Performance Marketing Manager at Tranio Capital Global

Developed and executed multi-channel campaigns across Google Ads, Meta, Telegram and top real estate platforms, achieving a 3:1 ROAS and above-target lead growth. Increased top-performing channel share by 30% through budget reallocation and platform optimization; maintained consistent month-to-month traffic to webinar funnels and branded events, keeping CPL below industry benchmarks. Built a quarterly cross-channel media plan aligned with regional objectives (Cyprus, Greece, Thailand, UAE, Oman, Indonesia). Implemented Power BI integration with the ELLY agency to centralize data and create real-time dashboards for tracking and insights. Deployed an AI-powered chatbot to automate lead pre-scoring, boosting lead-to-conversion by 18% and improving sales team efficiency. Collaborated cross-functionally with designers, BI specialists, and external vendors to ensure creative alignment, measurement accuracy, and scalable growth.

Lead, Digital Marketing & Research Team at AI Digital

Led a 6-person team delivering 400+ customized media strategies annually, driving 200% YoY new account acquisition growth. Managed omni-channel campaigns across DV360, Yahoo DSP, Amazon Ads, Adomni DSP, Meta, Google Ads and TikTok Ads, achieving 25% ROI improvement across client portfolios. Leveraged advanced audience intelligence tools (Resonate, Tunnl, Sightly, AdSquare, Catalina, IRI, Nielsen) to enrich data and attribution, improving targeting precision and reporting accuracy with higher engagement and conversion rates (~35%). Conducted competitive intelligence using SEMrush, SimilarWeb, and Adbeat to identify opportunities and guide strategy. Prepared quarterly performance reports with data-driven budget recommendations and sustained double-digit growth. Established cross-departmental workflows and served as onboarding lead; improved team productivity and reduced onboarding time by 40%. Created collaborative operational ecosystem across Sales, Customer Success, and Ad Operations,

Operations & Communications Coordinator at UFG Wealth Management

Coordinated cross-functional operations and streamlined daily administrative workflows, ensuring timely delivery of tasks, meetings, and project milestones, which improved overall team efficiency and reduced delays in executive reporting by 30%. Produced data-driven reports, business presentations, and brand/communications materials to support investment, finance and legal initiatives, contributing to a 15% increase in client acquisition. Led quarterly offline brand events for clients and industry partners, strengthening brand positioning and establishing a consistent offline lead generation channel.