Available to hire
I am a communications and marketing professional with over 20 years of international experience spanning media relations, brand strategy, and corporate communications. I have led strategic campaigns for global brands and non-profit organizations, increasing media visibility and stakeholder engagement across EMEA, North America, and beyond. I thrive on turning insights into clear, persuasive messages that support business objectives.
I excel at crafting clear, engaging content, building strong media relationships, and collaborating with cross-functional teams to deliver high-quality results. I am passionate about multimedia storytelling, digital marketing, and analytics-driven planning that aligns with client and organizational goals.
Skills
Experience Level
Expert
Expert
Language
German
Fluent
English
Fluent
Work Experience
Global PR Manager at Paessler AG
January 1, 2022 - January 1, 2022Led worldwide PR activities for PRTG to strengthen international brand awareness. Conducted press briefings, interviews and management meetings, ensuring comprehensive media coverage. Advised the Management Board on effective communication strategies. Achievements: more than 150 media placements worldwide; improved PR strategy efficiency by 30%; increased positive media sentiment by 25%.
Head of Communication at ReachAcross e.V.
January 1, 2021 - January 1, 2021Implemented communications initiatives in the DACH region, oversaw events and fundraising. Led campaigns that increased donor engagement by 40%, organized events resulting in over €500,000 in donations, and implemented strategies that boosted organizational awareness by 50%.
Senior Marketing Communications Manager at e-Spirit AG
January 1, 2020 - January 1, 2020Led European-wide media and press relations teams; developed and implemented a Europe-wide communications strategy, doubling media presence and achieving a 60% increase in media coverage; organized press briefings boosting relations with media by 35%.
Content Marketing Manager at Indeed Deutschland GmbH
January 1, 2018 - January 1, 2018Developed content marketing strategies and digital assets; increased website traffic by 45%; organized Indeed Explore events increasing participant engagement by 50%; produced digital content that grew social media followers by 30%.
Senior Specialist Corporate Media & Press at GEA Group AG
January 1, 2017 - January 1, 2017Managed global PR activities, optimized communications processes and media relations; organized press briefings and produced customer, product and technology reports; increased media coverage by 25% and positive sentiment by 20%.
Senior PR Manager at Huawei Technologies Deutschland GmbH
January 1, 2015 - January 1, 2015Implemented PR strategies for the Consumer Business, expanded media network by 40%; increased media presence by 50%; expanded media mentions at IFA Berlin and CES Las Vegas by 30%.
Press Referent at NRW - Landtag Düsseldorf
January 1, 2014 - January 1, 2014Edited press releases for various media; coordinated social media projects; networking with press representatives, administration, ministries and parliamentarians.
Stellvertretender Pressesprecher + Wirtschaftsredakteur at Agravis Raiffeisen AG
January 1, 2013 - January 1, 2013Edited press releases and media inquiries; organized press conferences; conducted media monitoring and market research to inform communication strategies.
Account Manager at Metro Cash & Carry Deutschland GmbH
January 1, 2012 - January 1, 2012Supported for large-volume customers in the gastronomy; leveraged customer potential to improve services.
PR Manager, Product and Project Manager at Much More GmbH
January 1, 2010 - January 1, 2010Digital PR and social media strategies for Microsoft products; executed campaigns for Windows Vista, Windows 7 and Office 2010.
Geschäftsführer at Kern AG
January 1, 2008 - January 1, 2008Led international translation projects, team leadership, and execution of projects in 25 languages.
Redakteur at Neue Ruhr/Neue Rhein Zeitung
January 1, 2005 - January 1, 2005Further developed the business and politics sections; optimized teamwork and content quality.
TV Editor at Dream Family Network
January 1, 2002 - January 1, 2002Conceptualized and produced TV programs including live studio broadcasts.
Global PR Manager at Paessler AG (PRTG)
December 31, 2022 - December 31, 2022Managed global PR for PRTG; conducted press talks, interviews, and management meetings; advised the Management Board on effective communication strategies.
Head of Communication at ReachAcross e.V.
December 31, 2021 - December 31, 2021Directed communications for the DACH region, organized events and fundraising, and implemented strategies to boost donor engagement and organizational visibility.
Senior Marketing Communications Manager at e-Spirit AG
December 31, 2020 - December 31, 2020Led Europe-wide marketing communications, doubling media presence in the EMEA region; planned press talks and management meetings.
