I’m an Advertiser specialized in AI-driven creativity and SaaS companies, with experience working alongside major brands like Domino’s Pizza, ISDIN, and Frigo Spain. I bring big‑brand creativity to help small businesses launch campaigns and social content that look like five-figure campaigns… without the five-figure price. My Skillset AI Prompting/ Art Direction/ Image & Video Production/ Model Creation From concept development to art direction and custom model creation, I prompt with intention so your visuals look like they came from a high-budget production. Marketing Strategist Alongside my AI expertise, I’m a Growth-Focused Creative Marketing Strategist in the mobile app and tech space, with 5+ years delivering measurable results across paid social, lifecycle email, and product marketing for B2B, DTC, and ad-tech brands in the U.S. and Europe. My experience across UK, US, and Irish markets has shaped my voice, my precision, and my ability to adapt fast, whether it's developing a content ecosystem, shaping a cross-sell email flow, or pitching a disruptive campaign idea. What I’m looking for now is a team where strategy and creativity coexist, where curiosity is valued, and where I can help build content that actually matter. If that sounds like your department, then I’m excited to talk. :)…

Patricia Naya Weil

PRO

I’m an Advertiser specialized in AI-driven creativity and SaaS companies, with experience working alongside major brands like Domino’s Pizza, ISDIN, and Frigo Spain. I bring big‑brand creativity to help small businesses launch campaigns and social content that look like five-figure campaigns… without the five-figure price. My Skillset AI Prompting/ Art Direction/ Image & Video Production/ Model Creation From concept development to art direction and custom model creation, I prompt with intention so your visuals look like they came from a high-budget production. Marketing Strategist Alongside my AI expertise, I’m a Growth-Focused Creative Marketing Strategist in the mobile app and tech space, with 5+ years delivering measurable results across paid social, lifecycle email, and product marketing for B2B, DTC, and ad-tech brands in the U.S. and Europe. My experience across UK, US, and Irish markets has shaped my voice, my precision, and my ability to adapt fast, whether it's developing a content ecosystem, shaping a cross-sell email flow, or pitching a disruptive campaign idea. What I’m looking for now is a team where strategy and creativity coexist, where curiosity is valued, and where I can help build content that actually matter. If that sounds like your department, then I’m excited to talk. :)…

Available to hire

I’m an Advertiser specialized in AI-driven creativity and SaaS companies, with experience working alongside major brands like Domino’s Pizza, ISDIN, and Frigo Spain.

I bring big‑brand creativity to help small businesses launch campaigns and social content that look like five-figure campaigns… without the five-figure price.

My Skillset

AI Prompting/ Art Direction/ Image & Video Production/ Model Creation

From concept development to art direction and custom model creation, I prompt with intention so your visuals look like they came from a high-budget production.

Marketing Strategist

Alongside my AI expertise, I’m a Growth-Focused Creative Marketing Strategist in the mobile app and tech space, with 5+ years delivering measurable results across paid social, lifecycle email, and product marketing for B2B, DTC, and ad-tech brands in the U.S. and Europe.

My experience across UK, US, and Irish markets has shaped my voice, my precision, and my ability to adapt fast, whether it’s developing a content ecosystem, shaping a cross-sell email flow, or pitching a disruptive campaign idea.

What I’m looking for now is a team where strategy and creativity coexist, where curiosity is valued, and where I can help build content that actually matter. If that sounds like your department, then I’m excited to talk. :)

