Available to hire
Digital Marketing Specialist who plans and executes integrated paid and organic strategies (Google Ads, Meta, SEO) to
drive qualified leads and revenue for B2B and SaaS products. Expert in analytics and attribution (GA4, Adobe Analytics),
tag management (GTM), CRO and A/B testing to optimize funnels, reallocate budget, and lift conversion rates. Experience
in content and creative skills—copywriting, short-form video and UGC—paired with technical SEO and UX collaboration
across product/engineering to deliver measurable growth. Proficient with WordPress/Shopify, HubSpot, Mailchimp, Adobe
Creative Suite and modern marketing tools
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist at DXC Technology
June 20, 2023 - PresentLed multi-channel paid campaigns (Google Ads, Meta Ads) with ongoing bid and CPC optimization to drive high-quality leads and revenue. Managed SEO program (GA4, Adobe Analytics), built and maintained dashboards; analyzed funnels, attribution, and conversion paths to inform budget reallocation and CRO tests. Enhanced user experience across digital channels while ensuring seamless campaign execution and issue resolution. Executed data-driven digital marketing strategies for SaaS products; optimized UX and KPIs to improve organic traffic and conversions. Coordinated with content and engineering to deliver measured growth.
Digital Marketing Specialist at Brightmind Technologies
June 20, 2023 - November 18, 2025Led and optimized multi-channel paid campaigns; built GA4 dashboards; on-page optimization; content creation; social calendar management; email automation; improved KPIs and funnel performance.
Digital Marketing Specialist
June 1, 2023 - PresentPlans and executes integrated paid and organic strategies (Google Ads, Meta, SEO) to drive qualified leads and revenue for B2B and SaaS products. Expert in analytics and attribution (GA4, Adobe Analytics), tag management (GTM), CRO and A/B testing to optimize funnels, reallocate budget, and lift conversion rates. Proficient with WordPress, Shopify, HubSpot, Mailchimp, Adobe Creative Suite and modern marketing tools. Skilled in content creation and UX collaboration across product and engineering to deliver measurable growth.
Digital Marketing Executive at Brightmind Technologies
April 20, 2023 - April 20, 2023Led multi-channel digital marketing initiatives focusing on paid and organic channels; developed content and coordinated influencer partnerships; optimized KPIs to enhance lead generation and pipeline growth. Built GA4 and Adobe Analytics dashboards; performed data-driven analysis to inform budget reallocation and CRO tests. Managed email marketing automation and CRM workflows (Mailchimp/HubSpot).
Digital Marketing Specialist at Brightmind Technologies
April 20, 2023 - April 20, 2023Planned and executed multi-channel paid campaigns (Google Ads, Meta Ads) with ongoing bid and CPC optimization to drive high-quality leads and revenue for B2B and SaaS products. Led A/B testing on landing pages and creative; implemented tracking via Google Tag Manager and iterated to improve conversion rates. Created content strategy and coordinated with content/engineering to grow organic traffic and SEO performance.
Digital Marketing Executive at Brightmind Technologies
January 20, 2021 - April 20, 2023Led A/B tests on landing pages and creatives; implemented tracking via Google Tag Manager and iterated to raise conversion rates. Conducted research and analysis to develop data-driven marketing strategies, crafted engaging content, and optimized KPIs for brand growth and B2B campaigns. Created content strategy and managed social calendar for LinkedIn, Instagram, X, TikTok; produced short-form videos and UGC assets; coordinated influencer partnerships. Optimized product descriptions, brand pages, and landing pages for search performance and conversions. Managed email and automation campaigns (Mailchimp/ GetResponse / HubSpot); segmented audiences and nurtured flows to increase lead-to-customer conversion.
Marketing Executive at Brightmind Technologies
January 1, 2021 - April 1, 2023Lead A/B tests on landing pages and creative; implement data-driven marketing strategies, craft engaging content, and optimize KPIs for brand growth and B2B campaigns.
Education
PGDM in Marketing & HR at Dhruva College of Management
June 1, 2014 - November 18, 2025PGDM in Business Management at Northern Lights College
May 1, 2018 - November 18, 2025Bachelors in Electronics & Communications at VITS-SET
April 1, 2011 - November 18, 2025PGDM in Marketing & HR at Dhruva College of Management
January 11, 2030 - November 18, 2025PGDM in Business Management at Northern Lights College
January 11, 2030 - November 18, 2025Bachelors of Technology in Electronics and Communications at VITS-SET
January 11, 2030 - November 18, 2025PGDM in Marketing & HR at Dhruva College of Management
June 20, 2014 - December 3, 2025PGDM in Business Management at Northern Lights College
May 20, 2018 - December 3, 2025Bachelor of Technology in Electronics and Communications at VITS-SET
April 20, 2011 - December 3, 2025PGDM in Marketing & HR at Dhruva College of Management
June 1, 2014 - December 3, 2025PGDM Business Management at Northern Lights College
May 1, 2018 - December 3, 2025Bachelors of Tech. in Electronics and Communications at VITS-SET
April 1, 2011 - December 3, 2025Post Graduate Diploma in Marketing & HR at Dhruva College of Management
June 20, 2014 - December 9, 2025Post Graduate Diploma in Marketing & Business Management at Northern Lights College
May 1, 2018 - December 9, 2025Bachelor of Technology in Electronics and Communications at VITS-SET
April 20, 2011 - December 9, 2025PGDM in Marketing & HR at Dhruva College of Management
June 20, 2014 - December 9, 2025PGDM Business Management at Northern Lights College
May 1, 2018 - December 9, 2025Bachelors of Technology in Electronics and Communications at VITS-SET
April 1, 2011 - December 9, 2025PGDM in Marketing & HR at Dhruva College of Management
June 20, 2014 - December 23, 2025PGDM Business Management at Northern Lights College
May 20, 2018 - December 23, 2025Bachelors of Technology in Electronics and Communications at VITS-SET
April 20, 2011 - December 23, 2025Qualifications
A/B Testing
January 11, 2030 - December 23, 2025Conversion Rate Optimization (CRO)
January 11, 2030 - December 23, 2025GA4
January 11, 2030 - December 23, 2025Adobe Analytics
January 11, 2030 - December 23, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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