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I'm Liz Caplen, a seasoned content and marketing professional who loves turning ideas into campaigns that drive growth and boost brand visibility. I enjoy crafting multi-channel strategies across email, social, and search, and I bring a strong design background to every project. I'm a collaborative team player with excellent communication skills, comfortable leading content from concept to delivery, filming and editing where needed, and using tools like Adobe Creative Cloud, Canva and CapCut to produce high-quality assets. I'm always keen to learn and grow and am motivated by data-driven storytelling that informs future strategies.…I'm Liz Caplen, a seasoned content and marketing professional who loves turning ideas into campaigns that drive growth and boost brand visibility. I enjoy crafting multi-channel strategies across email, social, and search, and I bring a strong design background to every project. I'm a collaborative team player with excellent communication skills, comfortable leading content from concept to delivery, filming and editing where needed, and using tools like Adobe Creative Cloud, Canva and CapCut to produce high-quality assets. I'm always keen to learn and grow and am motivated by data-driven storytelling that informs future strategies.

Liz Caplen

Content Creator, Digital Marketer, Copywriter, +4

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I'm Liz Caplen, a seasoned content and marketing professional who loves turning ideas into campaigns that drive growth and boost brand visibility. I enjoy crafting multi-channel strategies across email, social, and search, and I bring a strong design background to every project. I'm a collaborative team player with excellent communication skills, comfortable leading content from concept to delivery, filming and editing where needed, and using tools like Adobe Creative Cloud, Canva and CapCut to produce high-quality assets. I'm always keen to learn and grow and am motivated by data-driven storytelling that informs future strategies.…I'm Liz Caplen, a seasoned content and marketing professional who loves turning ideas into campaigns that drive growth and boost brand visibility. I enjoy crafting multi-channel strategies across email, social, and search, and I bring a strong design background to every project. I'm a collaborative team player with excellent communication skills, comfortable leading content from concept to delivery, filming and editing where needed, and using tools like Adobe Creative Cloud, Canva and CapCut to produce high-quality assets. I'm always keen to learn and grow and am motivated by data-driven storytelling that informs future strategies.

Available to hire

I’m Liz Caplen, a seasoned content and marketing professional who loves turning ideas into campaigns that drive growth and boost brand visibility. I enjoy crafting multi-channel strategies across email, social, and search, and I bring a strong design background to every project.

I’m a collaborative team player with excellent communication skills, comfortable leading content from concept to delivery, filming and editing where needed, and using tools like Adobe Creative Cloud, Canva and CapCut to produce high-quality assets. I’m always keen to learn and grow and am motivated by data-driven storytelling that informs future strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Content Creator (UGC – Wellness, Beauty & Lifestyle) at UGC Portfolio

May 1, 2024 - November 18, 2025

Create branded, authentic short-form video content for a variety of consumer-facing brands, including skincare, wellness, home, and health products. Deliver high-converting user-generated content for TikTok and Instagram, tailored to brief and optimised for performance and engagement. Film, edit, and deliver assets end-to-end using CapCut, Canva, and in-platform tools, often working independently with minimal oversight. Manage client relationships professionally, from responding to briefs and revising content to coordinating product deliveries and usage rights. Successfully meet fast-turnaround deadlines while maintaining high visual standards, brand consistency, and platform-specific best practices.

Marketing & Fundraising at Southampton Forward

May 1, 2024 - November 18, 2025

Working with the Head of Marketing and Head of Development to implement marketing and fundraising strategy, raise awareness of the charity’s work. Writing, filming and editing content and copy for website, e-newsletter, and social channels. Building, developing and managing relationships with trusts, foundations, partners, and corporate sponsors. Leading the delivery of the social media plan, producing and scheduling engaging content, and using data and insights to report, feedback, and refine the approach. Developing content strategies to reach specific audience groups and help achieve annual marketing goals and wider strategic objectives. Supporting the writing of fundraising and sponsorship proposals. Researching and identifying trusts and foundations relevant to fundraising priorities. Managing CRM system. Setting up filming days and filming interviewees. Building the website in WordPress. Designing the website in Figma to present to developers. Creating design assets in Canva, I

Content Marketing Manager at Traffic Label Agency

May 1, 2024 - May 1, 2024

Undertook a full content audit and competitor analysis. Working with developers on the build and rebranding of the company’s owned websites. Hiring freelance writers, SEO experts and web developers. Performed basic front-end developer tasks using HTML, CSS and Javascript. Created a one-year marketing and content strategy including incorporating social media frameworks. Designed, wrote, produced and created content using Adobe Creative Cloud and Canva. Track performance and success in Google Analytics. Affiliate lead generation of brands. Doubled traffic to the site in 6 months, grown organic social media following by 400% in two months.

