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I am a skilled and driven digital marketer with over nine years of experience in marketing strategy, paid search, paid social, and programmatic media. I excel at designing effective, scalable marketing plans across multiple platforms to hit client KPIs while optimizing spend. I also build and refine internal processes, mentor team members, and communicate clearly with internal and external stakeholders to deliver holistic, results-driven campaigns. I thrive on turning data into actionable insights and forming strong cross-functional partnerships that expand client relationships.…I am a skilled and driven digital marketer with over nine years of experience in marketing strategy, paid search, paid social, and programmatic media. I excel at designing effective, scalable marketing plans across multiple platforms to hit client KPIs while optimizing spend. I also build and refine internal processes, mentor team members, and communicate clearly with internal and external stakeholders to deliver holistic, results-driven campaigns. I thrive on turning data into actionable insights and forming strong cross-functional partnerships that expand client relationships.

Eliza O. Young

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I am a skilled and driven digital marketer with over nine years of experience in marketing strategy, paid search, paid social, and programmatic media. I excel at designing effective, scalable marketing plans across multiple platforms to hit client KPIs while optimizing spend. I also build and refine internal processes, mentor team members, and communicate clearly with internal and external stakeholders to deliver holistic, results-driven campaigns. I thrive on turning data into actionable insights and forming strong cross-functional partnerships that expand client relationships.…I am a skilled and driven digital marketer with over nine years of experience in marketing strategy, paid search, paid social, and programmatic media. I excel at designing effective, scalable marketing plans across multiple platforms to hit client KPIs while optimizing spend. I also build and refine internal processes, mentor team members, and communicate clearly with internal and external stakeholders to deliver holistic, results-driven campaigns. I thrive on turning data into actionable insights and forming strong cross-functional partnerships that expand client relationships.

Available to hire

I am a skilled and driven digital marketer with over nine years of experience in marketing strategy, paid search, paid social, and programmatic media. I excel at designing effective, scalable marketing plans across multiple platforms to hit client KPIs while optimizing spend.

I also build and refine internal processes, mentor team members, and communicate clearly with internal and external stakeholders to deliver holistic, results-driven campaigns. I thrive on turning data into actionable insights and forming strong cross-functional partnerships that expand client relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Paid Media Manager at Master Trades Group (fka LTP Home Services Group)

February 1, 2025 - November 20, 2025

Lead a two-person paid media team; oversaw the transition of twelve acquisitional accounts in-house from multiple agencies over six months; created internal processes and mentored team members as they led their own accounts. Personally manage and grow the four largest acquisitions, averaging $800k/month in paid media spend across Google and Microsoft, increasing leads by 50% and improving lead quality by 60% MoM through performance, strategy, and A/B testing with a CPL focus.

Lead Senior Paid Media Manager at Silverback Strategies

February 1, 2025 - February 1, 2025

Managed a team of two paid media managers and eight clients; expanded internal knowledge base and processes, and mentored staff as they led their own accounts. Personally managed two mid-level accounts averaging $300k/month in paid media spend across paid search and paid social; drove KPI goals through performance, strategy, and A/B testing with CPL reduction and budget growth. On average, led to an 85% increase in leads while CPL decreased by 25% QoQ, and expanded budget by 153% per quarter with broader platform presence.

Senior Paid Media Manager at Silverback Strategies

March 1, 2024 - March 1, 2024

Led three mid-level accounts (~$50k/month) across paid search and paid social; served as Client Director for two accounts with primary client communications. Collaborated with SEO, Analytics, and Client Services to deliver holistic strategies for all clients.

Paid Media Specialist at Happy Cog

October 1, 2023 - October 1, 2023

Managed relationships with 17 B2B and B2C clients; grew West Monroe’s leads by 700% in one month and reduced CPA by over $100. Created strategies for 14 accounts across paid search and paid social, aligned with KPIs and financial goals; conducted A/B testing and presented performance decks weekly, monthly, quarterly, and annually; onboarded new clients and developed media plans.

Strategist at Resolution Media

November 30, 2020 - November 30, 2020

Developed strategies for accounts to meet KPIs in paid search and paid social; paced and optimized campaigns across Bing, Yahoo, and Google; created, ran, A/B tested, and analyzed campaigns in paid social; prepared client presentations on weekly, monthly, quarterly, and annual cadences; handled billing for clients and vendors.

Advertising Coordinator at Resolution Media

March 31, 2020 - March 31, 2020

Budget paced and optimized search engine advertising across Bing, Yahoo, and Google; wrote ad copy; created reporting on a weekly, monthly, quarterly, and yearly basis; audited client accounts, optimized budgets, keywords, negative keywords, and ads; created and analyzed testing opportunities to improve performance; launched Facebook ad campaigns.

Account Lead at Pinckney Marketing Inc.

January 31, 2018 - January 31, 2018

Led over 10 accounts with goals of increasing net profits month over month and year over year through short- and long-term marketing strategy across digital and traditional media; improved SEO rankings via audits and content optimization; provided weekly and monthly reporting; created HTML/JPG e-blasts; wrote scripts for traditional media and managed media placements.

Marketing Assistant and Event Coordinator at Hedrick Gardner Kincheloe & Garofalo, LLP

October 31, 2017 - October 31, 2017

Created, edited, and formatted marketing content; edited communications and newsletters; planned and executed seminars and events for 90 attorneys across four offices; organized event locations, invitations, catering, and distribution of marketing materials; ensured compliance for events with the Department of Insurance when necessary.

Associate Policy Analyst at Systems Planning and Analysis, Inc.

March 31, 2016 - March 31, 2016

Supported research- and assessment-based decision making for the United States Military; collaborated on policy papers; developed risk assessment projects and marketing research; produced presentations and utilized Photoshop to enhance visuals.

Temporary Legal and Executive Assistant at COVERYS

April 30, 2015 - April 30, 2015

Worked with legal and executive teams to aid event planning and office administration; created marketing tools for internal events; performed quality control checks on contracts, processed invoices, and maintained databases to improve office efficiency.

Development Department Intern at American Red Cross

June 1, 2011 - June 1, 2011

Coordinated fundraising strategies for the BASH event; solicited over 200 businesses; created auction baskets and assisted event management; contributed to a 50% increase in overall profits during the six-month internship.