Available to hire
Hi, I’m Annabel G. Cousins. I’m a marketing and social media professional with a track record of delivering engaging digital campaigns that boost brand visibility and customer engagement across B2B and luxury sectors. I lead content strategies and cross-functional collaboration to create cohesive experiences across websites and social channels, always focused on driving ROI and lead generation.
I enjoy data-driven planning, SEO optimisation, and maintaining a consistent brand voice. I’m passionate about crafting persuasive content, growing audiences, and delivering measurable results for clients and employers.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Lead Marketing Executive at Strattons (Agency)
September 1, 2023 - September 1, 2023Lead cross-functional teams to create and deliver cohesive digital content; manage content across internal and external websites; spearheaded Trustpilot and Google reviews; developed comprehensive content strategies; aligned with organizational objectives; improved brand presence and online performance; regularly used performance metrics to refine content strategy.
Marketing Manager at The MTM Agency
April 1, 2021 - April 1, 2021Drove daily responsibilities including event management, crafting creative content for digital campaigns, and developing branding initiatives; coordinated social media workshops; produced weekly newsletters; performed data analysis and website development; key clients included The Savoy, Overfinch and Sub-Zero & Wolf.
Digital Marketing Specialist at Brayer Design
April 30, 2024 - April 30, 2024Strategized and executed paid and organic social media across channels (with a focus on Instagram) to promote engagement; updated Brayer Design’s website with photography and copy; delivered performance insights highlighting follower growth and sales increases.
Social Media Manager at WWT London Wetland Centre
December 1, 2024 - December 1, 2024Generated and implemented engaging social content aligned with the WWt brand and goals; leveraged analytics to monitor effectiveness and extract insights to refine future campaigns.
Marketing Executive at Aviva
January 1, 2025 - PresentDevelop and execute targeted marketing campaigns for Aviva's B2B Private Medical Insurance (PMI) market, driving brand awareness and customer engagement. Create and manage compelling social media content across various platforms to enhance audience engagement and brand visibility. Regularly update and optimize website content to ensure alignment with current marketing strategies and supports lead generation goals.
Social Media & Digital Content Officer at VIVID
October 1, 2023 - January 31, 2025Strategically manage all social media channels, driving brand engagement and growth through data-driven content strategies tailored to target audiences. Achieved 2.5k new LinkedIn followers for VIVID in 10 months. Responsible for managing content on internal and external websites, ensuring accuracy, SEO optimization, and consistency with VIVID's brand voice and messaging. Collaborated with cross-functional teams to deliver cohesive digital content that supports business goals and enhances the customer journey. Spearheaded approaches to manage Trustpilot and Google reviews, implementing strategies to improve overall rating and customer satisfaction. Regularly develop and implement comprehensive content strategies aligned with organizational objectives, enhancing brand presence and online performance.
Content Marketing Executive at FatFace
April 1, 2021 - June 30, 2023Led the delivery of all brand content via online and offline channels, with a focus on social media, blogs, email, and visual assets. Played a pivotal role in producing record-breaking promotional emails to FatFace's 4 million global customer base, contributing to 26% of total digital revenue. Provided data-driven insights to forecast and influence content marketing strategies.
Account Manager at The MTM Agency
September 1, 2019 - April 1, 2021Led agency accounts and provided expert project management and creative strategy within a small agency team. Managed client communications and project delivery across luxury accounts including The Savoy, Overfinch, and Sub-Zero & Wolf.
Social Media Manager (Freelance) at WWT London Wetland Centre
May 1, 2024 - December 31, 2024Generated and implemented engaging social content aligned with the WWT brand and goals. Used analytics tools to monitor effectiveness, extracting key insights to refine strategy and improve future campaigns.
Freelance Designer at Brayer Design
December 1, 2020 - April 1, 2024Delivered freelance design and digital marketing support, contributing to client campaigns and branding initiatives. Worked with Havant-based clients to produce high-quality content across online and offline channels.
Social Media Officer at VIVID
October 1, 2023 - January 1, 2025Strategically manage all social media channels, driving brand engagement and growth through data-driven content strategies tailored to target audiences. Key achievements include gaining 2.5K new LinkedIn followers in 10 months and enhancing brand visibility.
