Suntherapy by ISDIN

Link: https://www.twine.net/signin

ISDIN launched Suntherapy in spring to break the seasonal mindset of using sunscreen only in summer, encouraging people to enjoy the outdoors year-round.

The campaign was the first sunscreen initiative to actively invite people to go outside and enjoy the sun, highlighting its emotional and therapeutic benefits—boosting mood and recharging energy.

Concept: The sun is therapeutic, make the most of it.

Idea: Transmedia headlines, adapted to the reader’s location and moment, invited reflection on the benefits of enjoying good weather and reconnecting with outdoor life.

Execution: Messages delivered via digital channels and outdoor billboards were tailored to context, prompting people to go outside while protecting their skin with ISDIN.

Impact: The campaign repositioned sunscreen beyond summer, turning sunlight into a daily wellness perk while reinforcing ISDIN’s authority in sun protection.