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I am a senior digital marketing professional with decades of experience leading strategy and delivery for diverse organizations. I have been acknowledged and awarded by senior management for consistently delivering superior quality service across my career. I am seeking challenging assignments with a reputed organization to utilize my acquired skills to drive organizational growth, leveraging AI-driven marketing, analytics, SEO/SEM, and cross-functional collaboration.…I am a senior digital marketing professional with decades of experience leading strategy and delivery for diverse organizations. I have been acknowledged and awarded by senior management for consistently delivering superior quality service across my career. I am seeking challenging assignments with a reputed organization to utilize my acquired skills to drive organizational growth, leveraging AI-driven marketing, analytics, SEO/SEM, and cross-functional collaboration.

Niraj Kumar Singh

Digital Marketer, Growth Marketer, Marketing Strategist, +7

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I am a senior digital marketing professional with decades of experience leading strategy and delivery for diverse organizations. I have been acknowledged and awarded by senior management for consistently delivering superior quality service across my career. I am seeking challenging assignments with a reputed organization to utilize my acquired skills to drive organizational growth, leveraging AI-driven marketing, analytics, SEO/SEM, and cross-functional collaboration.…I am a senior digital marketing professional with decades of experience leading strategy and delivery for diverse organizations. I have been acknowledged and awarded by senior management for consistently delivering superior quality service across my career. I am seeking challenging assignments with a reputed organization to utilize my acquired skills to drive organizational growth, leveraging AI-driven marketing, analytics, SEO/SEM, and cross-functional collaboration.

Available to hire

I am a senior digital marketing professional with decades of experience leading strategy and delivery for diverse organizations. I have been acknowledged and awarded by senior management for consistently delivering superior quality service across my career.
I am seeking challenging assignments with a reputed organization to utilize my acquired skills to drive organizational growth, leveraging AI-driven marketing, analytics, SEO/SEM, and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Panjabi, Punjabi

Advanced

Bengali

Advanced

Work Experience

SEO Product Owner (Growth Marketing) at Move Travel Sdn. Bhd. (Formerly AirAsia Move)

February 1, 2023 - November 19, 2025

Lead SEO, SEM, and Growth Marketing initiatives for Move Travel across APAC. Drove revenue growth with a 4M+ USD monthly flight revenue target achievement and built a regional Growth Marketing framework for hotel and ride segments. Executed regional SEO/SEM plans, AI-assisted content generation, and rigorous A/B testing to boost user acquisition, engagement, and ROI. Collaborated with regional marketing, product, and sales teams to align strategies and ensure measurable outcomes.

Data Engineering Lead (Digital Marketing and Web Analytics) at Hays Business Solutions Pvt. Ltd, Noida, India

February 1, 2023 - February 1, 2023

Led data engineering and analytics for digital marketing and web analytics across UK&I, Americas, EM EA, and APAC. Defined and implemented SEO/SEM frameworks, built next-gen data infrastructure, and integrated analytics platforms (e.g., GA360, Adobe Analytics). Created dashboards and governance to drive regional marketing decisions, optimize paid search campaigns, and align delivery with marketing and commercial units.

Lead E-Marketing and Metrics (Digital Marketing and Web Analytics) at iYogi Technical Services Pvt. Ltd, Gurgaon, India

December 1, 2013 - December 1, 2013

Led e-marketing and metrics initiatives, delivering monthly updates to senior management with data-driven insights. Implemented Adobe SiteCatalyst data capture, built executive dashboards, and coordinated with marketing, product, and development teams to improve measurement governance and online performance.

Internet Marketing Manager (Digital Marketing and Web Analytics) at Game Theory Ltd, Port Louis, Mauritius

July 1, 2010 - July 1, 2010

Managed online marketing campaigns for the Africa/Middle East & Asia regions, formulated SEO/SEM strategies, and enhanced organic visibility. Implemented analytics, performance reporting, and conversion tracking; collaborated with sales to drive lead generation and customer engagement, delivering tangible growth in online performance.

Assistant Manager SEO at Binary Semantics Ltd, Gurgaon, India

February 1, 2008 - February 1, 2008

Defined and executed SEO strategies, built KPI dashboards, and established analytics-driven processes to optimize marketing spend. Led on-page optimization, backlink initiatives, and cross-functional collaboration with marketing and development teams.

Software Programmer at Genesis Micro-Link Pvt. Ltd, New Delhi, India

February 1, 2005 - February 1, 2005

Early career role focusing on software development and programming foundations, contributing to web-related projects and building technical expertise.

Web Marketing Executive at Methods Ex Computer Technology Ltd, New Delhi, India

August 1, 2003 - August 1, 2003

Launched web marketing initiatives and basic SEO/online campaigns, set up tracking and analytics, and contributed to online presence and campaign optimization.

Data Engineering Lead (Digital Marketing and Web Analytics) at Hays Business Solutions Pvt. Ltd.

December 1, 2014 - February 1, 2023

Led Analytics COE and Google Analytics 360 implementation across regions; defined digital marketing & optimization strategy for Hays’ global websites; increased YoY KPI by 12% and organic conversions by 15%. Built end-to-end SEO & SEM frameworks, managed campaigns on key platforms to improve ROI, acquisition, and retention. Coordinated with regional marketing heads to implement SEO & SEM, campaign design, measurement, and evaluation. Oversaw SEM/SEO tooling (Screaming Frog, Google Analytics, Webmaster Tools) and reporting.

Web Analytics Lead (Digital Marketing and Web Analytics) at iYogi Technical Services Pvt. Ltd

December 1, 2013 - December 1, 2014

Implemented Adobe Analytics; defined KPI metrics for marketing effectiveness; built dashboards to measure conversions and marketing performance. Set up data capture across enterprise web properties, collaborated with marketing, development and executives to enable enterprise web analytics; led eMarketing and eBusiness operations for Americas, EMEA, Asia; created dashboards for senior management across Asia; built data architecture and reporting to support decision-making.

Internet Marketing Manager (Digital Marketing and Web Analytics) at Game Theory Ltd

February 1, 2008 - July 1, 2010

Led online marketing and analytics; grew organic search performance; built SEO architecture to maximize search visibility and user experience; set up SiteCatalyst tracking; delivered web analytics reports and recommendations.

Assistant Manager SEO at Binary Semantics Ltd

May 1, 2005 - February 1, 2008

Led SEO initiatives; defined project scopes; built site optimization strategies; coordinated with marketing and development teams to drive traffic and conversions.

Software Programmer at Genesis Micro-Link Pvt. Ltd

April 1, 2004 - February 1, 2005

Programmed and contributed to web projects; supported SEO and marketing-related initiatives.