Account Executive at The MTM Agency
September 1, 2019 - April 1, 2021Daily responsibilities included event management, crafting creative content for digital campaigns, and developing branding initiatives. Coordinated social media workshops, weekly newsletters, data analysis, and website development. Key clients included Fairline Yachts, British Marine, INEOS and Airbus.
Digital Marketing Specialist at Brayer Design (Freelance)
December 1, 2020 - April 1, 2024Strategised and executed an effective paid and organic monthly social media strategy, with focus on Instagram, to promote engagement. Updated Brayer Design’s website content, organized photography, and wrote supporting copy to educate viewers and reinforce market positioning. Delivered regular performance and insight briefings highlighting growth (e.g., 175% gain in Instagram followers and a substantial rise in sales).
Education
MSc Branding and Advertising (2.1) at Nottingham Trent University
January 11, 2030 - November 16, 2025BA (Hons) Film & Television and Media Studies (2.1) at Nottingham Trent University
January 11, 2030 - November 16, 2025A-Levels: English Literature, Drama & Theatre Studies, Psychology at Wymondham College, Norfolk
January 11, 2030 - November 16, 2025GCSEs: 10 A*-C at Wymondham College, Norfolk
January 11, 2030 - November 16, 2025Google Squared Online - Digital Marketing and Leadership at Online
January 1, 2020 - November 16, 2025HubSpot Academy Content Marketing Certification at Online
January 1, 2020 - November 16, 2025Transformational Leadership in Practice Certification at Online
January 1, 2019 - November 16, 2025MSc Branding and Advertising (2.1) at Nottingham Trent University
January 11, 2030 - January 8, 2026BA (Hons) Film & Television and Media Studies (2.1) at Nottingham Trent University
January 11, 2030 - January 8, 2026A-Levels at Wymondham College, Norfolk
January 11, 2030 - January 8, 2026GCSEs at Wymondham College, Norfolk
January 11, 2030 - January 8, 2026Google Squared Online - Digital Marketing and Leadership at Online
January 1, 2020 - December 31, 2020HubSpot Academy Content Marketing Certification at HubSpot Academy
January 1, 2020 - January 8, 2026MSc Branding and Advertising (2.1) at Nottingham Trent University
January 11, 2030 - January 8, 2026BA (Hons) JH Film & Television and Media Studies (2.1) at Nottingham Trent University
January 11, 2030 - January 8, 2026A-Levels at Wymondham College, Norfolk
January 11, 2030 - January 8, 2026GCSEs at Wymondham College, Norfolk
January 11, 2030 - January 8, 2026Google Squared Online - Digital Marketing and Leadership at Google Squared Online
January 1, 2020 - January 8, 2026HubSpot Academy Content Marketing Certification at HubSpot Academy
January 1, 2020 - January 8, 2026Qualifications
Google Squared Online - Digital Marketing and Leadership
January 1, 2020 - November 16, 2025HubSpot Academy Content Marketing Certification
January 1, 2020 - November 16, 2025Transformational Leadership in Practice Certification
January 1, 2019 - November 16, 2025Transformational Leadership in Practice Certification
January 1, 2019 - January 8, 2026Google Squared Online - Digital Marketing and Leadership
January 1, 2020 - December 31, 2020HubSpot Academy Content Marketing Certification
January 1, 2020 - January 8, 2026Transformational Leadership in Practice Certification
January 1, 2019 - January 8, 2026Transformational Leadership in Practice Certification
January 1, 2019 - January 8, 2026Google Squared Online - Digital Marketing and Leadership
January 1, 2020 - January 8, 2026HubSpot Academy Content Marketing Certification
January 1, 2020 - January 8, 2026Transformational Leadership in Practice Certification
January 1, 2019 - January 8, 2026Industry Experience
Media & Entertainment, Professional Services, Healthcare, Software & Internet, Education, Travel & Hospitality, Retail, Other, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Content Strategist
We have the best content strategist experts on Twine. Hire a content strategist in Southampton today.