I'm a digital marketing professional with 10+ years of experience in Google Ads, SEO, and eCommerce. I specialize in AI SEO, GEO and AEO optimization to boost visibility on both traditional and AI-driven platforms. I’ve helped multiple clients scale sales, optimize ROI, and solve complex integration challenges across paid search, organic search, and website optimization. In my roles at Phoenix Solutions LLC and other agencies, I design data-driven campaigns, optimize budgets and creative, and build high-converting websites. I enjoy collaborating with clients to align marketing strategies with revenue goals and long-term brand visibility, and I’m passionate about applying AI-enabled techniques to deliver measurable results.

Michael E. Kuznar

I'm a digital marketing professional with 10+ years of experience in Google Ads, SEO, and eCommerce. I specialize in AI SEO, GEO and AEO optimization to boost visibility on both traditional and AI-driven platforms. I’ve helped multiple clients scale sales, optimize ROI, and solve complex integration challenges across paid search, organic search, and website optimization. In my roles at Phoenix Solutions LLC and other agencies, I design data-driven campaigns, optimize budgets and creative, and build high-converting websites. I enjoy collaborating with clients to align marketing strategies with revenue goals and long-term brand visibility, and I’m passionate about applying AI-enabled techniques to deliver measurable results.

Available to hire

I’m a digital marketing professional with 10+ years of experience in Google Ads, SEO, and eCommerce. I specialize in AI SEO, GEO and AEO optimization to boost visibility on both traditional and AI-driven platforms. I’ve helped multiple clients scale sales, optimize ROI, and solve complex integration challenges across paid search, organic search, and website optimization.

In my roles at Phoenix Solutions LLC and other agencies, I design data-driven campaigns, optimize budgets and creative, and build high-converting websites. I enjoy collaborating with clients to align marketing strategies with revenue goals and long-term brand visibility, and I’m passionate about applying AI-enabled techniques to deliver measurable results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent

Work Experience

Adwords & Ecommerce Expert at Mobile Marketing Agency
October 1, 2024 - October 1, 2024
Managed 50+ Google Ads accounts across Local, Ecommerce, Search, and Display campaigns. Optimized ad spend using conversion tracking, A/B testing, and Google Tag Manager. Integrated and synced Shopify & WooCommerce with Google Merchant Center and Analytics.
Adwords & SEO Expert at Farotech
November 1, 2022 - November 1, 2022
Managed 9 high-budget Google Ads accounts with a combined spend of $1M/year. Executed full on-page SEO audits (title/description tags, H1s, SSL, responsive design). Implemented off-page SEO including directory submissions and local map listings.
Adwords & SEO Expert at Wolters Kluwer
July 1, 2020 - July 1, 2020
Audited 9 Google Ads & Bing accounts from multiple agencies to identify ROI gaps. Launched high-performing campaigns within a $1M annual budget. Improved conversion tracking, optimized ad groups, and reduced CPA.
Digital Marketing Head / Lead Web Developer at Blackstone College
March 1, 2019 - March 1, 2019
Doubled sales in two months via targeted Google Ads & SEO. Built and maintained ecommerce website with full on-page and off-page optimization. Managed content creation, social media marketing, and conversion architecture.
Web Development & Marketing at We Simplify The Internet
August 1, 2018 - August 1, 2018
Designed and maintained WordPress and HTML5 websites. Managed Google Ads accounts, optimized calls-to-action, and improved lead generation.
Digital Marketing Specialist at Phoenix Solutions LLC
January 1, 2020 - Present
Managed 10–20 client accounts across medical, eCommerce, and local business sectors, overseeing ad budgets up to $1M annually to maximize ROI and lead generation. Achieved a 200% sales increase for Esc ape Port Charlotte by optimizing Google Ads targeting, refining creative assets, and implementing conversion-focused landing pages. Improved organic visibility and keyword rankings for medical offices and national clients by executing advanced AI SEO, GEO, and AEO strategies. Audited and optimized ad copy, graphics, and content to enhance CTR and SEO performance across Google Ads and Meta campaigns. Designed and optimized WordPress websites to improve load times and conversion rates using PageSpeed Insights, Google Analytics, and Adobe Analytics.
Adwords & Ecommerce Expert (Contract) at Mobile Marketing Agency
December 1, 2021 - October 1, 2022
Managed 50+ Google Ads accounts across retail and consumer goods, overseeing over $750K in annual ad spend to drive measurable ROI and sales growth. Increased conversion rates by up to 80% through strategic A/B testing, refined audience targeting, and optimization of ad copy and landing pages. Improved ad spend efficiency by implementing conversion tracking, Google Tag Manager, and data-driven optimization across search, display, and eCommerce campaigns. Integrated Shopify and WooCommerce with Google Merchant Center and Google Analytics, improving ROAS tracking accuracy, sales attribution, and performance reporting.
Adwords & SEO Expert (Contract) at FaroTech
January 1, 2019 - November 1, 2021
Managed 9 high-budget Google Ads accounts across medical, eCommerce, and local business sectors with a combined annual spend exceeding $1M, driving measurable conversion and traffic growth. Increased client conversions and organic traffic for select accounts through targeted keyword optimization, on-page improvements, and data-driven campaign adjustments. Conducted comprehensive SEO audits to identify technical issues, implement off-page strategy, and strengthen domain authority through backlinks and local citation management.
Adwords & SEO Expert (Contract) at Wolters Kluwer
December 1, 2019 - July 1, 2020
Managed and optimized Google Ads and SEO initiatives for healthcare-focused clients, emphasizing efficient ad spend and improved lead quality. Paused activities due to COVID-19 in mid-2020 with documented reversions and ongoing optimization.
Digital Marketing Head / Lead Web Developer at Blackstone College
November 1, 2017 - March 1, 2019
Doubled online course enrollments by developing and executing targeted Google Ads, SEO, and email marketing campaigns. Managed a $4K monthly advertising budget across Google Ads and social channels to maximize student acquisition and lower CPA. Led a team of developers and content creators to build and maintain the college’s eCommerce platform for online course registration. Improved lead conversions through optimized landing pages, email automation workflows, and data-driven audience segmentation.
Web Developer & Marketing Specialist at We Simply The Internet
March 1, 2012 - August 1, 2018
Designed, developed, and maintained hundreds of WordPress and HTML5 websites for local businesses, ensuring responsive design, SEO readiness, and user-friendly experiences. Improved lead generation and conversions through Google Ads optimization, A/B testing on landing pages, and continuous performance analysis.

Education

Bachelor of Arts in Graphic Design at Albright College
January 1, 2008 - January 1, 2012
WordPress Developer Certificate at Full Sail University
January 1, 2018 - January 1, 2018
Bachelor of Arts in Graphic Design at Albright College
January 1, 2008 - January 1, 2012
Bachelor of Arts in Graphic Design at Albright College, Reading, PA
January 1, 2008 - January 1, 2012
WordPress Developer Certificate at Full Sail University, Winter Park, FL
January 1, 2018 - January 1, 2018

Qualifications

WordPress Developer Certificate
January 1, 2018 - December 24, 2025
WordPress Developer Certificate
January 1, 2018 - December 31, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Healthcare, Education