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I'm Cassandra Diiorio, a creative digital marketer and copywriter focused on brand storytelling, voice, and email campaigns. I design narrative-led campaigns, build tone of voice guidelines, and develop custom HTML segmented emails and community newsletters to engage across web and social, delivering cohesive brand experiences. I translate values into practical tone rules, lead verbal design for web/UX/campaigns, plan email flows, write landing pages and social captions, and manage social channels to nurture campaigns; I collaborate with designers on copy-led visuals and component naming.…I'm Cassandra Diiorio, a creative digital marketer and copywriter focused on brand storytelling, voice, and email campaigns. I design narrative-led campaigns, build tone of voice guidelines, and develop custom HTML segmented emails and community newsletters to engage across web and social, delivering cohesive brand experiences. I translate values into practical tone rules, lead verbal design for web/UX/campaigns, plan email flows, write landing pages and social captions, and manage social channels to nurture campaigns; I collaborate with designers on copy-led visuals and component naming.

Cassandra Diiorio

Copywriter, Digital Marketer, Brand Designer, +2

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I'm Cassandra Diiorio, a creative digital marketer and copywriter focused on brand storytelling, voice, and email campaigns. I design narrative-led campaigns, build tone of voice guidelines, and develop custom HTML segmented emails and community newsletters to engage across web and social, delivering cohesive brand experiences. I translate values into practical tone rules, lead verbal design for web/UX/campaigns, plan email flows, write landing pages and social captions, and manage social channels to nurture campaigns; I collaborate with designers on copy-led visuals and component naming.…I'm Cassandra Diiorio, a creative digital marketer and copywriter focused on brand storytelling, voice, and email campaigns. I design narrative-led campaigns, build tone of voice guidelines, and develop custom HTML segmented emails and community newsletters to engage across web and social, delivering cohesive brand experiences. I translate values into practical tone rules, lead verbal design for web/UX/campaigns, plan email flows, write landing pages and social captions, and manage social channels to nurture campaigns; I collaborate with designers on copy-led visuals and component naming.

Available to hire

I’m Cassandra Diiorio, a creative digital marketer and copywriter focused on brand storytelling, voice, and email campaigns. I design narrative-led campaigns, build tone of voice guidelines, and develop custom HTML segmented emails and community newsletters to engage across web and social, delivering cohesive brand experiences.

I translate values into practical tone rules, lead verbal design for web/UX/campaigns, plan email flows, write landing pages and social captions, and manage social channels to nurture campaigns; I collaborate with designers on copy-led visuals and component naming.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Digital Marketing Associate at IHRIM

January 1, 2023 - November 18, 2025

Write, design, and code branded HTML emails and weekly newsletters for a global HR technology audience of 14,000 using on-brand voice and clean, readable layouts; edit and refine web/landing copy for clarity, rhythm, and brand alignment; partner with designers on copy-led visuals and component naming. Manage social (LinkedIn, Instagram, X, Facebook) via Buffer, writing platform-specific headlines and captions that nurture the campaign story.

Freelance Digital Marketer & Creative Copywriter at Self-Employed (Freelance)

January 1, 2023 - November 18, 2025

Develop brand voice guides and messaging frameworks that translate values into practical, reusable tone rules and copy blocks. Lead verbal design for web/UX/campaigns: naming, headlines, microcopy, and narrative grounded in research. Plan and craft email flows (welcome, nurture, promo, re-engagement): subject lines, preheaders, hierarchy, body, CTAs. Write landing pages and social captions that maintain message consistency across channels.