Available to hire
I’m Agnes Wolanska, a dynamic and results-driven marketing leader with over 20 years of international experience in B2B and B2C (digital) marketing, communications, market research, go-to-market strategies, campaign execution and customer experience across Australia, the UK, Austria and Germany. I’m fluent in English, Polish and German and enjoy translating data into growth-friendly marketing programs.\n\nMy core strengths include strategy and leadership in marketing, brand and PR with performance tracking and budget oversight; B2C and B2B data-driven market research, market and competitive intelligence; marketing insights and customer-centric operational excellence; sales enablement and stakeholder engagement; and education management, including lecturing in marketing and research.
Experience Level
Language
English
Fluent
Polish
Fluent
German
Fluent
Work Experience
Senior Digital Marketing & Sales Manager at Caterpillar
January 1, 2022 - November 19, 2025Lead of communication strategies & global marketing projects with dealers in EMEA. Strategic direction and support to the sales team through marketing plans & presentations, and creation of demand generation initiatives to ensure sales enablement. Design of the marketing strategy and execution—from optimizing the full marketing funnel to creating impactful, conversion-driven marketing assets.
EMEA Senior Marketing Manager at Amazon (Sizmek)
December 1, 2021 - December 1, 2021Development and execution of the global brand/product and marketing plans & strategies; development of value propositions, segment positioning and compelling messaging/content; lead of SEO, PPC, and paid media campaigns; product messaging; design of KPIs and success metrics, tracking progress to ensure objectives are met and opportunities are maximized.
Senior Marketing Strategy Manager at Market Share & JDA
November 1, 2018 - November 1, 2018Creation and adaptation of content for multi-channel campaigns (newsletters, digital ads, case studies, editorials, trainings and webinars); transformation of data insights into actionable strategies by monitoring market trends, customer feedback and competitive activities; creation of value propositions tailored to specific customer segments; team leader – up to 3 people.
Freelancer Marketing and Research Advisor at Various B2B & B2C companies & research agencies
February 1, 2016 - February 1, 2016Online brand and product campaigns using data-driven approach; trade and channel marketing; B2C and B2B market research & marketing projects in Austria, Germany and Switzerland; lead of marketing (incl. digital) fundraising campaigns & analysis, brand building and awareness.
International Marketing & PR Manager at University of Applied Sciences
April 1, 2014 - April 1, 2014Creation of value propositions tailored to specific customer segments and audiences; planning and execution of brand, marketing & communication activities; design of marketing budget & KPIs.
Senior Marketing Research Director (contracts) at Mindshare, United Nations Industrial, Research International, Mott Macdonald, Millward Brown
January 1, 2011 - January 1, 2011Lead of strategic research and marketing projects for B2B & B2C clients (e.g., Procter & Gamble, Kellogg’s, T-Mobile, HSBC, Vodafone, British Airways); development and management of project schedules; formulation of analysis plans and outcome presentations; leverage of market intelligence, customer insights, industry trends and competitor activities to drive strategies; new business development and proposals.
Marketing and Communications Manager at City University
May 1, 2007 - May 1, 2007Lead and supervision of online (social media) and print marketing campaigns with sales activities; followed by results measurement and monitoring; planning and management of marketing budget; creation and publication of all marketing materials; overall brand management and corporate identity; collaboration with design & media agencies.
Research Account Manager at Millward Brown
December 1, 2005 - December 1, 2005Lead of qualitative and quantitative advertising and brand management projects for major clients; online and offline advertising tracking; brand health management; segmentation projects; Asia Pacific marketing and research initiatives.
Market Research Assistant at Henkel & Schwarzkopf
February 1, 2004 - February 1, 2004Full delivery of insightful brand analyses to international marketing teams; new product development research and ad hoc studies; directing research agencies to deliver innovative research.
Marketing Assistant at University of South Australia, Adelaide
November 1, 2002 - November 1, 2002Marketing coordination across business departments; event management (launches, seminars); sponsorship and fundraising management; web design 2.0; national and international recruitment.
Education
Master of Arts in Economics (Major: International Management - International Marketing and Business) at University of Economics, Poznan, Poland
September 1, 1996 - June 1, 2001Postgraduate Diploma – Online Marketing (Major: social media management, digital advertising, SEO/SEM, mobile marketing, affiliate marketing, E-Commerce, website usability, online PR, monetization, gamification) at Advertising Academy, Vienna, Austria
October 1, 2013 - May 1, 2014Qualifications
Industry Experience
Education, Professional Services, Manufacturing, Software & Internet, Media & Entertainment, Retail
Experience Level
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