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Hi, I’m Dan Popescu. I’m a results-driven online advertising specialist with 5+ years of hands-on Google Ads experience helping e-commerce, services, and B2B clients grow. I design, launch, and optimize campaigns across search, display, video, and remarketing, turning data into actionable insights and strategic recommendations. I work closely with developers to ensure accurate tracking and GTM implementation, and I enjoy translating metrics into clear, client-ready narratives. I’m comfortable communicating with stakeholders at all levels and collaborating with cross-functional teams. In addition to core advertising work, I bring experience in AI training, creative production, and brand-building to campaigns, always aiming to scale performance while maintaining a strong customer focus.…Hi, I’m Dan Popescu. I’m a results-driven online advertising specialist with 5+ years of hands-on Google Ads experience helping e-commerce, services, and B2B clients grow. I design, launch, and optimize campaigns across search, display, video, and remarketing, turning data into actionable insights and strategic recommendations. I work closely with developers to ensure accurate tracking and GTM implementation, and I enjoy translating metrics into clear, client-ready narratives. I’m comfortable communicating with stakeholders at all levels and collaborating with cross-functional teams. In addition to core advertising work, I bring experience in AI training, creative production, and brand-building to campaigns, always aiming to scale performance while maintaining a strong customer focus.

Dan Popescu

Growth Marketer, Marketing Strategist, Brand Strategist, +7

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Hi, I’m Dan Popescu. I’m a results-driven online advertising specialist with 5+ years of hands-on Google Ads experience helping e-commerce, services, and B2B clients grow. I design, launch, and optimize campaigns across search, display, video, and remarketing, turning data into actionable insights and strategic recommendations. I work closely with developers to ensure accurate tracking and GTM implementation, and I enjoy translating metrics into clear, client-ready narratives. I’m comfortable communicating with stakeholders at all levels and collaborating with cross-functional teams. In addition to core advertising work, I bring experience in AI training, creative production, and brand-building to campaigns, always aiming to scale performance while maintaining a strong customer focus.…Hi, I’m Dan Popescu. I’m a results-driven online advertising specialist with 5+ years of hands-on Google Ads experience helping e-commerce, services, and B2B clients grow. I design, launch, and optimize campaigns across search, display, video, and remarketing, turning data into actionable insights and strategic recommendations. I work closely with developers to ensure accurate tracking and GTM implementation, and I enjoy translating metrics into clear, client-ready narratives. I’m comfortable communicating with stakeholders at all levels and collaborating with cross-functional teams. In addition to core advertising work, I bring experience in AI training, creative production, and brand-building to campaigns, always aiming to scale performance while maintaining a strong customer focus.

Available to hire

Hi, I’m Dan Popescu. I’m a results-driven online advertising specialist with 5+ years of hands-on Google Ads experience helping e-commerce, services, and B2B clients grow. I design, launch, and optimize campaigns across search, display, video, and remarketing, turning data into actionable insights and strategic recommendations. I work closely with developers to ensure accurate tracking and GTM implementation, and I enjoy translating metrics into clear, client-ready narratives.

I’m comfortable communicating with stakeholders at all levels and collaborating with cross-functional teams. In addition to core advertising work, I bring experience in AI training, creative production, and brand-building to campaigns, always aiming to scale performance while maintaining a strong customer focus.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Work Experience

Online Advertising Specialist at Exclusive.ro

June 1, 2020 - November 13, 2025

Developing, implementing, and managing online marketing campaigns; proposing and setting budgets; direct reporting to General Manager; collaborating with developers; serving over 30 current customers.

Trainer at Spirit of Satoshi

July 1, 2023 - November 13, 2025

Data cleanup; Q&A series; Fudbuster; AI art creations for Spirit of Satoshi.

Online Advertising Specialist at Google

April 1, 2020 - April 1, 2020

Helping Google clients develop, implement, and manage marketing campaigns; customer support via phone and email.

Business Developer for Romania at Make It App

January 1, 2018 - January 1, 2018

Identified and researched potential clients for fully native apps (iOS and Android); built and maintained client relationships; gathered useful information from customer and competitor data; developed strategic partnerships to grow business; conducted ongoing market research; collaborated with pricing department to prepare proposals; drove end-to-end sales process; prepared and submitted sales contracts.

Online Advertising Specialist at ITExclusiv.ro

June 1, 2020 - Present

Develop, implement, and manage Google Ads search, display, video, and remarketing campaigns for a portfolio of 30+ active clients. Plan and optimize advertising budgets to maximize ROI and minimize waste. Create data-driven performance reports for stakeholders and the General Manager. Collaborate closely with developers to ensure accurate tracking, GTM implementation, and landing-page alignment. Directly manage client relationships, providing strategic recommendations and ongoing campaign improvements. Analyze performance metrics in Google Analytics to refine targeting, improve conversion rates, and scale successful campaigns.

Google Online Advertising Specialist at Majorel Polska

March 1, 2019 - April 1, 2020

Supported Google Ads clients by helping them build, optimize, and troubleshoot advertising campaigns. Guided small and medium-sized businesses in campaign structure, keyword strategy, bidding models, and conversion tracking. Delivered customer support via phone and email to optimize campaign results and resolve performance issues. Ensured account compliance with Google policies and best practices.

Freelance Trainer at Spirit of Satoshi

July 1, 2023 - Present

Curate and clean data sets for AI training and model improvement. Build Q&A structures, fact-checking workflows, and “Fudbuster” knowledge modules. Create AI-generated art and visual assets for brand development.

Business Developer (Romania Market) at Make It App

January 1, 2013 - January 1, 2018

Identified and qualified potential clients for native iOS and Android development projects. Managed the full sales pipeline from prospecting to contract signing. Gathered market and competitor insights to support pricing and product strategy. Built long-term strategic partnerships and maintained strong client relationships.