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I’m a creative professional with a strong mix of design and web development skills. I’ve worked on branding, digital experiences, and websites across different industries, including publishing, advertising, and B2B. I take projects from concept to final execution, blending visuals, strategy, and technical implementation. My focus is always on creating work that looks polished, feels cohesive, and performs well in the real world.…I’m a creative professional with a strong mix of design and web development skills. I’ve worked on branding, digital experiences, and websites across different industries, including publishing, advertising, and B2B. I take projects from concept to final execution, blending visuals, strategy, and technical implementation. My focus is always on creating work that looks polished, feels cohesive, and performs well in the real world.

Sam Nico Dela Cruz

Graphic Designer, Web Designer, Front-End Developer, +2

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I’m a creative professional with a strong mix of design and web development skills. I’ve worked on branding, digital experiences, and websites across different industries, including publishing, advertising, and B2B. I take projects from concept to final execution, blending visuals, strategy, and technical implementation. My focus is always on creating work that looks polished, feels cohesive, and performs well in the real world.…I’m a creative professional with a strong mix of design and web development skills. I’ve worked on branding, digital experiences, and websites across different industries, including publishing, advertising, and B2B. I take projects from concept to final execution, blending visuals, strategy, and technical implementation. My focus is always on creating work that looks polished, feels cohesive, and performs well in the real world.

Available to hire

I’m a creative professional with a strong mix of design and web development skills. I’ve worked on branding, digital experiences, and websites across different industries, including publishing, advertising, and B2B. I take projects from concept to final execution, blending visuals, strategy, and technical implementation. My focus is always on creating work that looks polished, feels cohesive, and performs well in the real world.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Web Designer, Motion Designer, Ecommerce Specialist at VG & VS

December 31, 2022 - December 31, 2022

Designed user interfaces for two websites from scratch, planned page structures to improve conversions, analyzed data to optimize performance, applied SEO strategies to rank in top Google results, optimized load speeds, created pages for A/B testing, managed e-commerce operations including product updates and supplier communications, and produced promotional emails and social media content. Also created motion design videos for YouTube and managed hosting/security.

Web Developer at Security House

October 1, 2024 - November 19, 2025

Designed the Security House website from wireframes to a WordPress-based site with a custom theme, implemented a product customization feature, integrated tiered wholesale pricing and discounts, optimized speed and SEO, and managed domain/DNS/hosting. Used Figma for design mockups and interactive wireframes.

Web and Graphic Designer at Metroland Media Group

December 31, 2023 - December 31, 2023

Designed and maintained multiple client websites, optimized performance and search visibility, communicated with clients for updates and technical support, handled some hosting needs, prepared proposals/quotations for website development or redesign, and provided CMS training to clients and team members. Created print and digital assets for clients.

Website & Brand Designer, Founder at nicodelacruz.ca

December 31, 2024 - December 31, 2024

Managed two websites (Republic Wakepark and CWC), produced creative content for social media and branding, rebuilt websites from scratch using HTML/CSS/JavaScript, migrated static sites to WordPress CMS, managed email newsletters via Infusionsoft, and conducted product photography.

Graphic and Web Designer at Republic Wakepark

December 31, 2014 - December 31, 2014

Created apparel and licensed products, designed magazines/catalogs for print and online, and handled product photography with color accuracy for prints. Collaborated with licensees and production teams from concept to cost-efficient production.

Graphic Artist at Dakki

December 31, 2011 - December 31, 2011

Redesigned the website, collaborated with writers on post imagery, produced daily social media posts and After Effects videos, and coordinated with marketing on website optimization and photoshoots.

Graphic and Web Designer at iRemit

December 31, 2013 - December 31, 2013

Designed two websites including an educational platform with a teacher/kid dashboard, crafted UI for the educational product, created marketing collaterals, illustrated game assets, and produced social media posts and motion design for campaigns.

Senior Designer, UI and Game Designer at Wingaru

December 31, 2016 - December 31, 2016

Led UI and game asset design, produced 2D/3D visuals, animation for educational platform, and contributed to branding and asset production for products.