Available to hire
I’m Erika Hearnshaw, a Senior Marketing and Creative Manager with extensive international experience in digital marketing, brand strategy, and creative execution. Alongside running my own consultancy, MavenPoint, I currently have spare capacity and am seeking a temporary or part-time opportunity where I can contribute my skills to help a business grow.
Current Work: Leading marketing initiatives for PIMMS Group across multiple divisions (SafeLoad, 7Twenty, Medenia, PIMMS Manufacturing, and PallChem). I specialize in enhancing brand visibility, expanding market share, and driving revenue through tailored B2B and B2C campaigns.
Collaboration & Strategy: Partnering with sales teams, conducting market analysis to refine positioning, and building strong distributor and retailer relationships. I also mentor and guide marketing teams to achieve high performance.
Entrepreneurial Experience: Founder of MavenPoint Consulting, where I’ve delivered social media marketing, print brokerage, and packaging design solutions for diverse clients.
Career Highlights:
Directed campaigns for Standard Bank’s UCount Loyalty and Sharia Banking.
Contributed to award-winning packaging designs at BD Creative.
Oversaw group marketing for Ren-Form.
I’m passionate about blending creativity with data-driven strategy, staying ahead of industry trends, and delivering measurable results. With my consultancy running smoothly, I’m excited to take on a short-term or part-time role where I can add immediate value.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Work Experience
Senior Marketing Manager at PIMMS Group (South Africa & Global)
October 1, 2023 - March 30, 2025Led innovative marketing strategies for SafeLoad, 7Twenty, Medenia, PIMMS Manufacturing, and PallChem. Enhanced brand visibility and market share across B2B/B2C channels, launched new products, conducted market analysis, strengthened distributor/retailer relationships, and mentored a high-performing marketing team.
Sales and Marketing Operations Manager (Business Owner) at MavenPoint Consulting & Facilitation
October 1, 2023 - November 14, 2025Founded a boutique agency delivering social media marketing, print brokerage, and packaging design for diverse B2B and B2C clients. Pioneered campaigns, managed packaging design and print solutions, developed impactful marketing programs, and built lasting client relationships.
Marketing Manager – Affluent UCount & Sharia Banking at Standard Bank Group
June 1, 2023 - June 1, 2023Managed marketing strategies for UCount Loyalty and Sharia Banking; developed marketing policies; led end-to-end campaigns; optimized lead generation and customer engagement; produced assets in line with strategy; monitored ROI and campaign performance.
Content Marketing Manager at Publicize Digital Marketing and PR
April 1, 2021 - April 1, 2021Led global content team delivering on-brand content across online, social, email, POS, video, and in-person channels; managed editors and strategists; aligned content with marketing objectives and performance metrics; ensured editorial quality and brand consistency.
Group Marketing Manager at Ren -Form Group of Companies
October 1, 2020 - October 1, 2020Orchestrated marketing across three brands; crafted and executed overarching marketing strategies; evaluated ROI, budgets, trends, and stakeholder needs; ensured brand consistency and drove sales growth.
Sales and Marketing Manager at Burlington Data Print
September 1, 2011 - September 1, 2011Spearheaded sales and marketing initiatives, delivering significant growth through strategic campaigns and client engagement.
Business Support Manager at Costa Coffee - Middle East and Africa
March 1, 2009 - March 1, 2009Provided operational and strategic support across MEA region, contributing to expansion and improved operational efficiency.
Director Partner at Equate Relocation
August 1, 2007 - August 1, 2007Directed business strategy and operations, driving growth and client satisfaction in relocation services.
Marketing Manager - Affluent UCount & Sharia Banking at Standard Bank Group, South Africa
June 1, 2023 - June 1, 2023Managed marketing strategies for UCount Loyalty and Sharia Banking; developed and reviewed marketing policies; led end-to-end campaigns and analyzed results to optimize ROI and KPI attainment.
Sales and Marketing Creative Consultant at Polyflex Graphic Packaging Specialist
May 1, 2022 - May 1, 2022Spearheaded creative marketing and packaging strategies; led design teams on animation, intelligent design, packaging, and AR concepts; ensured brand coherence across campaigns.
Group Marketing Manager at Ren-Form Group of Companies
October 1, 2020 - October 1, 2020Orchestrated promotional initiatives across three brands; crafted and executed overarching marketing strategies and ROI analyses; ensured brand consistency and client retention.
