Available to hire
I am a first-class BA (Hons) in Business Management, and recipient of the 2025 Graduate Prize for Business, with a strong foundation in marketing and a developing specialism in ethics and sustainability. I combine strategic thinking, commercial awareness, and analytical precision to deliver impactful outcomes across diverse projects, supported by strong research skills and experience in both remote and conventional work environments.
With strong digital fluency and an innovative mindset, I approach every challenge as an opportunity to create value, drive progress, and pursue continuous growth.
Experience Level
Language
English
Fluent
Work Experience
Marketing Lead (Formerly Marketing Executive) at National Dementia Care Accreditation Scheme (NaDCAS)
February 1, 2025 - November 20, 2025Led the creation and growth of the NaDCAS brand, establishing guidelines and a distinctive identity that positioned it as a respected leader in the care sector. Directed marketing, communications, and PR, including press releases, thought-leadership content, social media strategy, and LinkedIn campaigns. Maintained strategic partnerships with Care England and the National Care Association to enhance credibility, engagement, and lead generation. Drove consistent messaging that strengthened brand reputation as a trusted voice in dementia care, while supporting care groups with targeted marketing to promote their accreditations.
Founder at LM Insights
August 1, 2025 - November 20, 2025Founded a personal consultancy brand and website outlining services in strategic development, market research, and responsible business practices. Focus lies in research, reporting, and advisory services across sectors, with expertise in marketing, sustainability, supply chain, and CSR.
AI Prompt Engineer at Outlier AI
March 31, 2025 - March 31, 2025Designed and refined AI training prompts to improve model accuracy, reliability, and contextual awareness. Conducted quality assurance and applied critical thinking to evaluate outputs against defined rubrics, contributing to the development of advanced generative AI systems.
Student Ambassador at University of Hull
August 31, 2024 - August 31, 2024Represented the university, supported student engagement initiatives, and promoted university activities and events.
Marketing Executive (Temp) at Aqualogic Ltd.
December 31, 2023 - December 31, 2023Led on creative content design, social media strategy, and lead generation for a London-based water hygiene company, increasing online engagement and supporting client acquisition through targeted marketing campaigns and outreach.
Engagement and Fundraising Officer at Dementia Carers Count (DCC)
November 30, 2023 - November 30, 2023Contributed to the growth of the charity’s commercial arm, driving lead generation and strategic fundraising partnerships. Promoted training, events, and charity-of-the-year adoptions across sectors while delivering market insights and activity reports to the board. Key achievements include securing a training contract worth up to £400,000 (240+ sites), multiple charity-of-the-year adoptions valued up to £25,000 each, and a fundraising campaign spanning seven educational institutions.
Content Lead for Social Media Marketing at Hull University Business School (HUBS)
October 31, 2023 - October 31, 2023Led social media and marketing operations for all Business School Welcome Week events, directing content creation, digital promotion, and activity reporting. Oversaw event planning and delivery to maximise engagement and enrich student experience, collaborating with senior faculty, students, and business representatives to ensure successful execution.
Waitress and Bar Staff at The Black Bull, Pocklington
November 30, 2024 - November 30, 2024Customer-facing role providing service in a fast-paced hospitality environment, supporting team operations and guest satisfaction.
Support Worker at Sherbutt Homecare and Residential Services Ltd.
September 30, 2022 - September 30, 2022Provided person-centred support and care services, contributing to client wellbeing and daily living assistance.
President at Enactus UK (Hull Society)
November 30, 2024 - November 30, 2024Led an international organisation empowering young leaders to drive positive social and environmental impact through entrepreneurial innovation. Coordinated project leaders and society members to deliver sustainable initiatives addressing food insecurity and waste, including SkyGarden, an aeroponics initiative, and SecondBite, a food redistribution project.
Secretary at Hull University Business Society
November 30, 2023 - November 30, 2023Supported society operations and events coordination, enhancing student engagement and professional development opportunities.
Volunteer Recruiter at Read Easy
January 31, 2024 - January 31, 2024Developed a recruitment system for reading mentor volunteers to help reduce adult illiteracy, while facilitating activities and strengthening relationships between the charity and the university.
PASS Leader (Accounting and Finance) at University of Hull Skills Team
July 31, 2024 - July 31, 2024Used facilitating strategies as a PASS (Peer Assisted Student Success) Leader to support student learning in Accounting and Finance, hosting weekly sessions and debriefings with module leaders.
Academic Representative for Business Management BA at Hull University Students’ Union
September 30, 2024 - September 30, 2024Acted as an academic representative, gathering student feedback and representing student interests to faculty and governance bodies.
Animal Care Volunteer at RSPCA Hull
January 31, 2024 - January 31, 2024Contributed to animal care activities and welfare support.
Marketing Intern at The DS Group
August 31, 2023 - August 31, 2023Created content and managed social media marketing campaigns for Domino’s Pizza Group PLC.
