Hi, I’m Liisa. I help clients of all sizes build and evolve scalable brand systems that work in the real world. My work spans brand design, audits, guidelines, messaging, campaigns, social kits, presentations, and collateral—delivering clarity, consistency, and purpose across every touchpoint. I’ve led brand system implementations and guidelines programs at studios like Butchershop Creative and Turner Duckworth, collaborating with brands such as Samsung, Nike, Visa, and McDonalds, and I bring a hands-on, collaborative approach that blends strategy with practical execution.…

Liisa Turan-Walters

PRO

Hi, I’m Liisa. I help clients of all sizes build and evolve scalable brand systems that work in the real world. My work spans brand design, audits, guidelines, messaging, campaigns, social kits, presentations, and collateral—delivering clarity, consistency, and purpose across every touchpoint. I’ve led brand system implementations and guidelines programs at studios like Butchershop Creative and Turner Duckworth, collaborating with brands such as Samsung, Nike, Visa, and McDonalds, and I bring a hands-on, collaborative approach that blends strategy with practical execution.…

Available to hire

Hi, I’m Liisa.
I help clients of all sizes build and evolve scalable brand systems that work in the real world. My work spans brand design, audits, guidelines, messaging, campaigns, social kits, presentations, and collateral—delivering clarity, consistency, and purpose across every touchpoint.

I’ve led brand system implementations and guidelines programs at studios like Butchershop Creative and Turner Duckworth, collaborating with brands such as Samsung, Nike, Visa, and McDonalds, and I bring a hands-on, collaborative approach that blends strategy with practical execution.

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Language

English
Fluent

Work Experience

Brand System Designer at Hello Liisa
May 15, 2023 - Present
I am a creative and team leader who works with clients to create brand systems that balance guidance and inspiration. My process begins by understanding the needs of end-users. By collaborating with various teams (clients, brand and digital designers, strategists, developers), I build solid design systems that successfully extend through all aspects of the brand—digital, social campaigns, print, wearables, presentations, experiential, and more. I provide the components and guidance that allow clients to evolve their brands successfully.
Brand Designer (Freelance) at Hello, Liisa Brand Design
May 1, 2023 - Present
I help clients of all sizes build and evolve scalable brand systems that work in the real world. My work spans brand design, audits, guidelines, messaging, campaigns, social kits, presentations, and collateral—delivering clarity, consistency, and purpose across every touchpoint. Clients include U.N.N.A.M.E.D., Pebble Strategy, Samsung, HoneyBook, Nike, Hippo Insurance, Unmind, Fanstake, and Huddle-up.
Global Design Implementation Director at Butchershop Creative
March 1, 2022 - May 1, 2023
Led development of a proprietary, dynamic guidelines product to bring client brands to life. Oversaw brand guidelines, collateral, and social media systems for clients including TAE Technologies, AppFire, Tebra, Arctic Adventures, OneTrust, and Justpoint.
Brand Implementation Director at Turner Duckworth
July 1, 2012 - March 1, 2022
Led the implementation team in the development of brand and campaign guidelines, digital brand sites, and large libraries of brand collateral. Clients included Samsung, McDonalds, SubWay, UnitedHealthcare, VISA, Tillamook, DSC, The Brotherhood Sister Sol.
Producer / Account Director at Ammunition Group
September 1, 2009 - February 1, 2012
Managed client and vendor relationships, budgets, and schedules for multi-language packaging programs. Led re-brands, brand guidelines, and product launches, delivering print, web, animation, and physical structures for Beats by Dr. Dre, Kohler, Barnes & Noble, Intel, FICO, Skullcandy.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other, Healthcare, Energy & Utilities, Financial Services, Life Sciences, Non-Profit Organization, Real Estate & Construction, Computers & Electronics, Consumer Goods
    paper Brotherhood Sister Sol

    https://www.twine.net/signin

    I had the privilege of working on a new visual identity to commemorate the history and legacy of The Brotherhood Sister Sol (BroSis), a social justice organization located in Harlem. I created brand templates, brand examples along with a guideline and brand library that enabled BroSis to express its voice clearly, boldly, and dynamically. The new system allowed the BroSis team to promptly produce digital and print communications that stayed true to the original design vision.

    paper Samsung

    https://www.twine.net/signin
    Samsung launches a range of products and hosts events yearly, necessitating a new visual identity system every time. As this involves teams in over 70 countries, clear and concise verbal and visual guidance is crucial. As well as establishing launch and event systems three times a year, I have also overseen the implementation of three significant brand refreshes spanning a decade.