Editorial Producer at World Nomads

Oversee end-to-end production of travel and safety content for the Explore, Responsible Travel, Travel Safety, and Travel Wis­er sections of the website. Produced online destination guides and itineraries that help generate leads and build brand awareness. Spearheaded a lead-generation project that increased conversions by more than 200%. Produced videos and social media to support written content and increase engagement. Developed content strategy, managed budgets, and maintained editorial calendars. Collaborated with marketing, product, lifecycle, and UX teams on content for the website, newsletters, campaigns, videos, emails, digital ads, manifests, and press releases. Grew site traffic and engagement through SEO and strategic partnerships. Measured, analyzed, optimized, and reported on content performance. Ensured content aligned with brand voice and style across the Americas.

Communications Manager at ecoAmerica

Produced videos, blogs, infographics, site content, newsletters, and social media to promote ecoAmerica’s climate research, events, and partner initiatives. Managed a team of writers to create blogs and social content for ecoAmerica’s programs. Created and maintained communications strategy and editorial calendar.

Copywriter at Freelance / Independent Contractor

Blog, newsletter, and social media content for Esurance, ecoAmerica. Email content for Teradata Interactive, Autodesk. Point-of-sale materials for Rodney Strong, Beaulieu Vineyard, Crimson Wine Group, Provenance Vineyards, Our Daily Wines, Acacia Winery, Hess Estate. Collateral for Davis Bynum Winery, Leese-Fitch, Rodney Strong, Crimson Wine Group, Gloria Ferrar. Print ads for Sterling Vineyards, Rodney Strong, Provenance Vineyards.