I’m a global CMO-level marketing leader with 20+ years in B2B tech, SaaS, and enterprise solutions. I excel at scaling go-to-market, ABM, AEO/SEO, and demand generation across multiple regions including UK, USA, Israel, Germany, Hong Kong, and South Africa. I align marketing with sales, product, and revenue goals, and I’ve built and mentored high-performing teams while delivering predictable pipeline growth. I’ve led brand transformations, built scalable marketing operations, and served as a trusted advisor to CEOs and founders. My experience spans enterprise SaaS, retail, and nonprofit campaigns, with a track record of driving revenue, growth campaigns, and measurable funding and impact across geographies.

Siro Naidoo

I’m a global CMO-level marketing leader with 20+ years in B2B tech, SaaS, and enterprise solutions. I excel at scaling go-to-market, ABM, AEO/SEO, and demand generation across multiple regions including UK, USA, Israel, Germany, Hong Kong, and South Africa. I align marketing with sales, product, and revenue goals, and I’ve built and mentored high-performing teams while delivering predictable pipeline growth. I’ve led brand transformations, built scalable marketing operations, and served as a trusted advisor to CEOs and founders. My experience spans enterprise SaaS, retail, and nonprofit campaigns, with a track record of driving revenue, growth campaigns, and measurable funding and impact across geographies.

Available to hire

I’m a global CMO-level marketing leader with 20+ years in B2B tech, SaaS, and enterprise solutions. I excel at scaling go-to-market, ABM, AEO/SEO, and demand generation across multiple regions including UK, USA, Israel, Germany, Hong Kong, and South Africa. I align marketing with sales, product, and revenue goals, and I’ve built and mentored high-performing teams while delivering predictable pipeline growth.

I’ve led brand transformations, built scalable marketing operations, and served as a trusted advisor to CEOs and founders. My experience spans enterprise SaaS, retail, and nonprofit campaigns, with a track record of driving revenue, growth campaigns, and measurable funding and impact across geographies.

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Experience Level

Expert
Expert
Expert
Expert

Language

English
Advanced

Work Experience

Director & Fractional CMO at Inspired Marketing Israel / Global
March 1, 2021 - November 20, 2025
Boutique B2B digital growth agency; Own GTM, demand gen, SEO/AEO, content, and analytics across key accounts. Act as fractional CMO for enterprise SaaS brands (Cloudinary, floLIVE, Nimbleway, Clarifresh, Oktopost). Built integrated growth playbooks (PPC, LinkedIn ABM, AEO/SEO, content clusters). Designed knowledge-graph SEO and AEO frameworks improving AI search inclusion by 40%+. Scaled cross-functional teams and SOPs for delivery quality and client retention.
Founder & Consultant at Jupiter Journey Global
December 1, 2024 - December 1, 2024
Marketing consultancy and executive coaching. Delivered brand development, digital strategy, and coaching for executives and future leaders. Built marketing playbooks and trained interns/managers across multiple industries.
Senior Marketing Manager & Digital Strategist at Struto UK
April 1, 2021 - April 1, 2021
HubSpot Diamond Partner agency. Led strategy for 7–10 enterprise accounts spanning SaaS, cyber, fintech, and healthcare. Designed ABM programs, inbound funnels, and lead-to-revenue automation. Managed team of 7; executive leadership team member (EOS L10). Drove ARR-focused inbound programs with measurable pipeline acceleration.
Business Development & Social Selling Manager at Network Sunday London
May 1, 2016 - May 1, 2016
Produced 10–20 C-level qualified opportunities/month per client. Scaled key account revenue by 400% in 3 months through LinkedIn-based ABM.
Marketing & Fundraising Manager at Cape Town Child Welfare Cape Town
April 1, 2014 - April 1, 2014
Modernized brand, campaigns, and donor strategy. Grew donations by 300% in 7 months.
Brand & Marketing Manager (ExCo) at Chaos Computers Cape Town
June 1, 2013 - June 1, 2013
Built in-house marketing function for multi-store IT retailer. Delivered full rebrand, partner co-marketing, and national awareness campaigns.

Education

Postgraduate: Executive Coaching at SACAP
January 11, 2030 - January 1, 2019
BA Degree (Hons, Postgrad): Brand Leadership at Vega School
January 11, 2030 - January 1, 2008
BA Degree (Undergrad): Communications & Psychology at UNISA & Varsity College
January 11, 2030 - November 20, 2025

Qualifications

HubSpot Advanced CMS
January 11, 2030 - November 20, 2025
Sales Enablement
January 11, 2030 - November 20, 2025
Inbound
January 11, 2030 - November 20, 2025
SEO Certifications
January 11, 2030 - November 20, 2025

Industry Experience

Software & Internet, Professional Services, Non-Profit Organization, Media & Entertainment