Senior Social Media Manager & Creative Copywriter at Social Chain Agency

Led end-to-end social media strategy and execution for Zalando's brand ecosystem (Zalando Beauty & Zalando Street). Spearheaded brand voice and community identity through targeted, insight-driven content. Managed daily operations across platforms and guided content creators, editors, and designers. Created comprehensive guidelines for diversity, inclusion and sensitive topics. Coordinated posting, scheduling, and performance analytics while collaborating with creative and e-commerce teams to align with seasonal narratives.

Community Manager & Copywriter at Social Chain Agency

Led end-to-end social media strategy and execution for Zalando's brand ecosystem across Instagram, TikTok, YouTube and Facebook. Shaped brand voice and community identity through targeted, insight-driven content. Managed daily operations across platforms, guided content creators, editors, and designers, and ensured brand consistency and timely delivery. Created comprehensive community guidelines for diversity, inclusion, and sensitive topics. Edited campaign copy, newsletters, and brand journal to maintain a cohesive tone and aesthetic; analyzed performance analytics and collaborated with ecommerce teams to align seasonal narratives. Built trusted relationships with influencers and brand collaborators, enabling authentic voice across campaigns. Cultivated engaged online communities, tracked trends, and refined content strategies to stay relevant. Drove cross-platform content that strengthened brand identity and emotional connection with audiences.

Senior Social Media & Content Creator at Vayner Media

Led social media strategy, content creation, and editorial planning across platforms for clients. Managed daily operations across platforms and coordinated with creative and ecommerce teams to align with seasonal narratives. Built compelling cross-platform content that strengthened brand identity and emotional connection with audiences. Developed brand voice guidelines and a robust content calendar; supervised content creators, editors, and designers; ensured cohesive tone and aesthetic across campaigns; tracked performance metrics and iterated on content to optimize reach and engagement. Cultivated relationships with influencers and brand collaborators to broaden reach and authenticity.

Social Media Manager at Social Chain Agency

Led social media strategy and community-building efforts across campaigns; oversaw content creation, tone of voice, and performance analytics. Drove creative problem-solving by blending fresh ideas with data-led thinking, while staying highly organized with forward-thinking attitude and strong planning skills.