Youth Work Volunteer at Young People Count
January 31, 2020 - January 31, 2020Contributed to the start-up of a new youth facility, including social media marketing, recruitment, and event promotion.
AI Prompt Engineer at Outlier AI
March 1, 2025 - March 1, 2025Designed and refined AI training prompts to improve model accuracy, reliability, and contextual awareness. Conducted quality assurance and applied critical thinking to evaluate outputs against defined rubrics, contributing to the development of advanced generative AI systems.
Student Ambassador at University of Hull
August 1, 2024 - August 1, 2024Promoted university activities, supported marketing and recruitment efforts, and contributed to student engagement.
Marketing Executive (Temp) at Aqualogic Ltd.
December 1, 2023 - December 1, 2023Led on creative content design, social media strategy, and lead generation for a London-based water hygiene company; increased online engagement and supported client acquisition through targeted marketing campaigns and outreach.
Engagement and Fundraising Officer at Dementia Carers Count (DCC)
November 1, 2023 - November 1, 2023Contributed to the growth of the charity’s commercial arm, driving lead generation and strategic fundraising partnerships; promoted training, events, and charity-of-the-year adoptions across sectors; delivered market insights and activity reports to the board; secured a training contract worth up to £400,000 and multiple charity-of-the-year adoptions.
Content Lead for Social Media Marketing (Project-Based) at Hull University Business School (HUBS)
October 1, 2023 - October 1, 2023Led social media and marketing operations for Welcome Week events, directing content creation, digital promotion, and activity reporting; oversaw event planning and delivery to maximize engagement, collaborating with senior faculty, students, and business representatives to ensure successful execution.
Waitress and Bar Staff at The Black Bull, Pocklington
November 1, 2024 - November 1, 2024Customer service role supporting operations and events.
Support Worker at Sherbutt Homecare and Residential Services Ltd.
September 1, 2022 - September 1, 2022Provided in-home care and support services.
President at Enactus UK (Hull Society)
November 1, 2024 - November 1, 2024Led and coordinated project leaders and society members to deliver sustainable initiatives addressing food insecurity and waste, including projects SkyGarden (aeroponics) and SecondBite (food redistribution).
Secretary at Hull University Business Society
November 1, 2023 - November 1, 2023Volunteer Recruiter at Read Easy
January 1, 2024 - January 1, 2024Developed a recruitment system for reading mentor volunteers to help reduce adult illiteracy and strengthened relationships between the charity and the university.
PASS Leader (Accounting and Finance) at University of Hull Skills Team
July 1, 2024 - July 1, 2024Used facilitating strategies as a PASS Leader to support student learning in Accounting and Finance, hosting weekly sessions for up to 50 students and debriefings with module leaders.
Academic Representative for Business Management BA at Hull University Students’ Union
September 1, 2024 - September 1, 2024Academic representative for the course, liaising with students and faculty to improve the student experience.
Animal Care Volunteer at RSPCA Hull
January 1, 2024 - January 1, 2024Volunteer role supporting animal welfare initiatives.
Marketing Intern at The DS Group
August 1, 2023 - August 1, 2023Created content and managed social media marketing campaigns for Domino’s Pizza Group PLC.
Youth Work Volunteer at Young People Count
January 1, 2020 - January 1, 2020Participated in the start-up of a new youth facility, involving social media marketing, recruitment, and event promotion.
Education
BA(Hons) Business Management at University of Hull
September 1, 2022 - July 1, 2025A-level Business at York College
January 11, 2030 - November 20, 2025A-level Politics at York College
January 11, 2030 - November 20, 2025A-level Economics at York College
January 11, 2030 - November 20, 2025AS Level English Language at York College
January 11, 2030 - November 20, 2025GCSEs at Woldgate Secondary School and Sixth Form College
January 11, 2030 - November 20, 2025BA(Hons) Business Management at University of Hull
September 1, 2022 - July 1, 2025A-Levels and AS Level at York College
January 11, 2030 - November 20, 2025GCSEs at Woldgate Secondary School and Sixth Form College
January 11, 2030 - November 20, 2025Qualifications
Graduate Prize for Business
January 1, 2025 - November 20, 2025Highest Grade Award Certificate X6
January 1, 2025 - November 20, 2025Hull Employability Award
January 1, 2023 - November 20, 2025Salesforce, GDPR, Privacy Policies, and Thinkific Training
January 1, 2023 - November 20, 2025Mentorship Programme (Royal Mail)
January 1, 2023 - November 20, 2025Care Certificate
January 1, 2020 - November 20, 2025Two Star Cadet Training (Army Cadets UK)
January 1, 2016 - January 1, 2018Graduate Prize for Business, 2025
January 11, 2030 - November 20, 2025Highest Grade Award Certificate X6
January 11, 2030 - November 20, 2025Industry Experience
Education, Non-Profit Organization, Healthcare, Professional Services, Software & Internet, Media & Entertainment, Other
Experience Level
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