Available to hire
Hi, I’m Mengqian Ma, a results-driven digital marketing and e-commerce professional with a passion for branding, social media storytelling, and campaign planning. I’ve built and grown brands from concept to launch, working with Irish brands and international teams from my base in Carlow, Ireland.
My experience spans founding Laboohoofits.com, interning in digital marketing, and brand management for youth hostels, biscuit brands, and more. I thrive in cross-functional settings and love turning data into creative, impactful campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Founder & Designer at Laboohoofits.com
July 1, 2025 - November 17, 2025Built a niche e-commerce brand offering miniature fashion products. Managed concept design, styling, product photography, and launch. Oversaw customer experience and digital marketing operations. Created visual content and branding assets for social media.
Digital Marketing Intern at Supplement Certified
August 31, 2025 - August 31, 2025Designed and scheduled LinkedIn and Instagram content following brand guidelines. Conducted competitor and market research to support B2B positioning. Created infographics and digital assets using Canva. Contributed to Vision Month campaign through carousel content and presentations.
Freelance Digital Marketing Assistant at The Bakehouse (Irish Biscuit Brand)
December 31, 2024 - December 31, 2024Created digital marketing strategies covering Instagram, Facebook, and email marketing. Developed content calendars, visual concepts, and storytelling-focused campaigns. Conducted competitor analysis and brand positioning research in the Irish FMCG market. Delivered optimisation suggestions for website content and email marketing flows.
Brand Management Assistant at An Óige – Irish Youth Hostels
June 30, 2024 - June 30, 2024Conducted brand personality, identity, and customer perception analysis. Supported development of brand guidelines and communication tone strategies. Collaborated with a cross-functional team on brand development recommendations. Delivered a comprehensive Brand Management Report and presentation.
Online Customer Service at JD.COM
January 31, 2020 - January 31, 2020Delivered proactive customer support and issue resolution. Maintained high customer satisfaction and retention rates.
Education
MSc Digital Marketing & Analytics at SETU Ireland
September 1, 2023 - May 1, 2024Higher Diploma in Marketing in Business at SETU Ireland
September 1, 2022 - May 1, 2023Higher Degree in E-commerce at Urban Vocational College of Sichuan
September 1, 2016 - June 1, 2019Qualifications
Industry Experience
Retail, Software & Internet, Media & Entertainment, Travel & Hospitality, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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