Available to hire
I’m Scott Wolfe, a Creative Director with 15+ years leading product, brand and marketing design for Fortune 500s, startups and agencies. I turn creative vision into measurable results by scaling digital platforms, shaping apps, and leading campaigns that drive ROI and business growth.
I specialize in AI-powered product design, multi-channel storytelling, and building high-performing creative teams.
Skills
Experience Level
Expert
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Language
English
Fluent
Work Experience
Creative Director at Innit
September 1, 2025 - September 1, 2025Directed UI/UX for Roche’s Phil app, driving growth to 400K+ users, category-leading retention and 10M+ annual recipe views. Defined the creative vision for the AI-powered Innit Food Intelligence Platform, delivering industry-leading personalization and expert validation for retail, healthcare and food sectors. Designed Nestlé’s first shoppable recipe experience with Walmart and Instacart integration, delivering 3x ROI in sales. Created integrations with Intermarché across 40K+ SKUs with nutritional scoring technology. Partnered with C-suite on fundraising, M&A and strategy, influencing corporate growth. Secured partnerships with Walmart, Nestlé, PepsiCo and H-E-B through high-impact creative assets.
Creative Director / Designer / Strategist at Independent
December 1, 2021 - December 1, 2021Led end-to-end product design and brand initiatives for auto, CPG, tech and e-commerce clients; delivered full product and marketing design for RepairSmith (Mercedes-Benz backed), including web experience, onboarding and e-commerce flows; built the complete brand identity and design system for Choosi, a healthy school lunches brand.
Creative Director at REX
June 1, 2019 - June 1, 2019Led product design across the web platform, mobile app, client dashboard and internal CMS, building scalable design systems for consistency, usability and rapid development. Directed integrated campaigns across digital, TV and OOH that drove 4:1 to 6:1 ROAS and rapid market growth. Produced national campaigns with celebrity endorsers, generating media coverage and brand authority. Created an AI-driven sales tool reimagining the home-buying experience; featured in national press and TV. Designed investor materials supporting $60M+ fundraising and expansion into 12 markets. Collaborated cross-functionally to unify product and brand messaging, optimizing ROI.
Creative Director at Bound
April 1, 2016 - April 1, 2016Directed digital projects blending VR, 3D, video and interactive content into immersive brand experiences that elevated engagement and sales.
Senior Creative at M-GO - Technicolor & Dreamworks
July 1, 2014 - July 1, 2014Scaled subscriber base from 600K to 2M through lifecycle marketing, user flows and conversion-focused design. Led a corporate identity refresh across iOS, Android, Roku and web; designed consumer-facing UI and onboarding experiences that improved trial conversion and retention. Partnered with Illumination Entertainment, Paramount and The Honest Company on design and marketing initiatives that expanded audience reach and reinforced brand alignment.
Education
Qualifications
Industry Experience
Healthcare, Retail
Skills
Experience Level
Expert
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