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Hi, I’m Scott Martin. I’ve spent 30 years as a direct response copywriter helping brands generate measurable revenue. My work spans financial services, real estate, publishing, health, sport, and digital marketing, delivering over $500 million in client revenue over the last 15 years. I write for print, web, radio, and TV, publish thousands of pages of content, and have authored or ghostwritten 18 books. I also created The Aspen School of Copywriting, a platform with hundreds of training videos for copywriters and content creators. As a leader who builds programs from the ground up, I launched SouthPark Magazine at The Charlotte Observer and grew a custom publishing department to multi-million dollar revenue, while managing a team and collaborating with major clients like NBCUniversal, Agora, Simon & Schuster, and Digital Marketer. I excel at turning complex ideas into clear, persuasive copy and content that drives action across channels.…Hi, I’m Scott Martin. I’ve spent 30 years as a direct response copywriter helping brands generate measurable revenue. My work spans financial services, real estate, publishing, health, sport, and digital marketing, delivering over $500 million in client revenue over the last 15 years. I write for print, web, radio, and TV, publish thousands of pages of content, and have authored or ghostwritten 18 books. I also created The Aspen School of Copywriting, a platform with hundreds of training videos for copywriters and content creators. As a leader who builds programs from the ground up, I launched SouthPark Magazine at The Charlotte Observer and grew a custom publishing department to multi-million dollar revenue, while managing a team and collaborating with major clients like NBCUniversal, Agora, Simon & Schuster, and Digital Marketer. I excel at turning complex ideas into clear, persuasive copy and content that drives action across channels.

Direct Response Copywriter (freelance) a

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Hi, I’m Scott Martin. I’ve spent 30 years as a direct response copywriter helping brands generate measurable revenue. My work spans financial services, real estate, publishing, health, sport, and digital marketing, delivering over $500 million in client revenue over the last 15 years. I write for print, web, radio, and TV, publish thousands of pages of content, and have authored or ghostwritten 18 books. I also created The Aspen School of Copywriting, a platform with hundreds of training videos for copywriters and content creators. As a leader who builds programs from the ground up, I launched SouthPark Magazine at The Charlotte Observer and grew a custom publishing department to multi-million dollar revenue, while managing a team and collaborating with major clients like NBCUniversal, Agora, Simon & Schuster, and Digital Marketer. I excel at turning complex ideas into clear, persuasive copy and content that drives action across channels.…Hi, I’m Scott Martin. I’ve spent 30 years as a direct response copywriter helping brands generate measurable revenue. My work spans financial services, real estate, publishing, health, sport, and digital marketing, delivering over $500 million in client revenue over the last 15 years. I write for print, web, radio, and TV, publish thousands of pages of content, and have authored or ghostwritten 18 books. I also created The Aspen School of Copywriting, a platform with hundreds of training videos for copywriters and content creators. As a leader who builds programs from the ground up, I launched SouthPark Magazine at The Charlotte Observer and grew a custom publishing department to multi-million dollar revenue, while managing a team and collaborating with major clients like NBCUniversal, Agora, Simon & Schuster, and Digital Marketer. I excel at turning complex ideas into clear, persuasive copy and content that drives action across channels.

Available to hire

Hi, I’m Scott Martin. I’ve spent 30 years as a direct response copywriter helping brands generate measurable revenue. My work spans financial services, real estate, publishing, health, sport, and digital marketing, delivering over $500 million in client revenue over the last 15 years. I write for print, web, radio, and TV, publish thousands of pages of content, and have authored or ghostwritten 18 books. I also created The Aspen School of Copywriting, a platform with hundreds of training videos for copywriters and content creators.

As a leader who builds programs from the ground up, I launched SouthPark Magazine at The Charlotte Observer and grew a custom publishing department to multi-million dollar revenue, while managing a team and collaborating with major clients like NBCUniversal, Agora, Simon & Schuster, and Digital Marketer. I excel at turning complex ideas into clear, persuasive copy and content that drives action across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Copywriter at Scott Martin Copywriter

January 1, 2000 - November 17, 2025

Direct response copywriter with proven ability to generate revenue and improve conversion and key metrics. Over $500 million in revenue generated in the last 15 years for my clients. Content provider with over 10,000 pages of published print and web content. Write content for print and digital platforms plus radio and TV. Over 2,000 articles and advertorials for numerous national and regional publications and websites. Author/publisher/editor of 18 books. Six books as ghostwriter/collaborator. Clients include Agora, Simon and Schuster, Golf Digest Companies, The Golf Channel, NBC Universal, Revolution Golf, Digital Marketer, Credit Suite, Direct Digital, and many of the world’s top direct marketers and content publishers. Creator of copywriter training platform: The Aspen School of Copywriting. Over 350 copywriting training videos for copywriters and content providers. Award-winning content for The Charlotte Business Journal and The Aspen Daily News. Wrote about banking, golf, and co

Manager, Custom Publishing; Publisher and Founder at The Charlotte Observer

January 1, 2000 - January 1, 2000

Responsibilities included sales, copywriting, print management, customer service, budgeting for $400,000 department. Started department from scratch; sold and managed over $2.6 million worth of custom publishing and related services in 5 years using direct response techniques and strategies. Started SouthPark Magazine, a quarterly 40,000 copy publication targeted at the SouthPark community in Charlotte. Met revenue goals with second issue; third issue of magazine was profitable. Developed complementary Internet site and digital platform. Successfully worked with 10 associates in team environment. Customers included Charlotte Chamber of Commerce, Charlotte Checkers ice hockey, Volkswagen of America, Charlotte Regional Realtors Association.

Director of Communications and Publisher of SouthPark Update Magazine at The Bissell Companies, Inc.

January 1, 1995 - January 1, 1995

Responsibilities included advertising sales, sales management, editing, copywriting, publishing, art direction, public relations, and proposal writing for a privately-held 300 employee commercial real estate and hospitality firm. Wrote direct response copy for all print and digital advertisements. Extensive media relations work. Published quarterly general interest 80-page magazine with annual budget in excess of $300,000. Doubled gross advertising revenue in two years. Regional awards for quality of articles and photography. Over $14 million of major commercial real estate management contracts awarded based on proposals. Partnered with associates to produce sales materials. Wrote and created presentations and proposals, successfully handling complex content creation. Maintained company’s branding standards. Managed large projects with freelancers and internal resources.