Available to hire
I am a results-driven digital marketing professional with expertise in Meta ads, social media management, and SEO. I craft data-driven strategies to boost brand visibility, engagement, and conversions.
I thrive in dynamic digital landscapes, love turning analytics into actionable insights, and enjoy collaborating with creative teams to deliver measurable outcomes for clients. I’m eager to contribute to a forward-thinking team.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Social Media Marketing Intern at Swivel Marketing Ltd.
December 1, 2018 - December 1, 2018As Social Media Marketing Intern, I developed and executed cross-platform strategies across Facebook, Instagram, Twitter, and LinkedIn, driving engagement and follower growth. I increased social media engagement by 40% within the first 3 months through targeted content and community management. I designed and implemented paid campaigns on Facebook and Instagram, resulting in a 30% increase in lead generation and conversions. I analyzed performance data from social media analytics tools to refine content and strategy, and collaborated with the creative team to produce visuals including graphics, videos, and photography.
Digital Marketing Executive at Thrive Market
August 1, 2024 - August 1, 2024As Digital Marketing Executive, I developed and executed high-impact Meta (Facebook & Instagram) advertising campaigns that increased brand awareness, leads, and sales. I managed end-to-end social media strategy for client businesses, from content creation to community management. I increased organic traffic and engagement by implementing SEO strategies across client websites and social channels. I used data-driven insights to optimize ad performance, improving ROI and CPA. I crafted compelling content calendars, identified industry trends to boost engagement, and leveraged photography to create eye-catching visuals for ads and posts. Regular campaign performance reporting informed strategic recommendations.
Freelance Academic & Content Writer at Self-employed
January 1, 2020 - November 20, 2025As a Freelance Academic & Content Writer, I create high-quality academic papers, blog posts, articles, and website copy for a diverse range of clients. I conduct in-depth research to ensure content accuracy, originality, and relevance. I collaborate with clients to ensure content aligns with their brand voice and objectives, delivering well-researched content within tight deadlines with SEO optimization.
Education
Bachelor’s Degree in Mass Communication at Jomo Kenyatta University of Agriculture and Technology (JKUAT)
January 1, 2014 - January 1, 2021Qualifications
Google Ads Search Campaign Certification
January 11, 2030 - November 20, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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