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I'm a Barcelona-based digital marketing specialist with international experience in the USA. I’ve spent 4+ years building and optimizing SEM campaigns, digital advertising, and data-driven strategy for global brands. I’m passionate about turning large datasets into actionable insights that shape strategic plans and drive business growth. I enjoy collaborating with cross-functional teams and leveraging AI-powered tools to improve efficiency and ROI.…I'm a Barcelona-based digital marketing specialist with international experience in the USA. I’ve spent 4+ years building and optimizing SEM campaigns, digital advertising, and data-driven strategy for global brands. I’m passionate about turning large datasets into actionable insights that shape strategic plans and drive business growth. I enjoy collaborating with cross-functional teams and leveraging AI-powered tools to improve efficiency and ROI.

Eric Lorca Moreno

Data Analyst, Marketing Strategist, Growth Marketer, +5

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I'm a Barcelona-based digital marketing specialist with international experience in the USA. I’ve spent 4+ years building and optimizing SEM campaigns, digital advertising, and data-driven strategy for global brands. I’m passionate about turning large datasets into actionable insights that shape strategic plans and drive business growth. I enjoy collaborating with cross-functional teams and leveraging AI-powered tools to improve efficiency and ROI.…I'm a Barcelona-based digital marketing specialist with international experience in the USA. I’ve spent 4+ years building and optimizing SEM campaigns, digital advertising, and data-driven strategy for global brands. I’m passionate about turning large datasets into actionable insights that shape strategic plans and drive business growth. I enjoy collaborating with cross-functional teams and leveraging AI-powered tools to improve efficiency and ROI.

Available to hire

I’m a Barcelona-based digital marketing specialist with international experience in the USA. I’ve spent 4+ years building and optimizing SEM campaigns, digital advertising, and data-driven strategy for global brands.

I’m passionate about turning large datasets into actionable insights that shape strategic plans and drive business growth. I enjoy collaborating with cross-functional teams and leveraging AI-powered tools to improve efficiency and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

English

Advanced

Work Experience

Digital Marketing Specialist at Barcelona Bridge Marketing

July 1, 2022 - July 1, 2022

Led cross-channel paid campaigns and SEM initiatives, including Google Ads and Facebook Ads; developed digital marketing strategies, managed paid media budgets, and collaborated with cross-functional teams to optimize performance and ROI for international clients.

SEM Specialist & Service Lead at Making Science

August 1, 2024 - August 1, 2024

Led cross-channel paid campaigns (Google Ads, SA360, Bing Ads, Paid Social) to achieve marketing goals; delivered executive-level reports shaping global paid media roadmap; integrated AI tools to enhance efficiency; led cross-functional collaboration with sales and external agencies.

Marketing Specialist at Engel & Völkers

July 1, 2025 - July 1, 2025

Managed international marketing activities for real estate brand, coordinating cross-channel campaigns and supporting market expansion; collaborated with global teams in a San Francisco market; optimized digital campaigns.

Paid Search Specialist at Making Science

July 1, 2025 - November 14, 2025

Led paid search initiatives for top-tier clients across Europe; integrated cross-functional teams; managed a +€6M paid media budget across 20+ countries; built a robust sales pipeline and improved YoY revenue; delivered data-driven proposals and insights.