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I am a marketing leader with a hands-on approach to growing communities and driving performance in AI startups, fintech, and gaming. I blend creative storytelling with data-driven optimization to scale campaigns, manage influencer networks, and build scalable go-to-market programs. My experience spans remote and international teams, from pre-launch initiatives to multi-market campaigns. I thrive on turning ideas into engaging content, forging strong partner relationships, and delivering measurable results.…I am a marketing leader with a hands-on approach to growing communities and driving performance in AI startups, fintech, and gaming. I blend creative storytelling with data-driven optimization to scale campaigns, manage influencer networks, and build scalable go-to-market programs. My experience spans remote and international teams, from pre-launch initiatives to multi-market campaigns. I thrive on turning ideas into engaging content, forging strong partner relationships, and delivering measurable results.

Oleksandr Shybalov

Content Creator, Influencer Marketing Manager, Affiliate Marketer, +2

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I am a marketing leader with a hands-on approach to growing communities and driving performance in AI startups, fintech, and gaming. I blend creative storytelling with data-driven optimization to scale campaigns, manage influencer networks, and build scalable go-to-market programs. My experience spans remote and international teams, from pre-launch initiatives to multi-market campaigns. I thrive on turning ideas into engaging content, forging strong partner relationships, and delivering measurable results.…I am a marketing leader with a hands-on approach to growing communities and driving performance in AI startups, fintech, and gaming. I blend creative storytelling with data-driven optimization to scale campaigns, manage influencer networks, and build scalable go-to-market programs. My experience spans remote and international teams, from pre-launch initiatives to multi-market campaigns. I thrive on turning ideas into engaging content, forging strong partner relationships, and delivering measurable results.

Available to hire

I am a marketing leader with a hands-on approach to growing communities and driving performance in AI startups, fintech, and gaming. I blend creative storytelling with data-driven optimization to scale campaigns, manage influencer networks, and build scalable go-to-market programs.

My experience spans remote and international teams, from pre-launch initiatives to multi-market campaigns. I thrive on turning ideas into engaging content, forging strong partner relationships, and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Russian

Advanced

Ukrainian

Advanced

English

Advanced

Work Experience

Chief Marketing Officer at EchoRise

November 1, 2025 - November 1, 2025

Led pre-launch marketing for an AI mental health startup, scaling the waitlist to 1,000+ users with a $3 cost per lead. Built social-first campaigns on TikTok and Instagram, managed influencer outreach, and established content frameworks to ensure high-quality execution and timely delivery. Implemented project workflows and reporting to optimize campaigns and content production across multiple creators.

Head of Affiliate & Influencer Marketing at FXCI

June 1, 2025 - June 1, 2025

Scaled global referral FTDs by 2x in Q1 2025 by launching a creator program and overseeing 100+ micro and macro-influencers. Designed a scalable influencer workflow with a multi-level commission model and CRM integration. Enhanced content performance through geo and competitor analysis and robust UTMs and reporting to stakeholders.

Affiliate Manager at PabloPartners

May 1, 2024 - May 1, 2024

Improved partner ROI by 35% by analyzing traffic quality, negotiating payout terms, and sourcing high-quality lead-gen traffic under CPL/CPA hybrid models. Streamlined campaign management and reporting processes, and scaled top-performing affiliate sources by 40% through targeted outreach and ongoing engagement.

Match Manager at Starladder (Esports)

December 1, 2022 - December 1, 2022

Delivered end-to-end esports tournaments involving 20+ teams; established workflows, live stats tracking, and technical support for broadcasters in a fast-paced live environment. Improved delivery efficiency by 30% and managed multiple live event schedules to ensure timely participation and content delivery, with live stats accuracy for broadcasts reaching 100,000+ audience.