Marketing & Engagement Executive at Cradle Nest

Led the development and execution of Cradle Nest's social media, content, and digital marketing strategies, contributing to increased brand visibility and user interaction. Designed and produced creative materials for partners and multi-platform campaigns, and contributed to the Cradle Nest community-focused program. Led branding and visual identity development. Led the creation of an interactive AI-learning game for IMDA, coordinating the creative concept while coding the entire game. Received commendation from IMDA for producing high-quality and creative resources. Drove a 200% increase in Instagram followers for Cradle Nest SG and built relationships with 100 KOLs within the program.