With over three decades of experience in advertising and graphic design, I bring a distinctive blend of creative vision, strategic insight, and hands-on expertise across multiple disciplines. I combine a deep understanding of brand communication with a professional approach to creativity, efficiency, and meeting deadlines. I have partnered with a diverse range of clients, from emerging brands to multinational corporations, across industries including retail, fashion, NGOs, and institutional sectors. My work spans both above-the-line and below-the-line advertising: multimedia campaigns, publications, packaging, activations (events, exhibitions, and displays), corporate communications, websites, and complete brand identity systems. Driven by passion, clarity, and craftsmanship, I continue to deliver meaningful, effective, and visually compelling solutions that help brands connect with their audiences in impactful ways. From 2000 to present I have worked as Freelance Creative Director and Senior Graphic Designer, collaborating closely with clients and account managers to clearly define project objectives, creative requirements, and business goals, ensuring that every design solution aligns with the brand's communication strategy. I accurately estimate project timelines, budgets, and deliverables, providing transparent quotations and a well-defined scope of work. My responsibilities include developing comprehensive design briefs and conceptualizing fresh, innovative ideas that evolve into engaging and strategically grounded visual solutions. I refine concepts within time, budget, and production constraints while maintaining the highest creative and technical standards, and I present finalized layouts and visual directions confidently to clients and internal stakeholders. With expert proficiency in Mac-based design software and a commitment to staying current with emerging tools and technologies, I produce cohesive work across multiple media platforms. I also oversee print production with meticulous attention to accuracy and color fidelity, executing projects from initial sketches and illustrations through to polished layouts and fully prepared print-ready materials. I integrate AI tools across design, direction, concept development, and creative exploration.…With over three decades of experience in advertising and graphic design, I bring a distinctive blend of creative vision, strategic insight, and hands-on expertise across multiple disciplines. I combine a deep understanding of brand communication with a professional approach to creativity, efficiency, and meeting deadlines. I have partnered with a diverse range of clients, from emerging brands to multinational corporations, across industries including retail, fashion, NGOs, and institutional sectors. My work spans both above-the-line and below-the-line advertising: multimedia campaigns, publications, packaging, activations (events, exhibitions, and displays), corporate communications, websites, and complete brand identity systems. Driven by passion, clarity, and craftsmanship, I continue to deliver meaningful, effective, and visually compelling solutions that help brands connect with their audiences in impactful ways. From 2000 to present I have worked as Freelance Creative Director and Senior Graphic Designer, collaborating closely with clients and account managers to clearly define project objectives, creative requirements, and business goals, ensuring that every design solution aligns with the brand's communication strategy. I accurately estimate project timelines, budgets, and deliverables, providing transparent quotations and a well-defined scope of work. My responsibilities include developing comprehensive design briefs and conceptualizing fresh, innovative ideas that evolve into engaging and strategically grounded visual solutions. I refine concepts within time, budget, and production constraints while maintaining the highest creative and technical standards, and I present finalized layouts and visual directions confidently to clients and internal stakeholders. With expert proficiency in Mac-based design software and a commitment to staying current with emerging tools and technologies, I produce cohesive work across multiple media platforms. I also oversee print production with meticulous attention to accuracy and color fidelity, executing projects from initial sketches and illustrations through to polished layouts and fully prepared print-ready materials. I integrate AI tools across design, direction, concept development, and creative exploration.WWWW…