I’m a design and SaaS professional with 10+ years of experience delivering scalable digital systems for eCommerce and SaaS businesses. I blend strategic vision with user-experience standards and engineering know-how to streamline launches, reduce friction, and cultivate customer trust. My work spans product design, web development, and marketing operations, always aiming for measurable outcomes and delightful, accessible experiences. I’m known for turning ambiguity into repeatable, efficient processes, driving growth, and leading cross-functional teams to deliver high-quality design and product experiences. I value clear communication, collaborative problem-solving, and empathetic leadership to move projects forward and empower teammates.

Amina Araja

I’m a design and SaaS professional with 10+ years of experience delivering scalable digital systems for eCommerce and SaaS businesses. I blend strategic vision with user-experience standards and engineering know-how to streamline launches, reduce friction, and cultivate customer trust. My work spans product design, web development, and marketing operations, always aiming for measurable outcomes and delightful, accessible experiences. I’m known for turning ambiguity into repeatable, efficient processes, driving growth, and leading cross-functional teams to deliver high-quality design and product experiences. I value clear communication, collaborative problem-solving, and empathetic leadership to move projects forward and empower teammates.

Available to hire

I’m a design and SaaS professional with 10+ years of experience delivering scalable digital systems for eCommerce and SaaS businesses. I blend strategic vision with user-experience standards and engineering know-how to streamline launches, reduce friction, and cultivate customer trust. My work spans product design, web development, and marketing operations, always aiming for measurable outcomes and delightful, accessible experiences.

I’m known for turning ambiguity into repeatable, efficient processes, driving growth, and leading cross-functional teams to deliver high-quality design and product experiences. I value clear communication, collaborative problem-solving, and empathetic leadership to move projects forward and empower teammates.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

eCommerce Designer & Project Manager at LA Fitness
January 1, 2025 - November 16, 2025
Boosted team launch velocity by 42% via re-engineering client feedback processes for parallel QA cycles. Drove migration of 1,000+ digital assets with zero downtime and 100% data accuracy. Authored a reusable design-to-code style guide, standardizing workflows and improving delivery efficiency by 20%. Delivered 35% more product launches per quarter than senior peers through process automation.
Designer & Project Manager at AVB Marketing
August 1, 2023 - August 1, 2023
Completed advanced certifications in project management, front-end web development, and digital business operations. Led end-to-end design and optimization of marketing sites, improving performance and user engagement.
Web Site Specialist at Leopard Solutions
April 1, 2018 - April 1, 2018
Engaged with clients via email, chat, phone and co-browsing; provided prompt and friendly assistance; resolved inquiries; debugging and resolved technical issues related to proprietary CMS and WordPress sites. Implemented setup, site migration, performance optimization, and website security; led cross-browser and usability testing; ensured WCAG compliance; delivered consistent, error-free user experiences.
Website Specialist at Intertech Media
November 1, 2016 - November 1, 2016
Engaged with customers via email, chat, and phone; provided prompt assistance; resolved inquiries; troubleshooted issues; implemented setup, site migration, performance optimization, and website security for client sites; supported training and onboarding.
Sabbatical
January 1, 2025 - January 1, 2025
Sabbatical to focus on personal growth and skill development.
Marketing & Growth Specialist at AVB Marketing
August 1, 2023 - August 1, 2023
Completed advanced certifications in project management, front-end web development, and digital business operations. Oversaw complex relocation and contract management projects while maintaining freelance design deliverables.
Customer Success Manager at Doctors Internet
June 1, 2020 - June 1, 2020
Developed a scalable support infrastructure for customers to report issues quickly and efficiently. Created and delivered engaging training programs for 50+ employees and the customer support team, resulting in a 38% rise in employee performance scores and 42% retention of monthly users.

Education

Bachelor of Arts - New Media at SUNY Purchase
January 1, 2011 - January 1, 2013
Associate of Arts - Arts at Westchester Community College
January 1, 2009 - January 1, 2011
Certificate of Excellence in Writing at SUNY Purchase
January 11, 2030 - November 16, 2025
Bachelor of Arts - New Media at SUNY Purchase
January 1, 2011 - January 1, 2013
Associate of Arts - Communications & Media Arts at Westchester Community College (WCC)
January 1, 2009 - January 1, 2011
Certificate of Excellence in Writing at SUNY Purchase
January 11, 2030 - November 16, 2025

Qualifications

PMP Certification
January 11, 2030 - November 16, 2025
Scrum Master (CSM)
January 11, 2030 - November 16, 2025
Google UX Design Certification
January 11, 2030 - November 16, 2025
Project Management Certification
January 11, 2030 - November 16, 2025
Front-End Web Development Certification
January 11, 2030 - November 16, 2025
Digital Business Operations Certification
January 11, 2030 - November 16, 2025
Certificate of Excellence in Writing
January 11, 2030 - November 16, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail