Shameela Aflar
A driven and creative marketing professional with a strong academic foundation in business and digital marketing.
About
A driven and creative marketing professional with a strong academic foundation in business and digital marketing. I hold a Higher National Diploma in Business Management and a Bachelor’s Degree in Global Business Management, specializing in Marketing and Digital Marketing. Beginning my academic journey in Biology, I developed a disciplined and analytical mindset, which I now bring into marketing, blending structured thinking with creativity to deliver impactful, results-oriented outcomes.
I have hands-on experience across digital marketing, content creation, and strategic planning, building brand presence, and driving engagement through targeted communication. I am experienced in using Meta Business Suite to plan, execute, and optimize campaigns, with a strong focus on paid advertising, lead generation, and driving measurable sales outcomes. I am currently investing in graphic design skills to complement my marketing expertise. My journey has enabled me to grow from execution to strategy, equipping me with the ability to align creative direction with performance goals and business objectives. I am an energetic, responsible, and goal-oriented individual who is passionate about continuous learning and growth. I thrive in dynamic environments where I can contribute ideas, create meaningful content, and help brands connect authentically with their audiences while delivering real business results.
- 3 years' experience
- Joined November 2025
Languages
- EnglishFluent
- Sinhala, SinhaleseAdvanced
- TamilIntermediate
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Consumer Goods
- Other
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Work experience
Managed end-to-end marketing and digital presence for three key brands across F&B, FMCG, and corporate sectors. Developed content aligned with brand messaging and marketing objectives, led client communications, and produced monthly KPI reports with growth strategies. Orchestrated offline marketing materials and coordinated photo shoots and creative assets across digital platforms.
Managed content creation and campaigns for multiple brands, including Heave nly and a luxury jewelry brand. Planned and executed content calendars in Excel and Canva, optimized campaigns via Meta Business Suite, and tracked KPIs to boost engagement and reach. Responsibilities included campaign planning, photo shoots, and asset management, with monthly reporting and data-driven recommendations.
Conducted market research and data analysis to inform marketing strategies, contributing to increased brand reach and sales. Developed campaigns and content plans, aligned with brand objectives, and collaborated with cross-functional teams to execute promotional activities.
Education
Certifications and awards· 8
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