Business Support Manager at Costa Coffee - Middle East and Africa, Dubai, United Arab Emirates
March 1, 2009 - March 1, 2009Provided operational and strategic support across the MEA region, contributing to expansion and operational efficiency.
Director Partner at Equate Relocation, Dubai, United Arab Emirates
August 1, 2007 - August 1, 2007Played a pivotal role in business strategy and operations, driving growth and client satisfaction in relocation services.
Marketing Manager - UCount & Sharia Banking at Standard Bank Group
June 1, 2023 - June 1, 2023Managed marketing strategies for UCount Loyalty and Sharia Banking at Standard Bank Group, ensuring alignment with business objectives through detailed marketing and communication plans. Spearheaded development and review of marketing policies, led end-to-end marketing and communication initiatives, planned and measured promotional campaigns, and oversaw asset creation. Evaluated campaign effectiveness and optimized ROI, liaising with internal clients and production teams to deliver online and offline marketing materials.
Content Marketing Manager at Publicize Digital Marketing and PR, Colombia
April 1, 2021 - April 1, 2021Led global team in delivering cohesive and on-brand content across online, social media, email, POI, video, and in-person channels. Supervised writers and editors, aligning messaging with brand guidelines. Directed content strategies to optimize engagement, visibility, and lead generation; performed audits and performance analyses to refine strategies; collaborated with cross-functional teams.
Education
Certificate in Advanced Business Management at GIBBS / University of Pretoria
January 1, 2011 - November 14, 2025Diploma in Social Media Marketing at Shaw Academy
January 1, 2006 - November 14, 2025Diploma in Digital Marketing at Brandschool Marketing
January 1, 2004 - November 14, 2025Associate Qualification in Sales Management at Damelin School Of Business
January 1, 1988 - November 14, 2025Matric Certificate at Hoogland High School
January 1, 1988 - November 14, 2025Certificate In Advanced Business Management at GIBBS /University of Pretoria
January 11, 2030 - January 1, 2011Diploma In Social Media Marketing at Shaw Academy
January 11, 2030 - January 1, 2006Diploma In Digital Marketing at Brandschool Marketing
January 11, 2030 - January 1, 2004Associate Qualification in Sales Management at Damelin School Of Business
January 11, 2030 - January 1, 1988Matric Certificate at Hoogland High School
January 11, 2030 - January 1, 1988Certificate In Advanced Business Management at GIBBS / University of Pretoria
January 11, 2030 - January 1, 2011Diploma In Social Media Marketing at Shaw Academy
January 11, 2030 - January 1, 2006Diploma In Digital Marketing at Brandschool Marketing
January 11, 2030 - January 1, 2004Associate Qualification in Sales Management at Damelin School Of Business
January 11, 2030 - January 1, 1988Matric Certificate at Hoogland High School
January 11, 2030 - January 1, 1988Qualifications
Xerox Marketing Partnership Program
January 11, 2030 - November 14, 2025Managing Sales for Growth
January 11, 2030 - November 14, 2025Training The Trainer
January 11, 2030 - November 14, 2025Various Management Accelerations
January 11, 2030 - November 14, 2025Professional Sales Management
January 11, 2030 - November 14, 2025Need Satisfaction Selling
January 11, 2030 - November 14, 2025Professional Selling
January 11, 2030 - November 14, 2025Xerox
January 11, 2030 - November 14, 2025Marketing Partnership Program
January 11, 2030 - November 14, 2025Managing Sales for Growth
January 11, 2030 - November 14, 2025Training The Trainer
January 11, 2030 - November 14, 2025Various Management Accelerations
January 11, 2030 - November 14, 2025Professional Sales Management
January 11, 2030 - November 14, 2025Need Satisfaction Selling
January 11, 2030 - November 14, 2025Professional Selling
January 11, 2030 - November 14, 2025Xerox
January 11, 2030 - November 14, 2025Marketing Partnership Program
January 11, 2030 - November 14, 2025Managing Sales for Growth
January 11, 2030 - November 14, 2025Training The Trainer
January 11, 2030 - November 14, 2025Professional Sales Management
January 11, 2030 - November 14, 2025Need Satisfaction Selling
January 11, 2030 - November 14, 2025Professional Selling
January 11, 2030 - November 14, 2025Various Management Accelerations
January 11, 2030 - November 14, 2025Industry Experience
Manufacturing, Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods, Wholesale & Distribution
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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