I’m a Creative who thrives on producing insight-led creative solutions across diverse channels. I’ve won creative competitions and been named as ‘One To Watch’ by Creative Equals and Campaign and have worked across global accounts working both B2B and B2C. With agency and direct company experience I successfully collaborate with cross-functional teams, clients, and stakeholders to understand often complex business objectives. I’m proficient at costing projects and guiding production; whilst making sure projects are delivered on-time and in-budget. And I always aim to make work everyone is proud of. I’m passionate about pushing the boundaries of creativity and embrace emerging trends and technologies. I love creating moving imagery and can work across all channels. In my spare time you will find me doodling illustrations, going to festivals travelling, mountain biking, surfing and sailing. I’m a nature and outdoors enthusiast and I’m very passionate about environmental sustainability.

Lucy Barker-Yates

I’m a Creative who thrives on producing insight-led creative solutions across diverse channels. I’ve won creative competitions and been named as ‘One To Watch’ by Creative Equals and Campaign and have worked across global accounts working both B2B and B2C. With agency and direct company experience I successfully collaborate with cross-functional teams, clients, and stakeholders to understand often complex business objectives. I’m proficient at costing projects and guiding production; whilst making sure projects are delivered on-time and in-budget. And I always aim to make work everyone is proud of. I’m passionate about pushing the boundaries of creativity and embrace emerging trends and technologies. I love creating moving imagery and can work across all channels. In my spare time you will find me doodling illustrations, going to festivals travelling, mountain biking, surfing and sailing. I’m a nature and outdoors enthusiast and I’m very passionate about environmental sustainability.

Available to hire

I’m a Creative who thrives on producing insight-led creative solutions across diverse channels. I’ve won creative competitions and been named as ‘One To Watch’ by Creative Equals and Campaign and have worked across global accounts working both B2B and B2C. With agency and direct company experience I successfully collaborate with cross-functional teams, clients, and stakeholders to understand often complex business objectives. I’m proficient at costing projects and guiding production; whilst making sure projects are delivered on-time and in-budget. And I always aim to make work everyone is proud of. I’m passionate about pushing the boundaries of creativity and embrace emerging trends and technologies. I love creating moving imagery and can work across all channels.

In my spare time you will find me doodling illustrations, going to festivals travelling, mountain biking, surfing and sailing. I’m a nature and outdoors enthusiast and I’m very passionate about environmental sustainability.

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Language

English
Fluent

Work Experience

Founder & Creative Lead at Creative Wave
October 1, 2010 - November 17, 2025
Creating and running creative agency Creative Wave and working directly with national and international companies. Projects span branding, brand positioning, partnership promotions and creative campaigns across TVC, social media, print and digital / movies (in multiple languages). Including costing and budgeting, ideation, creative (hands on design and copy), production management, media and print buying and client liaising.
Global Creative (Art) & Creative Team at Martha&Lucy
March 1, 2020 - November 17, 2025
Creating 360° campaigns and often winning pitches. Bringing ideation, top-line copy and hands-on design skills for static and moving imagery and directing other creatives through asset production.
Senior Art Director / Creative Team at GHMC
October 1, 2010 - October 1, 2010
Independent Integrated London agency, working in a creative team and creative lead on accounts such as Hills Pet Food, Ladbrokes, Milupa Aptamil, Cow & Gate, Tetley and Kingsmill. Responsible for ideation, art direction, design and overseeing production and junior teams.
Art Director - Freelance at Various Agencies (Lawton, GHMC and Dialogue/Ogilvy)
June 1, 2006 - June 1, 2006
Working solo joining to form creative teams for agencies. Conceptualisation and overseeing production.
Career Break
January 1, 2005 - January 1, 2005
Travelled the world and learnt to skipper boats and teach others to sail.
Art Director at The Yellow Submarine
January 1, 2004 - January 1, 2004
Working solo on concept, art direction and design on integrated campaigns for Royal Mail, Pernod Ricard, The Army and Kraft. This is where I really started to work on great accounts, win pitches and make award winning work such as: Martell Cognac’s sponsorship campaign for The Grand National; Carte Noire ‘French for Coffee’ campaign.
Founder & Creative Lead at Creative Wave
October 1, 2010 - November 20, 2025
Creating and running creative agency Creative Wave and working directly with national and international companies. Projects span branding, brand positioning, partnership promotions and creative campaigns across TVC, social media, print and digital / movies (in multiple languages). Including costing and budgeting, ideation, creative (hands on design and copy), production management, media and print buying and client liaising.
Co-Founder / Creative Lead at Global Creative (Art) & Creative Team
March 1, 2020 - November 20, 2025
Creating 360° campaigns and often winning pitches. Bringing ideation, top-line copy and hands-on design skills for static and moving imagery and directing other creatives through asset production. Agencies included: Anomaly, DDB-Remedy, Feref, Fishawack Health, Great State, Maverick, MBA/The Gate, Oliver, RPM, Vayner Media and VML.
Art Director - Freelance at Freelance
June 1, 2006 - June 1, 2006
Working solo joining to form creative teams for agencies Lawton, GHMC and Dialogue (Ogilvy). Conceptualisation and overseeing production.

Education

Creative Brief Writing at D&AD
January 11, 2030 - November 17, 2025
D&AD Integrated Advertising at D&AD
January 11, 2030 - November 17, 2025

Qualifications

Environmental Sustainability Level 2
January 11, 2030 - November 17, 2025
Creative Equals Creative Comeback Course
January 11, 2030 - November 17, 2025
D&AD Masterclass
January 11, 2030 - November 17, 2025
BA (Hons) Graphic Design
January 11, 2030 - November 17, 2025
Environmental Sustainability Level 2
January 11, 2030 - November 20, 2025
Creative Equals Creative Comeback Course
January 11, 2030 - November 20, 2025
D&AD Masterclass
January 11, 2030 - November 20, 2025
Creative Brief Writing
January 11, 2030 - November 20, 2025
D&AD Integrated Advertising
January 11, 2030 - November 20, 2025
BA (Hons) Graphic Design
January 11, 2030 - November 20, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Healthcare, Life Sciences, Retail