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I am a global CMO-level marketing leader with 20+ years in B2B tech, SaaS, and enterprise solutions. I excel at scaling go-to-market strategies, ABM, AEO/SEO, and demand generation across multiple regions. I specialize in aligning marketing with sales, product, and revenue goals, building high-performing teams, and delivering predictable pipeline growth. I serve as a trusted advisor to CEOs and founders, turning ambitious visions into measurable brand impact across SaaS, retail, and non-profit sectors.…I am a global CMO-level marketing leader with 20+ years in B2B tech, SaaS, and enterprise solutions. I excel at scaling go-to-market strategies, ABM, AEO/SEO, and demand generation across multiple regions. I specialize in aligning marketing with sales, product, and revenue goals, building high-performing teams, and delivering predictable pipeline growth. I serve as a trusted advisor to CEOs and founders, turning ambitious visions into measurable brand impact across SaaS, retail, and non-profit sectors.

Siro Naidoo

Fractional CMO, Marketing Strategist, Growth Marketer, +3

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I am a global CMO-level marketing leader with 20+ years in B2B tech, SaaS, and enterprise solutions. I excel at scaling go-to-market strategies, ABM, AEO/SEO, and demand generation across multiple regions. I specialize in aligning marketing with sales, product, and revenue goals, building high-performing teams, and delivering predictable pipeline growth. I serve as a trusted advisor to CEOs and founders, turning ambitious visions into measurable brand impact across SaaS, retail, and non-profit sectors.…I am a global CMO-level marketing leader with 20+ years in B2B tech, SaaS, and enterprise solutions. I excel at scaling go-to-market strategies, ABM, AEO/SEO, and demand generation across multiple regions. I specialize in aligning marketing with sales, product, and revenue goals, building high-performing teams, and delivering predictable pipeline growth. I serve as a trusted advisor to CEOs and founders, turning ambitious visions into measurable brand impact across SaaS, retail, and non-profit sectors.

Available to hire

I am a global CMO-level marketing leader with 20+ years in B2B tech, SaaS, and enterprise solutions. I excel at scaling go-to-market strategies, ABM, AEO/SEO, and demand generation across multiple regions.

I specialize in aligning marketing with sales, product, and revenue goals, building high-performing teams, and delivering predictable pipeline growth. I serve as a trusted advisor to CEOs and founders, turning ambitious visions into measurable brand impact across SaaS, retail, and non-profit sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director & Fractional CMO at Inspired Marketing Israel / Global

March 1, 2021 - November 20, 2025

Boutique B2B digital growth agency; Own GTM, demand gen, SEO/AEO, content, and analytics across key accounts. Act as fractional CMO for enterprise SaaS brands (Cloudinary, floLIVE, Nimbleway, Clarifresh, Oktopost). Built integrated growth playbooks (PPC, LinkedIn ABM, AEO/SEO, content clusters). Designed knowledge-graph SEO and AEO frameworks improving AI search inclusion by 40%+. Scaled cross-functional teams and SOPs for delivery quality and client retention.

Founder & Consultant at Jupiter Journey Global

December 1, 2024 - December 1, 2024

Marketing consultancy and executive coaching. Delivered brand development, digital strategy, and coaching for executives and future leaders. Built marketing playbooks and trained interns/managers across multiple industries.

Senior Marketing Manager & Digital Strategist at Struto UK

April 1, 2021 - April 1, 2021

HubSpot Diamond Partner agency. Led strategy for 7–10 enterprise accounts spanning SaaS, cyber, fintech, and healthcare. Designed ABM programs, inbound funnels, and lead-to-revenue automation. Managed team of 7; executive leadership team member (EOS L10). Drove ARR-focused inbound programs with measurable pipeline acceleration.

Business Development & Social Selling Manager at Network Sunday London

May 1, 2016 - May 1, 2016

Produced 10–20 C-level qualified opportunities/month per client. Scaled key account revenue by 400% in 3 months through LinkedIn-based ABM.

Marketing & Fundraising Manager at Cape Town Child Welfare Cape Town

April 1, 2014 - April 1, 2014

Modernized brand, campaigns, and donor strategy. Grew donations by 300% in 7 months.

Brand & Marketing Manager (ExCo) at Chaos Computers Cape Town

June 1, 2013 - June 1, 2013

Built in-house marketing function for multi-store IT retailer. Delivered full rebrand, partner co-marketing, and national awareness campaigns.

Founder & Consultant at Jupiter Journey Global

April 1, 2016 - December 1, 2024

Senior Marketing Manager & Digital Strategist at Struto UK

June 1, 2018 - April 1, 2021

Led strategy for 7–10 enterprise accounts across SaaS, cyber, fintech, and healthcare. Designed ABM programs, inbound funnels, and lead-to-revenue automation. Managed a team of 7; EOS L10 contributor.

Business Development & Social Selling Manager at Network Sunday London

April 1, 2014 - May 1, 2016

Produced 10–20 C-level qualified opportunities per month for clients. Scaled key account revenue by 400% in 3 months via LinkedIn-based ABM.

Marketing & Fundraising Manager at Cape Town Child Welfare

June 1, 2013 - April 1, 2014

Modernized brand, campaigns, and donor strategy. Grew donations by 300% in 7 months.

Brand & Marketing Manager (ExCo) at Chaos Computers

January 1, 2010 - June 1, 2013

Built in-house marketing function; delivered full rebrand, partner co-marketing, and national awareness campaigns.