Available to hire
I am a Marketing Automation & CRM Specialist with 15+ years of experience leading digital transformation projects, implementing marketing automation platforms, and optimizing data-driven campaigns. I am fluent in French and English, with strong analytical skills and a proven ability to simplify complex systems for diverse stakeholders. I have managed large-scale, cross-functional projects in Agile environments and excel at bridging business needs with technical execution to deliver measurable impact.
Certified in Salesforce Marketing Cloud, HubSpot Email Marketing, and HubSpot Marketing Hub, I enjoy designing streamlined customer journeys, implementing data governance, and driving adoption across departments. I have led multi-year initiatives across marketing, IT, and sales, delivering tangible improvements in engagement, lead quality, and pipeline health.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
Work Experience
Functional Analyst & Salesforce/Marketing Automation Consultant at Lévio
February 1, 2025 - November 13, 2025Act as a functional analyst and consultant for Salesforce and Pardot, bridging business requirements with technical solutions. Designed automation workflows, supported CRM integrations, and ensured adoption across business units. Translated requirements into CRM/automation solutions, increasing marketing campaign efficiency by 20%. Drafted functional specifications, user stories, and acceptance criteria, reducing development time by 15% during Salesforce/Pardot deployments. Designed and implemented customer journeys, nurturing programs, and lead scoring models, driving a 30% increase in qualified leads for sales. Coordinated technical teams and stakeholders, ensuring 95% on-time and on-budget delivery of CRM initiatives. Conducted workshops and trained over 100 users across Marketing, IT, and Sales, ensuring rapid adoption and consistent use. Developed data governance practices aligned with GDPR and CASL, strengthening compliance and lifecycle management.
Marketing Automation Manager at GardaWorld
January 31, 2025 - January 31, 2025Managed enterprise-level marketing automation initiatives, from campaign execution to CRM integration. Led multi-disciplinary projects to align sales, IT, and marketing functions while driving measurable improvements in engagement and conversion. Planned and executed 100+ automated email campaigns annually using Pardot and HubSpot. Built and optimized drip/nurturing campaigns, improving lead-to-customer conversion by 35%. Directed CRM integration projects between Salesforce and Pardot to streamline lead flow. Coordinated cross-functional teams (sales, IT, content, design) to execute large-scale projects under Agile frameworks. Designed dashboards for KPI tracking, delivering insights on engagement, CTR, conversions, and pipeline health. Oversaw campaign testing, QA, and database segmentation to ensure quality and compliance. HubSpot implementation: Led change management initiatives and provided user adoption support across departments.
Marketing Automation Manager at GardaWorld
January 1, 2025 - January 1, 2025Managed enterprise marketing automation initiatives, 100+ automated campaigns per year; built and optimized drip campaigns increasing lead-to-customer conversions by 35%; oversaw Salesforce–Pardot integrations; led cross-functional teams in Agile; designed KPI dashboards; led change management.
Continuing Education Lecturer at Cégep André-Laurendeau
April 1, 2022 - April 1, 2022Winter 2022: Course - Website Performance Management. Full course design and delivery, including interactive materials, videos, quizzes, and readings; remote teaching and student support.
Lecturer at Cégep André-Laurendeau
March 31, 2022 - March 31, 2022Winter 2022 Continuing Education Lecturer for Website Performance Management. Full course design, interactive materials (slides, videos, quizzes, readings), and delivering complex digital marketing concepts with personalized student support.
Continuing Education Lecturer at Cégep André-Laurendeau
March 31, 2022 - March 31, 2022Winter 2022: Course: Website Performance Management – Remote teaching. Full course design, interactive materials (slides, videos, quizzes, readings), and complex concept delivery in digital marketing, with personalized student support.
Continuing Education Lecturer at Cégep André-Laurendeau
January 1, 2022 - November 13, 2025Winter 2022 course: Website Performance Management. Full course design, interactive materials, and remote teaching to deliver complex digital marketing concepts with personalized student support.
Web & Automation Analyst at Quebec Blue Cross
November 30, 2021 - November 30, 2021Led automation efforts and digital campaign optimization, including CRM migration to IBM Acoustic. Collaborated with IT teams to implement behavioral tracking, user segmentation, and lifecycle management strategies. Designed and automated onboarding, renewal, and retention workflows, reducing churn by 15%. Configured advanced IBM Acoustic campaigns with behavioral triggers, personalized journeys, and re-engagement flows. Partnered with IT to integrate Acoustic with the CMS, ensuring smooth data synchronization. Built dashboards in Google Data Studio and Excel to monitor KPIs in real time. Developed detailed campaign documentation and best-practice guides for internal teams.
Web & Automation Analyst at Quebec Blue Cross
November 1, 2021 - November 1, 2021Led automation efforts and digital campaign optimization, including CRM migration to IBM Acoustic. Implemented behavioral tracking, segmentation, and lifecycle management. Designed onboarding, renewal, and retention workflows, reducing churn by 15%. Built dashboards in Google Data Studio and Excel; produced detailed campaign guides for internal teams.
