I’m a storyteller with a strategist’s mindset and an editor’s discipline. I’ve worked in busy newsrooms, for global brands and in agency teams, and I’ve ghostwritten thought-leadership pieces that have run in major media and industry publications. My strength is turning complex, research-heavy briefs into clear, plain-English narratives that people respond to, not just scroll past. I bring a sharp editorial eye and a knack for cutting through cluttered prose, loose logic and jargon. My work spans long-form business writing, executive ghostwriting and high-credibility content for finance, tech and other specialist sectors where accuracy matters, every word matters and every sentence has a place. Most of my B2B work is for corporate clients in finance, technology and professional services. I also produce consumer-facing content across finance, tourism and tech – work that demands depth, precision and a steady editorial hand. Why work with me? Because I make complex material easy to understand without dumbing it down. I ask the right questions, work fast without cutting corners, and turn messy ideas into clean, coherent arguments. Clients come to me because they believe in my ability to deliver work to the highest standard, because the stakes are high, their reputation is everything, or the topic is too technical for a generalist. My focus now is on strategic content and ghostwriting — assignments that need experience, curiosity and a calm, expert hand.

Georgina-Marie Crouth

I’m a storyteller with a strategist’s mindset and an editor’s discipline. I’ve worked in busy newsrooms, for global brands and in agency teams, and I’ve ghostwritten thought-leadership pieces that have run in major media and industry publications. My strength is turning complex, research-heavy briefs into clear, plain-English narratives that people respond to, not just scroll past. I bring a sharp editorial eye and a knack for cutting through cluttered prose, loose logic and jargon. My work spans long-form business writing, executive ghostwriting and high-credibility content for finance, tech and other specialist sectors where accuracy matters, every word matters and every sentence has a place. Most of my B2B work is for corporate clients in finance, technology and professional services. I also produce consumer-facing content across finance, tourism and tech – work that demands depth, precision and a steady editorial hand. Why work with me? Because I make complex material easy to understand without dumbing it down. I ask the right questions, work fast without cutting corners, and turn messy ideas into clean, coherent arguments. Clients come to me because they believe in my ability to deliver work to the highest standard, because the stakes are high, their reputation is everything, or the topic is too technical for a generalist. My focus now is on strategic content and ghostwriting — assignments that need experience, curiosity and a calm, expert hand.

Available to hire

I’m a storyteller with a strategist’s mindset and an editor’s discipline. I’ve worked in busy newsrooms, for global brands and in agency teams, and I’ve ghostwritten thought-leadership pieces that have run in major media and industry publications. My strength is turning complex, research-heavy briefs into clear, plain-English narratives that people respond to, not just scroll past.

I bring a sharp editorial eye and a knack for cutting through cluttered prose, loose logic and jargon. My work spans long-form business writing, executive ghostwriting and high-credibility content for finance, tech and other specialist sectors where accuracy matters, every word matters and every sentence has a place.

Most of my B2B work is for corporate clients in finance, technology and professional services. I also produce consumer-facing content across finance, tourism and tech – work that demands depth, precision and a steady editorial hand.

Why work with me? Because I make complex material easy to understand without dumbing it down. I ask the right questions, work fast without cutting corners, and turn messy ideas into clean, coherent arguments. Clients come to me because they believe in my ability to deliver work to the highest standard, because the stakes are high, their reputation is everything, or the topic is too technical for a generalist. My focus now is on strategic content and ghostwriting — assignments that need experience, curiosity and a calm, expert hand.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Fluent

Work Experience

Content Writer & Strategist at Irvine Partners
January 1, 2025 - November 16, 2025
Content Writer & Strategist at a creative communications agency; responsible for client content strategy, articles, press releases and social-media campaigns.
Associate Editor & Reporter at Daily Maverick / Business Maverick
December 1, 2024 - December 1, 2024
Managed business content and newsletters for a large national audience; researched and wrote features on business, policy and consumer issues; improved editorial workflow and audience engagement.
Commissioner (Part-time) at Western Cape Rental Housing Tribunal
June 1, 2023 - June 1, 2023
Applied consumer-protection and communications expertise to resolve disputes, draft rulings and ensure public information was clear and accessible.
Freelance Writer & Editor at Self-employed / Freelance
March 1, 2006 - November 16, 2025
Provide writing, editing and content strategy to agencies and companies in finance, tourism and media. Ghostwrite articles, reports and thought-leadership for senior executives. Advise brands on tone of voice, messaging and narrative copy.
Freelance Writer & Editor
March 1, 2006 - November 16, 2025
Provide writing, editing and content strategy to agencies and companies in finance, tourism and media. Ghostwrite articles, reports and thought-leadership for senior executives. Advise brands on tone of voice, messaging and narrative consistency.
Journalist at Independent Media
March 1, 2005 - September 1, 2014
Copy editor, reporter and page designer.
Consumer editor (contract) at Independent media
September 1, 2015 - February 1, 2022
Consumer and personal finance writer. My work was syndicated across multiple outlets.

Education

BSocSci (Sociology & Political Philosophy) at University of Cape Town
January 3, 1994 - December 15, 1997
Psychology (Third Year) at University of Cape Town
January 1, 1999 - December 15, 1999

Qualifications

WSET Level 2
January 11, 2030 - November 16, 2025
Storytelling for Business Success – Alison
October 10, 2025 - November 16, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality, Non-Profit Organization, Financial Services, Software & Internet