Katya Beck
I am a concept-driven designer and art director working across digital and physical media, focused on structure, emotion, and tension.
About
I am a concept-driven designer and art director working across digital and physical media, focused on structure, emotion, and tension.
My practice spans conceptual consulting and hands-on design execution in art direction, graphic design, UX/UI, and interior design. Located in Berlin, Germany, and open to remote work.
- 8 years' experience
- Joined November 2025
Skills· 27
Languages
- EnglishFluent
- RussianFluent
- GermanAdvanced
Industry experience
- Real Estate & Construction
- Consumer Goods
- Retail
- Manufacturing
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience· 6 roles
Concept development and creative direction for brands, campaigns, and spatial projects. Art direction and UX/UI concepting for digital and interactive experiences. Creative consulting for early-stage brands and founders (positioning, storytelling, visual strategy). Editorial, poster, and typographic design with end-to-end creative oversight.
Concept development and creative direction for brands, campaigns, and spatial projects. Art direction and UX/UI concepting for digital and interactive experiences. Creative consulting for early-stage brands and founders (positioning, storytelling, visual strategy). Editorial, poster, and typographic design with end-to-end creative oversight.
Led multimedia campaigns for brands like Sagrotan, eBay, Ferrero, Opel, and Thomy. Collaborated with stakeholders across research, strategy, and production to ensure brand narrative and concept consistency. Drove the end-to-end creative process, on time and within budget. Created design systems, mockups, and prototypes using Photoshop, Illustrator, InDesign, Figma, Midjourney, and Firefly.
Education· 9
Grade: GPA = 4.0Grade: GPA = 4.0 *Graduated with honors* Worked on developing campaigns in a team and created multiple case study videos. Relevant courses: Intro to Advertising, Advanced Advertising, UI/UX Design, Designing Digital Ecosystems, Graphic Design, Start-up.
Certifications and awards
Completed a 9-month UX design program specializing in Voice User Interface Design, mastering user research, prototyping, interaction design, usability testing, and UI design for user-centered digital experiences. Designed an app called Olive from scratch using Figma.
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