Spearheaded product design initiatives and strategic prototyping, directly contributing to the acquisition of 3 new product projects. Applied user-centered design to create 15+ features for the Jura Fuchs app, elevating user satisfaction to 93.46%. Executed end-to-end product design for 35+ diverse mobile and web applications, from discovery and user research to interface design and iteration. Designed and implemented 6 scalable, accessible, and consistent design systems and style guides to enhance product quality and development efficiency.

Product Owner (UX/UI Designer) at Caos Planejado Remote

October 1, 2023 - October 1, 2023

Led end-to-end redesign and product ownership, driving a 240% growth in the user base by leveraging user research to inform content design and product engagement strategies. Scaled the product’s digital footprint by 900% through a data-informed content strategy and multi-channel engagement. Orchestrated end-to-end redesign of a digital product, applying UX/UI and accessibility standards to deliver a 150% lift in conversions.

Content Designer (UX Writer) at Praetzel

February 1, 2021 - February 1, 2021

Structured and implemented scalable content design systems for over 10 clients, improving product-market fit and user engagement metrics. Crafted user-centric narratives and messaging for 20+ product campaigns, translating complex value propositions into clear, compelling benefits. Leveraged UX Writing and Information Architecture to map intuitive user journeys, ensuring cohesive experiences across 12 digital and physical touchpoints.

Content Designer (UX Writer) at DEZ Brazil

September 1, 2015 - September 1, 2015

Executed 3 data-driven content strategies for key accounts, measurably increasing user engagement and brand discoverability on digital platforms. Led an award-winning branded content project for Massey Ferguson, recognized for an innovative approach to user engagement and storytelling. Architected digital content for 6 clients to enhance brand perception and user interaction.