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Hi, I’m Randy Edwards. I’ve spent over 25 years directing, editing, and producing video, film, and digital projects for sales, promotion, and marketing in the music and entertainment industries. I’m passionate about turning creative ideas into compelling visuals and campaigns that resonate with artists, labels, and corporate partners. I oversee production from concept through delivery—film and video production, direction, design, audio, and sound. I also handle the business side: sales, marketing, budgeting, and team leadership. I thrive on collaboration and delivering results that grow brands and audiences.…Hi, I’m Randy Edwards. I’ve spent over 25 years directing, editing, and producing video, film, and digital projects for sales, promotion, and marketing in the music and entertainment industries. I’m passionate about turning creative ideas into compelling visuals and campaigns that resonate with artists, labels, and corporate partners. I oversee production from concept through delivery—film and video production, direction, design, audio, and sound. I also handle the business side: sales, marketing, budgeting, and team leadership. I thrive on collaboration and delivering results that grow brands and audiences.

Randy Edwards

Film Director, Film Producer, Video Editor, +4

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Hi, I’m Randy Edwards. I’ve spent over 25 years directing, editing, and producing video, film, and digital projects for sales, promotion, and marketing in the music and entertainment industries. I’m passionate about turning creative ideas into compelling visuals and campaigns that resonate with artists, labels, and corporate partners. I oversee production from concept through delivery—film and video production, direction, design, audio, and sound. I also handle the business side: sales, marketing, budgeting, and team leadership. I thrive on collaboration and delivering results that grow brands and audiences.…Hi, I’m Randy Edwards. I’ve spent over 25 years directing, editing, and producing video, film, and digital projects for sales, promotion, and marketing in the music and entertainment industries. I’m passionate about turning creative ideas into compelling visuals and campaigns that resonate with artists, labels, and corporate partners. I oversee production from concept through delivery—film and video production, direction, design, audio, and sound. I also handle the business side: sales, marketing, budgeting, and team leadership. I thrive on collaboration and delivering results that grow brands and audiences.

Available to hire

Hi, I’m Randy Edwards. I’ve spent over 25 years directing, editing, and producing video, film, and digital projects for sales, promotion, and marketing in the music and entertainment industries. I’m passionate about turning creative ideas into compelling visuals and campaigns that resonate with artists, labels, and corporate partners.

I oversee production from concept through delivery—film and video production, direction, design, audio, and sound. I also handle the business side: sales, marketing, budgeting, and team leadership. I thrive on collaboration and delivering results that grow brands and audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Davinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Owner/Executive Producer/Editor at Pop Flash Production, Inc. & ICKO Industries

January 1, 1985 - November 20, 2025

Creation of video presentations, commercials, electronic press kits, webisodes, infomercials, convention presentations, multi-screen presentations, radio commercials, etc., for record companies, recording artists and corporate clients. Editorial/Creative Director. Responsible for Film Production, Direction, Film/Video Design, Audio Production, Sound Design. Sales, Marketing, Budgeting and Personnel Management.

Vice President Creative Services at Elektra Asylum/Nonesuch Records

January 1, 1985 - January 1, 1985

Spearheaded, oversaw, managed and approved all staff, projects, budgets and campaigns within Advertising, Music Video, Art, Production, Merchandising, Publicity.

Director of Advertising and Merchandising at Elektra Asylum Records

January 1, 1983 - January 1, 1983

Trade, consumer and co-op advertising creation, production, and placement. In-store merchandising, production, and distribution. Marketing planning with executives, artist managers and distribution company.

Marketing Coordinator at WEA Corp. Chicago

January 1, 1979 - January 1, 1979

Advertising and in-store merchandising for Warner, Elektra and Atlantic recording artists in the Midwest region. Distribution of promotional records to radio stations and retail. Supervision of the singles sales department. Distribution of concert tickets for local media.

National Advertising Director at Pickwick Int’l & Musicland Group

January 1, 1977 - January 1, 1977

Purchasing print, radio and television advertising. Acquisition of Co-Op advertising funds. Supervision of Branch advertising personnel.

Advertising Director at JL Marsh, Pickwick Int’l, Musicland Group

January 1, 1976 - January 1, 1976

Purchasing print, radio and television advertising. Acquisition of Co-Op advertising funds.

Sales Manager at AutoZone

January 1, 2024 - November 20, 2025

Parts Department - Various Roles at AutoHouse on Edens

January 1, 1969 - January 1, 1969

During High School; handled parts department responsibilities including shipping orders, inventories, and sales.

Parts Department Initial Set Up / Training at MotorWerks of Barrington

January 1, 1972 - January 1, 1972

During College; initial setup and training of parts department manager.

Used Car Sales Manager at Fiat-Tr Triumph Dekalb, IL

January 1, 1994 - January 1, 1994

Summer job; managed used car sales operations.

Vice President Creative Services at Elektra Asylum Nonesuch Records

January 1, 1983 - December 31, 1985

Spearheaded and managed staff, projects and budgets; approved campaigns across Advertising, Music Video, Art, Production, Merchandising and Publicity.

Director of Advertising and Merchandising at Elektra Asylum Records

January 1, 1979 - December 31, 1983

Directed trade, consumer and co-op advertising creation, production and placement; managed in-store merchandising, production and distribution; participated in marketing planning with executives, artist managers and the distribution company.

Marketing Coordinator at WEA Corp. Chicago

January 1, 1977 - December 31, 1979

Handled advertising and in-store merchandising for Warner, Elektra and Atlantic recording artists in the Midwest; distributed promotional records to radio and retail; supervised the singles sales department; arranged distribution of concert tickets for local media.

National Advertising Director at Pickwick International & Musicland Group

January 1, 1976 - December 31, 1977

Purchased print, radio and television advertising; coordinated Co-Op advertising funds; supervised branch advertising personnel.

Advertising Director at JL Marsh, Pickwick Intl, Musicland Group

January 1, 1975 - December 31, 1976

Purchased print, radio and television advertising; coordinated Co-Op advertising funds.

National Advertising Director at Pickwick Int’l & Musicland Group

January 1, 1976 - January 1, 1977

Purchasing print, radio and television advertising. Acquisition of Co-Op advertising funds. Supervision of Branch advertising personnel.

Advertising Director at JL Marsh, Pickwick Int’l, Musicland Group

January 1, 1975 - January 1, 1976

Purchasing print, radio and television advertising. Acquisition of Co-Op advertising funds.