I am a content writer and strategist with 17 narratives, crafting content strategies and executing digital marketing initiatives for global brands. I translate complex ideas into clear, engaging narratives for diverse B2B and B2C audiences, with a strong focus on SEO and international markets. I’m entrepreneurial, self-driven, and have earned two degrees while building a successful business from the ground up. Adept at developing long- and short-form content (white papers, case studies, product descriptions, blog posts, thought-leadership pieces) and collaborating with product, marketing, and design teams to align messaging and brand voice across channels. I tailor messaging for international audiences and continuously optimize content for search visibility and measurable impact.

Andra Edvigia Picincu

I am a content writer and strategist with 17 narratives, crafting content strategies and executing digital marketing initiatives for global brands. I translate complex ideas into clear, engaging narratives for diverse B2B and B2C audiences, with a strong focus on SEO and international markets. I’m entrepreneurial, self-driven, and have earned two degrees while building a successful business from the ground up. Adept at developing long- and short-form content (white papers, case studies, product descriptions, blog posts, thought-leadership pieces) and collaborating with product, marketing, and design teams to align messaging and brand voice across channels. I tailor messaging for international audiences and continuously optimize content for search visibility and measurable impact.

Available to hire

I am a content writer and strategist with 17 narratives, crafting content strategies and executing digital marketing initiatives for global brands. I translate complex ideas into clear, engaging narratives for diverse B2B and B2C audiences, with a strong focus on SEO and international markets. I’m entrepreneurial, self-driven, and have earned two degrees while building a successful business from the ground up.

Adept at developing long- and short-form content (white papers, case studies, product descriptions, blog posts, thought-leadership pieces) and collaborating with product, marketing, and design teams to align messaging and brand voice across channels. I tailor messaging for international audiences and continuously optimize content for search visibility and measurable impact.

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Experience Level

Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Content Writer & Strategist at Self-employed
January 1, 2015 - Present
Led content strategy, editorial direction, and SEO-driven content development for global brands and agencies. Translated complex concepts into clear, engaging narratives for diverse B2B and B2C audiences. Developed long- and short-form content (white papers, case studies, product descriptions, blog posts, thought leadership). Conducted keyword research and optimization; aligned messaging with product, marketing, and design teams; adapted messaging for international markets.
SEO Content Writer at Self-employed
June 1, 2008 - Present
Created SEO-friendly content, analyzed performance with analytics tools, refined messaging, and maintained CMS workflows to ensure content accuracy and readability. Collaborated with editors to optimize structure and topic selection.
E-commerce Manager at Online stores (Clothing, Jewelry & Accessories)
April 1, 2008 - Present
Launched and operated online stores, gaining early experience in SEO, digital content, customer communications, and online brand presence.

Education

BA in Psychology at Spiru Haret University
September 20, 2009 - January 26, 2026
BA in Marketing & International Business at Spiru Haret University
September 20, 2008 - January 26, 2026

Qualifications

HR Management Certification
January 11, 2030 - January 26, 2026
Banking and Finance Certification
January 11, 2030 - January 26, 2026
Public Relations Certification
January 11, 2030 - January 26, 2026
European Business Management Certification
January 11, 2030 - January 26, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other