See more

Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Content Strategist · Remote Ireland at LoyLap
June 17, 2023 - Present
Partnered with Product, Sales, and Partnerships to support onboarding, feature activation, and retention initiatives, contributing to measurable improvements in early-stage activation and downstream LTV over a 6–12 month period. Increased closed-won deals by ~20% over 9 months by translating product usage data and customer outcomes into 10+ sales-ready case studies, adopted across outbound, mid-funnel nurture, and late-stage sales conversations. Launched and scaled a client education hub over 2 quarters, driving ~25% increase in feature adoption among active users and reducing product-related support tickets by ~15% QoQ by addressing top recurring “how-to” and activation blockers. Improved lifecycle email performance within 6 months by introducing behavioral segmentation and systematic A/B testing: Open rates increased from ~12% to ~26% CTR improved from ~2.5% to ~6% Contributed to a ~20% lift in feature activation among engaged cohorts compared to pre-segmentation baselines Reported monthly content and lifecycle KPIs (activation rates, adoption by feature, email engagement, content-assisted pipeline) to Product and Growth leads, directly informing roadmap prioritization and go-to-market experiments.
Creative Strategist (Freelance) Barcelona, Spain at Havas Media
September 30, 2024 - April 30, 2025
Havas Young Professionals Program (Selected after winning Brother Ad School Festival) Selected to join Havas Young Professionals following a first-place win at the Brother Ad School Festival, contributing as a Creative Strategist on real client briefs for global and regional brands over an 8-month engagement. Supported multichannel creative strategy across brand, PR, and performance campaigns for clients including ISDIN, Frigo, and Domino’s Pizza, translating strategic briefs into execution-ready creative concepts aligned with reach, engagement, and brand lift KPIs. Built and tested AI-powered creative workflows (concepting, copy variations, visual ideation) over multiple campaigns, reducing average creative turnaround time from ~3–4 days to ~1–2 days, enabling faster iteration and greater strategic focus. Led creative strategy development for a national Frigo ice cream campaign, which went viral during the campaign window (Q1 2025): Achieved 1M+ organic and paid social impressions within the first 3 weeks Generated 12+ mentions across Spanish digital media outlets and marketing/entertainment portals Drove above-benchmark engagement rates (+40–50% vs typical branded content) on Instagram and TikTok Contributed to a measurable spike in branded search interest during the campaign period, supporting top-of-funnel awareness for Spain’s leading ice cream brand Translated client briefs into actionable creative strategies, contributing to increases in reach and engagement over baseline benchmarks across campaigns, with performance reviewed on a per-campaign and post-launch basis alongside senior strategists.
Product Marketing ASSOCIATE Barcelona, Spain at Appodeal
July 31, 2022 - July 31, 2023
Supported EU product marketing initiatives across acquisition, education, and retention, helping translate complex ad-tech and monetization concepts into clear messaging under the guidance of the Product Marketing Manager over a 12-month period. Contributed to ~35% YoY organic traffic growth (Aug 2022 → Aug 2023) by executing an SEO-driven content plan: Helped increase monthly organic sessions from ~85K to ~115K Wrote and optimized landing pages and educational articles targeting mobile monetization and mediation keywords Assisted in improving lifecycle email performance over 6 months through A/B testing and list hygiene: Open rates increased from ~21% to ~26% CTR improved from ~3.3% to ~3.9% Spam complaint rate reduced by ~20%, supporting better deliverability Supported community and social engagement initiatives, contributing to a ~25% increase in engagement and inbound inquiries over 2 quarters by publishing educational content and moderating developer discussions. Collaborated with Product, Design, and Sales teams to support feature launches, sales enablement assets, and lifecycle campaigns, ensuring messaging consistency across channels.
eCommerce Growth Strategist Remote · U.S.A at Usology
February 2, 2020 - August 3, 2022
Owned creative and messaging execution across paid social and email for multiple DTC brands, supporting the full funnel from acquisition to retention over a 2.5-year period, with performance tracked on a monthly and quarterly basis. Improved Meta (Facebook/Instagram) ad performance within 9 months by implementing compliant creative frameworks and structured testing: Increased CTR from ~0.9% to ~1.2% (+35%) Reduced CPA from ~$42 to ~$31 (-25%) Results sustained across prospecting and retargeting campaigns without increasing spend volatility Increased ad approval rates from ~60–65% to 85%+ within 6 months by introducing policy-safe creative guidelines, messaging checklists, and pre-launch reviews, improving account stability and reducing campaign downtime. Drove a ~30% increase in repeat purchase rate and a ~22% lift in LTV over 12 months through full-funnel lifecycle email execution: Repeat purchase rate improved from ~18% to ~23–24% LTV increased from ~$95 to ~$115 Campaigns included product launches, post-purchase education, replenishment, and retention flows Built scalable creative testing systems over 2 quarters that doubled testing velocity (~2×) while holding production costs flat, enabling faster iteration, reduced ad fatigue, and more consistent revenue contribution from paid social.

Education

Language Exchange Program at Palermo's University - Academy Language Exchange Program (USA)
January 11, 2030 - November 19, 2025

Qualifications

Shortlist in Future Lions by Cannes 2025
February 1, 2026 - February 10, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    paper Suntherapy by ISDIN

    Link: https://www.twine.net/signin

    ISDIN launched Suntherapy in spring to break the seasonal mindset of using sunscreen only in summer, encouraging people to enjoy the outdoors year-round.

    The campaign was the first sunscreen initiative to actively invite people to go outside and enjoy the sun, highlighting its emotional and therapeutic benefits—boosting mood and recharging energy.

    Concept: The sun is therapeutic, make the most of it.

    Idea: Transmedia headlines, adapted to the reader’s location and moment, invited reflection on the benefits of enjoying good weather and reconnecting with outdoor life.

    Execution: Messages delivered via digital channels and outdoor billboards were tailored to context, prompting people to go outside while protecting their skin with ISDIN.

    Impact: The campaign repositioned sunscreen beyond summer, turning sunlight into a daily wellness perk while reinforcing ISDIN’s authority in sun protection.

    paper Think of an Ice Cream by Frigo ( The biggest Ice Cream Campaign in Spain)

    Link: https://www.twine.net/signin

    Frigo launched "Think of an Ice Cream”to open the 2025 summer season and drive sales in a highly competitive Spanish market. The two-phase campaign used nostalgia-driven, minimalist visuals that challenged audiences to recognize iconic ice creams using only colors and shapes, before revealing the brand with the line “It had to be Frigo.”

    Rolled out across Madrid billboards, social media, and influencer activations, the campaign became a collective guessing game that connected generations. It generated millions of views on social media, reinforcing Frigo’s cultural icon status and transforming nostalgia into widespread buzz and relevance.

    paper ISDIN PR Product Launch Strategy

    Link: https://www.twine.net/signin

    ISDIN realized that in today’s competitive skincare and beauty industry, unpaid influencers won’t invest time and creativity unless they see a clear benefit. Most creators prioritize paid partnerships, and the number of collaborations they sign each month leaves little room for unpaid efforts.

    With a limited PR budget, ISDIN reached out to us with one clear challenge:

    Create an unboxing experience so unique and disruptive that even unpaid influencers would feel motivated to film and share it.

    The logic was simple. If the experience was glamorous and impossible to ignore, influencers would want to showcase it to their audience — and to potential future brand partners.

    paper T-Booster by GoldenX in collab with Herger Medicine

    Link: https://www.twine.net/signin

    I led the creative strategy and execution for a U.S.-based DTC testosterone booster brand advertising primarily on Meta (Facebook & Instagram).

    The core challenge was scaling paid ads for a sexual health supplement within extremely strict platform policies where explicit claims, body transformations, sexual imagery, and certain keywords are heavily restricted, while also avoiding creative fatigue in a competitive market.