Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Rayyan Jawed, a results-driven SEO and digital marketing professional with over seven years of hands-on experience and three years in a leadership role. I have a proven track record of driving 3x organic traffic growth, leading high-performing SEO teams, and executing strategies that boost brand visibility and conversion rates across e-commerce, real estate, and fashion. I excel in technical SEO, ASO, inbound marketing, and content strategy, and I leverage AI-powered search optimization and semantic relevance to improve discovery and rankings. I apply the AARRR framework to drive full-funnel growth, align product and content teams, and build data-driven marketing programs across web, app, and social channels from my base in Karachi, Pakistan.…I'm Rayyan Jawed, a results-driven SEO and digital marketing professional with over seven years of hands-on experience and three years in a leadership role. I have a proven track record of driving 3x organic traffic growth, leading high-performing SEO teams, and executing strategies that boost brand visibility and conversion rates across e-commerce, real estate, and fashion. I excel in technical SEO, ASO, inbound marketing, and content strategy, and I leverage AI-powered search optimization and semantic relevance to improve discovery and rankings. I apply the AARRR framework to drive full-funnel growth, align product and content teams, and build data-driven marketing programs across web, app, and social channels from my base in Karachi, Pakistan.

Rayyan Jawed

Growth Marketer, Marketing Strategist, Content Strategist, +2





I'm Rayyan Jawed, a results-driven SEO and digital marketing professional with over seven years of hands-on experience and three years in a leadership role. I have a proven track record of driving 3x organic traffic growth, leading high-performing SEO teams, and executing strategies that boost brand visibility and conversion rates across e-commerce, real estate, and fashion. I excel in technical SEO, ASO, inbound marketing, and content strategy, and I leverage AI-powered search optimization and semantic relevance to improve discovery and rankings. I apply the AARRR framework to drive full-funnel growth, align product and content teams, and build data-driven marketing programs across web, app, and social channels from my base in Karachi, Pakistan.…I'm Rayyan Jawed, a results-driven SEO and digital marketing professional with over seven years of hands-on experience and three years in a leadership role. I have a proven track record of driving 3x organic traffic growth, leading high-performing SEO teams, and executing strategies that boost brand visibility and conversion rates across e-commerce, real estate, and fashion. I excel in technical SEO, ASO, inbound marketing, and content strategy, and I leverage AI-powered search optimization and semantic relevance to improve discovery and rankings. I apply the AARRR framework to drive full-funnel growth, align product and content teams, and build data-driven marketing programs across web, app, and social channels from my base in Karachi, Pakistan.

Available to hire

I’m Rayyan Jawed, a results-driven SEO and digital marketing professional with over seven years of hands-on experience and three years in a leadership role. I have a proven track record of driving 3x organic traffic growth, leading high-performing SEO teams, and executing strategies that boost brand visibility and conversion rates across e-commerce, real estate, and fashion.

I excel in technical SEO, ASO, inbound marketing, and content strategy, and I leverage AI-powered search optimization and semantic relevance to improve discovery and rankings. I apply the AARRR framework to drive full-funnel growth, align product and content teams, and build data-driven marketing programs across web, app, and social channels from my base in Karachi, Pakistan.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Marketing Executive at Objects Pakistan

June 1, 2015 - November 18, 2025

Led technical SEO audits across the website, developer documentation, Knowledge Base, and community resources; collaborated with engineering to implement SEO best practices into code, site architecture, and CMS systems for scalability and compliance. Managed GA4 to optimize crawlability, indexation, internal linking, and site hierarchy, and led Core Web Vitals and mobile-first performance initiatives. Oversaw robots.txt, XML sitemaps, canonicalization, redirects, hreflang, and schema markup; performed log file analysis to optimize crawl budget and indexing speed; deployed structured data and AI-powered optimization; aligned semantic SEO with developer-first content. Led ASO for mobile games, managed IAP optimization and local listings to boost app visibility and conversions; fostered collaboration with content and growth teams for consistent messaging and community engagement.

Growth Lead at Fynd er.AI

April 1, 2025 - April 1, 2025

Led SEO, content marketing, email marketing, and social media strategies to accelerate growth across multiple channels. Performed technical SEO audits across the website, developer docs, Knowledge Base, and community resources; collaborated with engineering to integrate SEO into code, site architecture, and CMS. Managed GA4 at scale to improve crawlability, indexation, internal linking, and site hierarchy. Led Core Web Vitals improvements, AI-powered search optimization, and structured data deployment. Executed full-funnel growth using the AARRR framework, increasing organic traffic and app store visibility, and created high-performing content. Campaigned across web and social channels, supporting product launches and customer engagement; achieved Top 9 launch on Product Hunt.

Team Lead - SEO at Disrupt (formerly Gaditek) - Savyour

August 1, 2024 - August 1, 2024

Doubled revenue through organic growth strategies; led an 18+ member SEO team; drove 130K traffic in a quarter through a major project launch; optimized keyword performance, CTR, and backlink profile; managed SEO budget and measured ROI. Fostered cross-functional collaboration with content, marketing, and development teams; mentored team members on inbound marketing and advanced SEO techniques; implemented new tools and processes to improve workflows and performance tracking. Improved app rankings on Google Play and iOS via ASO, increasing visibility and downloads.

Senior SEO Executive at Disrupt (formerly Gaditek) - Savyour

September 1, 2023 - September 1, 2023

Led SEO strategies that tripled organic growth and improved visibility across key search engines. Conducted competitive analysis, developed content plans, enhanced silo structure and internal linking, and managed inbound marketing KPIs. Applied AAARRR data-driven decision-making; collaborated with content creators and developers; advanced technical SEO including site speed and mobile optimization; leveraged structured data to enhance rankings.

SEO Executive at Disrupt (formerly Gaditek) - Savyour

December 1, 2022 - December 1, 2022

Achieved top rankings for high-traffic keywords; optimized on-page elements, internal linking, and URL structure; contributed to content strategy with keyword-rich content; worked with developers on technical fixes such as schema markup and mobile optimization; tracked performance and supported campaigns such as 'Savyour Stars' to drive organic traffic.

SEO Executive at Salsoft Technologies

December 1, 2022 - December 1, 2022

Increased organic traffic across multiple niches through effective SEO strategies; delivered monthly performance reports and conducted comprehensive website audits; developed keyword plans; optimized on-page elements and content; conducted competitor analysis; collaborated with content teams; improved site performance through technical SEO including site speed and mobile optimization; managed SEO for B2B and B2C SaaS eCommerce clients.