15+ years of experience driving content strategy, messaging narratives, digital communications, and GTM execution. Proven success building functions and operations 0>1, developing high-performing teams, and managing cross-functional executive stakeholders. Known for translating complex messaging into impactful content that moves growth engines and impacts pipeline.

Abby Schervish

15+ years of experience driving content strategy, messaging narratives, digital communications, and GTM execution. Proven success building functions and operations 0>1, developing high-performing teams, and managing cross-functional executive stakeholders. Known for translating complex messaging into impactful content that moves growth engines and impacts pipeline.

Available to hire

15+ years of experience driving content strategy, messaging narratives, digital communications, and GTM execution. Proven success building functions and operations 0>1, developing high-performing teams, and managing cross-functional executive stakeholders. Known for translating complex messaging into impactful content that moves growth engines and impacts pipeline.

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Language

English
Fluent

Work Experience

Marketing Specialist at State Street
March 1, 2013 - March 1, 2013
Supported outbound marketing programs and content development; contributed to outreach and internal communications efforts.
Marketing Manager, Outreach at State Street
March 1, 2014 - March 1, 2014
Led marketing outreach initiatives, stakeholder collaboration, and campaign execution to drive engagement.
Assistant Vice President, Internal Communications at State Street
August 1, 2017 - August 1, 2017
Directed internal communications for the enterprise; developed and executed programs across functions, improving employee engagement and cross-functional alignment.
Senior Manager, Head of Internal Communications and Events at Cognex
April 1, 2021 - April 1, 2021
Led global internal communications and events; built Center of Excellence; oversaw budgets exceeding $1M; aligned messaging with leadership for cross-functional initiatives.
Director, Growth Content at Work Human
May 1, 2025 - May 1, 2025
Directed Growth Content; built centralized Center of Excellence from 0→1; ensured consistent brand narrative, go-to-market voice, and positive customer experience; led top accounts communications and campaign enablement.
Interim Head of Client Strategy at People Linx
November 1, 2025 - November 1, 2025
Directed strategic messaging across channels; oversaw annual budget over $1M; managed a team of communications professionals; planned and executed client communications globally and with executive leadership.
Senior Manager, Head of Internal Communications and Events at WorkHuman
January 1, 2023 - January 1, 2023
Built and ran a Customer Communications Center of Excellence from 0 → 1, overseeing outreach to WorkHuman customers and ensuring consistency in brand narrative and a clear go-to-market voice. Managed 1:1 strategic communications, content, and collateral for WorkHuman's top 5% largest and fastest-growing customers, driving advocacy activities (speaking, referrals, case studies, customer stories, feedback, and community participation) and cross- and up-sell opportunities. Developed and executed new communications channels for additional targets within the customer base, providing value to encourage customers to be added to distribution lists.
Senior Account Executive
September 1, 2011 - September 1, 2011
Marketing Specialist
March 1, 2013 - March 1, 2013

Education

Bachelor of Arts at Emerson College
January 11, 2030 - November 20, 2025
Bachelor of Arts in Public Relations & Business Leadership & Management at Emerson College
January 11, 2030 - November 20, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other