Marketing Automation Manager at Yellow Pages
December 31, 2019 - December 31, 2019Directed marketing automation operations for the customer lifecycle, from acquisition to retention. Managed marketing databases, created automated workflows, and provided internal training to strengthen organizational adoption of Pardot. Designed lifecycle campaigns covering acquisition, engagement, conversion, and loyalty. Managed marketing databases, performing segmentation, cleansing, and behavioral trigger setup. Coordinated with sales, content, and BI teams to align automation strategy with business objectives. Delivered monthly reports with actionable insights on funnel health and lead conversion. Developed responsive templates and mobile-first designs, increasing engagement by 30%. Acted as internal coach for Pardot, delivering training sessions, guides, and process documentation. Supported multichannel initiatives, integrating email campaigns with landing pages, ebooks, and newsletters.
Marketing Automation Manager at Yellow Pages
December 1, 2019 - December 1, 2019Directed lifecycle marketing automation, managed databases, created automated workflows, and trained staff to strengthen adoption. Executed multichannel campaigns, achieving higher engagement and providing monthly funnel insights.
Digital Coordinator at TC Media
August 31, 2015 - August 31, 2015Web campaign tracking (Google Ads, Facebook), data analysis, project management.
Digital Coordinator at TC Media
August 1, 2015 - August 1, 2015Web campaign tracking (Google Ads, Facebook), data analysis, and project management.
Marketing Coordinator at Sécur-Icare
December 31, 2012 - December 31, 2012CRM/tool development, prospecting initiatives and marketing coordination.
Marketing Coordinator at Secur-Icare
December 31, 2012 - December 31, 2012Communication tool development, CRM setup, prospecting.
Administrative Coordinator at Cummins East Canada
December 31, 2011 - December 31, 2011Billing, internal training, contract submissions, administrative support.
Administrative Coordinator at Cummins East Canada
January 1, 2011 - January 1, 2011Billing, internal training, contract submissions, and administrative support.
Customer Service Agent at Téléperformance
December 31, 2007 - December 31, 2007Customer support, sales and quality coaching.
Customer Service Agent at Téléperformance
January 1, 2007 - January 1, 2007Customer support, sales and quality coaching.
Training Manager at Regional Postal Office
December 31, 2005 - December 31, 2005Staff training management, evaluation, logistics.
Training Manager at Regional Postal Office
January 1, 2005 - January 1, 2005Staff training management, evaluation, and logistics.
Marketing Manager at AXA Assistance
December 31, 2004 - December 31, 2004Corporate quotes, claim processing, agent training.
Marketing Manager at Mikafric
December 31, 2004 - December 31, 2004Satisfaction surveys, CRM, competitive intelligence.
Marketing Manager at AXA Assistance
January 1, 2004 - January 1, 2004Corporate quotes, claim processing, and agent training.
Marketing Manager at Mikafric
January 1, 2004 - January 1, 2004Satisfaction surveys, CRM, and competitive intelligence.
Education
Master’s degree in marketing at HEC Montréal
January 1, 2010 - December 31, 2013Certificate in Marketing Management at HEC Montréal
January 1, 2006 - December 31, 2008Bachelor’s degree in business administration – Marketing at ENCG
January 1, 1999 - December 31, 2003Master’s degree in marketing at HEC Montréal
January 1, 2010 - January 1, 2013Certificate in Marketing Management at HEC Montréal
January 1, 2006 - January 1, 2008Bachelor’s degree in business administration – Marketing at ENCG
January 1, 1999 - January 1, 2003Master’s degree in marketing at HEC Montréal
January 1, 2010 - December 31, 2013Certificate in Marketing Management at HEC Montréal
January 1, 2006 - December 31, 2008Bachelor’s degree in business administration – Marketing at ENCG
January 1, 1999 - December 31, 2003Master's degree in Marketing at HEC Montréal
January 1, 2010 - January 1, 2013Qualifications
Salesforce Certified Marketing Cloud Email Specialist
April 1, 2025 - November 13, 2025HubSpot Email Marketing Certification
September 1, 2024 - November 13, 2025HubSpot Marketing Hub Certification
October 1, 2024 - November 13, 2025Salesforce Certified Marketing Cloud Email Specialist
April 1, 2025 - November 13, 2025HubSpot Email Marketing Certification
September 1, 2024 - November 13, 2025HubSpot Marketing Hub Certification
October 1, 2024 - November 13, 2025Salesforce Certified Marketing Cloud Email Specialist
April 1, 2025 - November 13, 2025HubSpot Email Marketing Certification
September 1, 2024 - November 13, 2025HubSpot Marketing Hub Certification
October 1, 2024 - November 13, 2025Salesforce Certified Marketing Cloud Email Specialist
April 1, 2025 - November 13, 2025HubSpot Email Marketing Certification
September 1, 2024 - November 13, 2025HubSpot Marketing Hub Certification
October 1, 2024 - November 13, 2025Salesforce Certified Marketing Cloud Email Specialist
April 1, 2025 - November 13, 2025HubSpot Email Marketing Certification
September 1, 2024 - November 13, 2025HubSpot Marketing Hub Certification
October 1, 2024 - November 13, 2025Industry Experience
Healthcare, Education, Software & Internet, Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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