Content & Development Producer at Hidden Light Productions

May 1, 2023 - May 1, 2023

Fully accountable for extensive, comprehensive, sensitive and complex development cycles of projects relating to Hillary & Chelsea Clinton, including coming up with and managing ideas for the project's life cycle. Implemented a range of general project management-related changes, streamlining organizational processes to achieve additional operational improvements expediently. Finding stories that can be turned into written, watched and listened to content. Creating a digital communications strategy and devising a long-term marketing goals for all departments of the company. Organising complex stakeholder events, running and producing social media content, and researching current marketing trends. Creating, copying and designing media assets using Photoshop, InDesign, and Keynote. Setting up filming days and interviewing participants. Building productive working relationships with organizations responsible for access to key premises and contributors. Creating budgets and ensuring projec

Content Marketing Manager at Reach Plc

July 1, 2020 - July 1, 2020

Managed monetisation and oversight of extensive archives including 100+ years of photos, stories, and comic strips. Developed and maintained the new Mirrorpix website, wrote copy and articles. Enhanced group assets from major newspapers. Created strategic plans for profitable archive sales. Facilitated the sale of archive items to TV and film producers, generating approx. £4M. Ran social media accounts promoting the archive, edited images, and managed public relations. Built and maintained relationships with stakeholders, achieving marketing content approval and buy-in. Managed a diverse portfolio of clients from TV, film, publishing, and advertising. Organised events and trade shows. Supported exhibitions by providing photos and collaborating on BTL campaigns. Measured campaign performance using data and KPIs and analyzed reach and engagement.

Content Producer at ITV Fixers

June 1, 2017 - June 1, 2017

Created and prepared 3-minute packages for regional ITV news programs, including Thames, Granada, Yorkshire and Meridian. Responsible for all production management aspects covering films used for ITV news regions and addressing public relations issues. Researched and found two original news stories for broadcasting each month, decided on locations and interviewees, and organized all key operational aspects required on the day. Fully accountable for all social marketing, communications and public relations tasks involved in each story. Budgeted shoots and processed purchase orders and invoices related to crew and freelancers. Created appealing scripts and briefs ensuring content aligned with the audience demographic.

Content Marketing Producer at SBX Productions

May 1, 2016 - May 1, 2016

Managed development and production of content ideas for projects, including brainstorming with senior team members on complex and potential business ideas. Produced social media content and designed media assets. Researched current marketing trends and delivered research in an easy-to-understand format. Created and managed budgets and schedules for projects and coordinated with external partners when needed.

Content & Marketing Producer at Woodcut Media

December 1, 2015 - December 1, 2015

Created and maintained content marketing strategies across UK projects, built relationships with major media brands, produced and edited content assets, and developed brand guidelines and promotional materials.

Marketing and Events Coordinator at S2 Events

December 31, 2013 - December 31, 2013

Coordinated marketing, PR and events; supported exhibitions and campaigns; built client relationships and managed event logistics.

Marketing, PR & Events Manager at MBX Games

December 31, 2012 - December 31, 2012

Led marketing, PR and events for MBX Games; built and managed campaigns and partnerships; supported event planning and promotions.

Freelance Copywriter at Numerous Companies

December 31, 2012 - December 31, 2012

Provided freelance copywriting services across multiple clients; developed marketing copy and editorial content.

Senior Account Executive at Lawton Communications Group

December 31, 2009 - December 31, 2009

Managed key client accounts; developed relationships, led campaigns; contributed to overall marketing strategy.

Marketing and Fundraising at Southampton Forward

May 1, 2024 - November 18, 2025

Work with Head of Marketing and Head of Development to implement marketing and fundraising strategy. Write, film, and edit content for website, newsletter, and social channels. Build and manage relationships with trusts, foundations, partners, and corporate sponsors. Lead social media planning, content creation, scheduling, and reporting using data/insights. Develop content strategies to reach target audiences and achieve annual marketing goals. Support fundraising proposals, research trusts/foundations, manage CRM, set up filming days, film interviewees, build WordPress site, design in Figma, create assets in Canva/InDesign/Photoshop, and edit with CapCut/Premiere Pro. Contribute to brand guideline development with external agency and assist in event planning/delivery.

Content Marketing Manager (1-year contract) at Traffic Label Agency

May 1, 2024 - May 1, 2024

Conducted a full content audit and competitor analysis. Worked with developers on website build and rebranding. Hired freelance writers, SEO experts, and web developers. Performed basic front-end tasks (HTML, CSS, JavaScript). Created a one-year marketing/content strategy with social platform integrations. Produced content using Adobe Creative Cloud and Canva. Tracked performance via Google Analytics and led affiliate lead generation. Doubled site traffic in 6 months and grew organic social following by 400% in two months.

Marketing and Events Coordinator at S2 Events

January 1, 2013 - January 1, 2013

Marketing, PR & Events Manager at MBX Games

January 1, 2012 - January 1, 2012

Freelance Copywriter at Various

January 1, 2012 - January 1, 2012

Senior Account Executive at Lawton Communications Group

January 1, 2009 - January 1, 2009