ISDIN PR Product Launch Strategy

Link: https://www.twine.net/signin

ISDIN realized that in today’s competitive skincare and beauty industry, unpaid influencers won’t invest time and creativity unless they see a clear benefit. Most creators prioritize paid partnerships, and the number of collaborations they sign each month leaves little room for unpaid efforts.

With a limited PR budget, ISDIN reached out to us with one clear challenge:

Create an unboxing experience so unique and disruptive that even unpaid influencers would feel motivated to film and share it.

The logic was simple. If the experience was glamorous and impossible to ignore, influencers would want to showcase it to their audience — and to potential future brand partners.