Think of an Ice Cream by Frigo ( The biggest Ice Cream Campaign in Spain)

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Frigo launched "Think of an Ice Cream”to open the 2025 summer season and drive sales in a highly competitive Spanish market. The two-phase campaign used nostalgia-driven, minimalist visuals that challenged audiences to recognize iconic ice creams using only colors and shapes, before revealing the brand with the line “It had to be Frigo.”

Rolled out across Madrid billboards, social media, and influencer activations, the campaign became a collective guessing game that connected generations. It generated millions of views on social media, reinforcing Frigo’s cultural icon status and transforming nostalgia into widespread buzz and relevance.