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I’m Xade Lim, a multidisciplinary graphic designer and illustrator with a passion for branding, visual storytelling, and crafting cohesive identities across print and digital media. I enjoy leading creative teams, designing brand systems, and delivering promotable visuals that connect with audiences. My work spans marketing campaigns, children's literature illustration, and sustainability advocacy through design. I’m driven by collaborating with institutions to align design direction with mission and values, while exploring new tools and styles to keep ideas fresh.…I’m Xade Lim, a multidisciplinary graphic designer and illustrator with a passion for branding, visual storytelling, and crafting cohesive identities across print and digital media. I enjoy leading creative teams, designing brand systems, and delivering promotable visuals that connect with audiences. My work spans marketing campaigns, children's literature illustration, and sustainability advocacy through design. I’m driven by collaborating with institutions to align design direction with mission and values, while exploring new tools and styles to keep ideas fresh.

Xade Lim

Graphic Designer, Illustrator, Brand Designer, +2

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I’m Xade Lim, a multidisciplinary graphic designer and illustrator with a passion for branding, visual storytelling, and crafting cohesive identities across print and digital media. I enjoy leading creative teams, designing brand systems, and delivering promotable visuals that connect with audiences. My work spans marketing campaigns, children's literature illustration, and sustainability advocacy through design. I’m driven by collaborating with institutions to align design direction with mission and values, while exploring new tools and styles to keep ideas fresh.…I’m Xade Lim, a multidisciplinary graphic designer and illustrator with a passion for branding, visual storytelling, and crafting cohesive identities across print and digital media. I enjoy leading creative teams, designing brand systems, and delivering promotable visuals that connect with audiences. My work spans marketing campaigns, children's literature illustration, and sustainability advocacy through design. I’m driven by collaborating with institutions to align design direction with mission and values, while exploring new tools and styles to keep ideas fresh.

Available to hire

I’m Xade Lim, a multidisciplinary graphic designer and illustrator with a passion for branding, visual storytelling, and crafting cohesive identities across print and digital media. I enjoy leading creative teams, designing brand systems, and delivering promotable visuals that connect with audiences.

My work spans marketing campaigns, children’s literature illustration, and sustainability advocacy through design. I’m driven by collaborating with institutions to align design direction with mission and values, while exploring new tools and styles to keep ideas fresh.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Head and Graphic Designer at Print and Press Workshop, University of San Carlos – Talamban Campus

April 30, 2025 - April 30, 2025

Led a marketing team of three for the Print and Press Workshop at USC – Talamban Campus. Conceptualized and designed the workshop’s brand identity, including promotional graphics and social media videos. Strengthened audience engagement through creative marketing strategies, resulting in 35 participants—exceeding the initial target of 20.

Graphic Designer at Iris Bakery

August 1, 2025 - November 19, 2025

Designed the complete brand identity (logo, logo pattern, and brand guidelines). Developed visual identity materials and marketing collaterals to establish a cohesive and recognizable brand presence.

Illustrator at Independent / Self-initiated

December 31, 2024 - December 31, 2024

Wrote and illustrated four children’s storybooks addressing the realities of Filipino childhood and toxic cultural norms. Developed original character designs and illustrated two inspirational zines that empower readers to navigate and overcome societal toxicity.

Graphic Designer at Move Through Change Advocacy Campaign

May 31, 2024 - May 31, 2024

Collaborated with three graphic artists to develop an advocacy campaign promoting environmental sustainability through a points-based system that converts collected trash into commute fare credits. Designed the UI/UX for the MTC mobile application and created social media posters to support marketing and public engagement.

Graphic Designer at San Carlos School of Cebu (Formerly USC Basic Education Department)

July 31, 2024 - July 31, 2024

Collaborated with a team of three graphic designers to develop a cohesive new brand identity for San Carlos School of Cebu. Conducted in-depth interviews with institutional heads to ensure alignment between the design direction and the school’s mission and values. The Creative Team’s logo design was selected by the institution, granting us the opportunity to execute the full rebranding. Designed the visual identity materials and marketing collaterals that strengthened the school’s refreshed brand presence.

Graphic Design and Illustrator Intern at Drawingboard Design & Print

July 31, 2024 - July 31, 2024

Designed graphics for social media, packaging, merchandise, and marketing materials. Created illustrated souvenir designs, including magnets and postcards.