Conducted a full brand and digital audit to identify visibility gaps and engagement barriers. Developed a refreshed content strategy aligned with Instagram’s current algorithm priorities. Supervised and batch-created over 10 lifestyle and product-based videos for ad campaigns and organic growth. Advised on visual identity refresh and grid layout to improve brand consistency.

Brands & Communications Associate at Connect Marketing Services

July 1, 2025 - July 1, 2025

Created content and Reels that boosted Instagram visibility through trend-driven strategy. Relaunched The CURIOCITY Podcast with a multi-platform repurposing plan, enhancing the brand voice through blog content.

PR Specialist at Everybody Meet Inc.

January 1, 2025 - January 1, 2025

Led PR strategy and press outreach for a product launch, ensuring consistent brand messaging across all platforms.

Launch Strategist at Dream Academy

January 1, 2025 - January 1, 2025

Built cross-platform content calendars and email sequences for program launches, increasing participation by 25% through coordinated marketing efforts.

Business Strategy Associate at Data Fellows

December 1, 2024 - December 1, 2024

Supported the founder in business analysis and strategic planning, identifying growth opportunities.

Project Assistant at Mahogany Craft

February 1, 2025 - February 1, 2025

Managed project timelines, vendor communication, and client presentations, ensuring the successful delivery of several design projects.

Publicity Coordinator at The Fire Nation

January 1, 2023 - November 19, 2025

Designed and executed event publicity campaigns while strengthening the ministry’s online visibility through strategic content planning.

Brand & Content Strategist at Party Express

October 1, 2025 - November 20, 2025

Publicity Coordinator at The Fire Nation

January 1, 2023 - November 20, 2025

Designed and executed event publicity campaigns. Strengthened the ministry’s online visibility through strategic content planning.

Brand & Communications Associate at Connect Marketing Services

February 1, 2025 - July 31, 2025

Supported product launch campaigns through integrated PR and social media messaging. Coordinated content approvals across brand, PR, and digital channels to maintain consistent brand voice. Monitored social sentiment and audience feedback during launch periods to guide messaging adjustments. Tracked referral traffic and social engagement using GA4 and social listening tools. Assisted in post-campaign performance reporting and optimization planning.

Brand and Content Strategist at Party Express NG

October 1, 2025 - December 31, 2025

Created and published short-form social content aligned with seasonal promotions and product launches, increasing engagement by 28% and DM inquiries by 35%. Captured real-time, in-store and behind-the-scenes content to support promotional campaigns and product visibility. Managed daily community engagement, including comment moderation and customer inquiries via DMs. Supported paid social campaigns by preparing creative assets, reviewing performance metrics, and optimizing content formats in Meta Ads Manager. Collaborated with operations and sales teams to ensure promotions reflected in-store availability and customer experience. Tracked performance metrics and prepared post-campaign reports using Instagram Insights, GA4, and Meta Ads Manager.