Creative leader with 30+ years of experience developing strategic branding, advertising, packaging, digital, and print solutions for multinational corporations, retail brands, NGOs, and institutional organizations. Expertise spans ATL/BTL, integrated campaigns, brand identity, packaging, publications, and creative direction from concept through production. Recognized for combining strong conceptual thinking with hands-on execution—leading projects that strengthen brands, engage audiences, and deliver business results while consistently meeting deadlines. Also experienced in AI-assisted creative workflows to optimize ideation and production pipelines.…

Ericson Algas Galfo

Creative leader with 30+ years of experience developing strategic branding, advertising, packaging, digital, and print solutions for multinational corporations, retail brands, NGOs, and institutional organizations. Expertise spans ATL/BTL, integrated campaigns, brand identity, packaging, publications, and creative direction from concept through production. Recognized for combining strong conceptual thinking with hands-on execution—leading projects that strengthen brands, engage audiences, and deliver business results while consistently meeting deadlines. Also experienced in AI-assisted creative workflows to optimize ideation and production pipelines.…

Available to hire

Creative leader with 30+ years of experience developing strategic branding, advertising, packaging, digital, and print solutions for multinational corporations, retail brands, NGOs, and institutional organizations. Expertise spans ATL/BTL, integrated campaigns, brand identity, packaging, publications, and creative direction from concept through production.

Recognized for combining strong conceptual thinking with hands-on execution—leading projects that strengthen brands, engage audiences, and deliver business results while consistently meeting deadlines. Also experienced in AI-assisted creative workflows to optimize ideation and production pipelines.

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Language

English
Fluent
Tagalog
Fluent

Work Experience

Creative Art Director | Senior Graphic Designer at Freelance
January 3, 2000 - Present
I collaborate closely with clients and account managers to clearly define project objectives, creative requirements, and business goals, ensuring that every design solution aligns with the brand’s communication strategy. I accurately estimate project timelines, budgets, and deliverables, providing transparent quotations and a well-defined scope of work. My responsibilities include developing comprehensive design briefs and conceptualizing fresh, innovative ideas that evolve into engaging and strategically grounded visual solutions. I refine concepts within time, budget, and production constraints while maintaining the highest creative and technical standards, and I present finalized layouts and visual directions confidently to clients and internal stakeholders. With expert proficiency in Mac-based design software and a commitment to staying current with emerging tools and technologies, I produce cohesive work across multiple media platforms. I also oversee print production with meticulous attention to accuracy and color fidelity, executing projects from initial sketches and illustrations through to polished layouts and fully prepared print-ready materials.
Freelance Creative Art Director | Senior Graphic Designer
January 1, 2000 - Present
Provides creative leadership across branding and advertising projects, formulating and executing comprehensive brand identities, packaging architectures, and integrated marketing materials. Partners directly with brand stakeholders to translate business objectives into visually structured, conversion-focused direct-response assets spanning digital and print. Leads ATL/BTL integration and oversees creative direction from concept through production, including typography, visual storytelling, and packaging systems for FMCG and retail. Supports digital and social strategy through mobile-first readability optimization and UI/UX conceptualization for web and social formats. Coordinates workflows using tools such as Figma and ClickUp, and manages vendor/print production while delivering client-facing presentations. Integrates AI tools (ChatGPT, Adobe Firefly, Midjourney, etc.) into the ideation and exploration phases to speed turnaround times and improve creative development.
Freelance Creative Director | Senior Graphic Designer at Self-Employed / Freelance
January 1, 2000 - Present
Collaborate with clients and account managers to clearly define project objectives, creative requirements, and business goals, ensuring that every design solution aligns with the brand’s communication strategy. Accurately estimate project timelines, budgets, and deliverables, providing transparent quotations and a well-defined scope of work. Develop comprehensive design briefs and conceptualize fresh, innovative ideas that evolve into engaging, strategically grounded visual solutions. Refine concepts within time, budget, and production constraints while maintaining the highest creative and technical standards, and present finalized layouts and visual directions confidently to clients and internal stakeholders. Proficient in Mac-based design software and committed to staying current with emerging tools; produce cohesive work across multiple media platforms. Oversee print production with meticulous attention to accuracy and color fidelity, executing projects from initial sketches throu
Senior Art Director at New Thinkers Company
February 3, 1997 - December 17, 1999
I led creative development for one of the agency’s largest and most demanding accounts Piltel (now SMART) a billion-peso telecommunications client that required high-impact campaigns, strong strategic alignment, and consistent brand innovation. In addition to this major account, I also handled a diverse portfolio of brands including San Miguel Corporation, Canyonwoods Resort Club, Fontana Leisure Parks, Cinderella, Reva, Glaxo Wellcome, and Metro Pacific Corporation. My role involved creating integrated advertising materials, overseeing concept development, directing photoshoots, coordinating with production teams, and ensuring all campaign outputs met both creative and business objectives. This period strengthened my ability to manage large-scale projects, work under pressure, and deliver compelling creative solutions across multiple industries.
Senior Graphic Designer at Mode Matrix Manila, Inc.
February 3, 1992 - December 20, 1996
Visualizer/Print Production Manager at Olbes, Ogilvy & Mather Worldwide
April 1, 1991 - January 31, 1992
Visualizer & Print Production Manager at Olbes, Ogilvy & Mather Worldwide
January 1, 1991 - January 1, 1992
Translated creative briefs into high-fidelity visual concepts and storyboards in a fast-paced agency environment. Bridged the gap between the creative department and print production vendors to safeguard structural integrity and design intent.

Education

Bachelor of Fine Arts in Advertising at University of Santo Tomas
January 1, 1985 - January 1, 1989
High School Diploma at Notre Dame of Greater Manila
January 1, 1981 - January 1, 1985
Bachelor of Fine Arts in Advertising at University of Santo Tomas
January 1, 1985 - January 1, 1989
High School at Notre Dame of Greater Manila
January 1, 1981 - January 1, 1985
Bachelor of Fine Arts (Advertising) at University of Santo Tomas
January 1, 1985 - January 1, 1989
Education at Notre Dame of Greater Manila
January 1, 1981 - January 1, 1985

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Non-Profit Organization, Financial Services, Healthcare, Manufacturing, Telecommunications, Travel & Hospitality, Consumer Goods, Real Estate & Construction, Education, Other