Content Marketing Manager at Indeed Deutschland GmbH
December 31, 2018 - December 31, 2018Developed content marketing strategies, created engaging digital content and reference materials; organized Indeed Explore Events to boost brand visibility and networking.
Senior Specialist Corporate Media & Press at GEA Group AG
December 31, 2017 - December 31, 2017Managed global PR activities, developed customer, product, and tech stories, and optimized media relationships.
Senior PR Manager at Huawei Technologies Deutschland GmbH
December 31, 2015 - December 31, 2015Executed PR strategies for Consumer Business, expanded media networks and organized press meetings and conferences.
PR Manager at Landtag (States Parliament)
December 31, 2014 - December 31, 2014Created and edited cross-media press releases and coordinated social media projects; networked with press, administration, ministries and parliament members.
Deputy Press Spokesman & Economics Editor at AGRAVIS Raiffeisen AG
December 31, 2013 - December 31, 2013Managed press releases and media inquiries, organized press conferences and discussions; conducted media monitoring and market research to inform communication strategies.
Account Manager at METRO Cash & Carry Deutschland GmbH
December 31, 2012 - December 31, 2012Provided comprehensive support to major customers in the hospitality sector; utilized customer potentials systematically to enhance service delivery.
PR Manager, Product and Project Manager at Much More GmbH
December 31, 2010 - December 31, 2010Developed online PR and social media marketing strategies for Microsoft products; launched successful campaigns for Windows Vista, Windows 7, and Office 2010.
Branch and Project Manager at Kern AG
December 31, 2008 - December 31, 2008Led international translation projects, managing teams and project execution in 25 languages.
Newspaper Editor at Neue Ruhr/Neue Rhein Zeitung
December 31, 2005 - December 31, 2005Developed the business and political section, improving teamwork and content quality.
TV Editor at Dream Family Network (Gateshead)
December 31, 2002 - December 31, 2002Conceived and produced TV programs, including live studio broadcasts.
PR Manager at Landtag (States Parliament), Düsseldorf
January 1, 2014 - January 1, 2014Created and edited cross-media press releases, coordinated social media projects. Built networks with press, administration, ministries, and parliament members.
Deputy Press Spokesman & Economics Editor at Agravis Raiffeisen AG, Münster
January 1, 2013 - January 1, 2013Managed press releases and media inquiries, organized press conferences and discussions. Conducted media monitoring and market research to inform communication strategies.
Account Manager at Metro Cash & Carry Deutschland GmbH, Düsseldorf
January 1, 2012 - January 1, 2012Provided comprehensive support to major customers in the hospitality sector; utilized customer potentials to enhance service delivery.
PR Manager, Product and Project Manager at Much More GmbH, Berlin
January 1, 2010 - January 1, 2010Developed online PR and social media marketing strategies for Microsoft products; launched campaigns for Windows Vista, Windows 7, and Office 2010.
Branch and Project Manager at Kern AG, Dortmund
January 1, 2008 - January 1, 2008Led international translation projects, managing teams and project execution in 25 languages.
Newspaper Editor at Neue Ruhr/Neue Rhein Zeitung, Essen
January 1, 2005 - January 1, 2005Developed the business and political section, improving teamwork and content quality.
TV Editor at Dream Family Network, Gateshead
January 1, 2002 - January 1, 2002Conceived and produced TV programs, including live studio broadcasts.
Education
Diplom-Journalist at TU Dortmund
January 11, 2030 - February 1, 2000Master of Arts in Journalism & Politics at TU Dortmund University
February 1, 2000 - November 13, 2025Qualifications
Digital Business Innovator
January 11, 2030 - November 13, 2025Professional Scrum Product Owner I
January 11, 2030 - November 13, 2025Professional Scrum Master I
January 11, 2030 - November 13, 2025Content Marketing Manager
January 11, 2030 - November 13, 2025Marketing Intelligence
January 11, 2030 - November 13, 2025Digital Storytelling - Storytelling Masterclass
January 11, 2030 - November 13, 2025Industry Experience
Media & Entertainment, Professional Services, Telecommunications, Government, Software & Internet, Retail, Non-Profit Organization, Education, Manufacturing
Skills
Experience Level
Expert
Expert
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