Available to hire
I am an Ad Operations Specialist with 4+ years of experience setting up, optimizing, and troubleshooting programmatic and social campaigns across multiple platforms. I specialize in trafficking, delivery monitoring, and performance optimization using The Trade Desk, Google Ads, Facebook Ads, and Campaign Manager 360.
I am detail-driven, data-focused, and collaborative, with a proven ability to support cross-functional teams and deliver actionable insights that improve VCR, engagement, and overall campaign success. I enjoy turning data into clear recommendations, conducting QA, and optimizing campaigns to meet client goals and budgets.
Experience Level
Work Experience
Ad Operations Specialist at Tiki
June 1, 2025 - November 19, 2025Traffic, schedule, and launch digital ad campaigns across Tiki’s proprietary ad server and Google Campaign Manager 360, ensuring accurate setup and timely delivery. Implement, QA, and troubleshoot ad tags, resolving discrepancies and ensuring accurate data capture across impressions, clicks, conversions, and viewability. Monitor campaign performance against KPIs (CTR, CPM, CPC, CPA) and pacing, making optimizations to align with client goals and budget constraints. Collaborate cross-functionally with sales, product, marketing, and publisher teams to ensure seamless campaign execution and billing accuracy. Generate and analyze client-facing and internal reports, delivering insights that inform strategy and improve campaign efficiency. Conduct creative and placement quality assurance, capturing screenshots and validating rendering across devices and environments. Utilize third-party measurement tools (IAS, DoubleVerify, Sojern, Adara, etc.) to validate campaign delivery and performance
Senior Paid Media Strategist at Wavelength Strategy
December 31, 2024 - December 31, 2024Led cross-channel paid media strategies across programmatic, paid social, and paid search channels using platforms such as DV360, The Trade Desk, Meta Ads, Snapchat Ads, CM360, and Google Ads to support political awareness goals. Implemented full-funnel optimization tactics using smart bidding, audience segmentation, and A/B creative testing across programmatic and social platforms. Provided weekly reporting and strategic recommendations to stakeholders, highlighting both programmatic and social/search performance insights. Acted as a technical expert in multiple DSPs, resolving platform issues and ensuring brand safety, fraud prevention, and data quality.
Senior Ad Operations Associate at Wavemaker (GroupM Nexus)
August 31, 2024 - August 31, 2024Trafficked campaigns and managed site tagging across CM360 and DV360, ensuring seamless setup and deployment. Oversaw site tagging and tracking pixel implementation to ensure accurate measurement and attribution across channels. Handled 3rd-party ad tags (DCM, DoubleVerify, etc.) and provided ongoing QA for delivery and measurement accuracy. Collaborated cross-functionally with media strategists, client services, and analytics teams to optimize campaign performance and resolve technical challenges. Generated reconciliations and ensured accurate reporting and billing for campaigns across digital platforms.
Trading Operations Analyst at Xandr, A Microsoft Company
May 31, 2023 - May 31, 2023Executed trafficking and optimization of programmatic campaigns across display, video, and native inventory using Xandr Invest. Implemented tracking pixels, monitored pacing and delivery, and conducted creative testing to ensure technical performance alignment with client KPIs. Provided insights and recommendations to media planning teams, supporting optimizations and delivering on performance goals. Executed advanced QA and troubleshooting for programmatic campaigns using Python and SQL. Automated manual workflows to improve operational efficiency.
Data and Content Analyst at Avalara
February 28, 2022 - February 28, 2022Managed structured data for client-facing systems, maintaining quality and accuracy across multiple internal platforms. Streamlined operational workflows to improve data processing, error reduction, and reporting efficiency. Collaborated with internal teams to troubleshoot data discrepancies and optimize reporting processes.
Education
Bachelor of Arts, Applied Mathematics at Rutgers University, Newark, NJ
January 11, 2030 - January 1, 2021Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
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