Available to hire
I am a commercial and strategic marketing leader blending corporate growth expertise and entrepreneurial drive. I have a proven track record of scaling brands, accelerating pipeline, and leading high-performing teams.
As founder of Humble Roots, I drive measurable revenue growth for B2B clients through data-led strategies and creative innovation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Head of Performance Marketing / Head of Growth Marketing at Humble Roots
May 1, 2025 - November 18, 2025Partnered with an award-winning B2B agency as a white-label growth partner to scale client accounts and increase marketing ROI. Built messaging frameworks, positioning strategies, and creative direction across multiple B2B verticals. Developed high-growth paid media strategies (LinkedIn, Google, Meta) improving CPL efficiency and accelerating pipeline generation. Managed stakeholder relationships from Head to C-suite level, aligning marketing output with commercial objectives.
Head of Digital Marketing at A Y & J Solicitors
June 1, 2025 - June 1, 2025Senior member of the leadership team accountable for P&L and strategic growth of the marketing function. Delivered 33% MoM pipeline growth and 78% MQL→SQL conversion via webinar-led inbound strategy. Implemented an ABM strategy generating £487K in 3 months via omnichannel campaigns. Rebuilt SEO strategy beyond Google, launching early Generative Engine Optimisation initiatives and new referral programs.
Head of Performance Marketing at Veezu
January 1, 2025 - January 1, 2025Scaled SEM revenue from £120K to £4.4M (3,567% growth) within 12 months through full-funnel attribution and paid search restructuring. Delivered 1,300% ROAS across all performance channels and grew customer base by 323% YoY. Implemented AppsFlyer, GA4 migration, and integrated data-driven campaign tracking. Drove a 167% increase in leads and 73% rise in bookings YoY via UX/CRO-driven website rebrand.
Group Media Director at Ledger Bennett
January 1, 2023 - January 1, 2023Rebuilt and scaled media function across UK & US, managing $50M in paid budgets. Achieved 506% lead growth and 83% reduction in CPL YoY through integrated paid strategy. Introduced multi-channel process across SEM, ABM, content syndication, and paid social. Reduced MQL disqualification rate from 85% to 55% through CRO, UX, and lead scoring improvements. Developed attribution and reporting dashboards improving sales-marketing alignment.
Head of Paid at Denfield
January 1, 2020 - January 1, 2020Led paid media strategy and execution across channels, optimizing campaigns for growth and efficiency while aligning with business objectives.
Senior PPC Manager at Yell Agency
January 1, 2018 - January 1, 2018Managed paid search and PPC initiatives, optimizing performance for client campaigns and contributing to overall digital marketing strategy.
PPC Executive at Bluesky Interactive
January 1, 2017 - January 1, 2017Supported paid media campaigns and optimization efforts, contributing to client ROI improvements and channel performance.
Education
Qualifications
Industry Experience
Software & Internet, Professional Services, Financial Services, Healthcare, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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