Available to hire
I’m a senior strategy leader with over 15 years of experience helping brands grow with purpose, clarity, and cultural connection. My journey has taken me across various sectors, from tech to fashion, allowing me to forge meaningful relationships with diverse clients and teams. I’m passionate about bringing structure to ambiguity, enabling teams to move forward confidently, and nurturing talent in the process.
Skills
Experience Level
Expert
Expert
Language
Work Experience
Independent Consultant at Self-employed
May 1, 2025 - November 13, 2025Working independently on various projects including brand capabilities training for Estée Lauder, brand strategy for Hitachi, growth and innovation strategy for a petcare brand, and brand strategy for a leading retailer.
Senior Strategy Director at FutureBrand
May 1, 2025 - May 1, 2025Led global brand strategy for clients including NXP, PwC, and Nestlé, spearheading the UK Employee Engagement and Brand Measurement practices while managing and strengthening the strategy team.
Independent Consultant & Business Founder at Self-employed
January 1, 2023 - January 1, 2023Collaborated with brands and consultancies such as Prophet and People-Made to deliver diverse strategic solutions, and founded a sustainable kidswear brand Artworks.
Strategy Partner at Elmwood
January 1, 2020 - January 1, 2020Strategy lead for clients including Mars and Danone, focusing on brand strategy and innovations.
Senior Strategist at Design Bridge & Partners
July 1, 2018 - July 1, 2018Led brand and creative strategy for Unilever and Mondelez, delivering impactful branding solutions.
Senior Consultant at Mash Strategy (now Kantar Consulting)
December 1, 2017 - December 1, 2017Developed growth strategies and innovation for clients like Unilever and Samsung.
Senior Planner at The Gild (Part of Exposure Group)
December 1, 2017 - December 1, 2017Managed brand and innovation strategy for clients including Mondelez and SABMiller.
Education
BA (Hons) Art History at University of Nottingham
September 1, 2004 - June 1, 2007Qualifications
Industry Experience
Consumer Goods, Retail
Skills
Experience Level
Expert
Expert
Hire a Brand Strategist
We have the best brand strategist experts on Twine. Hire a brand strategist in East London today.