I am a concept-driven designer and art director working across digital and physical media, focused on structure, emotion, and tension. My practice spans conceptual consulting and hands-on design execution in art direction, graphic design, UX/UI, and interior design. Located in Berlin, Germany, and open to remote work.…

Katya Beck

I am a concept-driven designer and art director working across digital and physical media, focused on structure, emotion, and tension. My practice spans conceptual consulting and hands-on design execution in art direction, graphic design, UX/UI, and interior design. Located in Berlin, Germany, and open to remote work.…

Available to hire

I am a concept-driven designer and art director working across digital and physical media, focused on structure, emotion, and tension.

My practice spans conceptual consulting and hands-on design execution in art direction, graphic design, UX/UI, and interior design. Located in Berlin, Germany, and open to remote work.

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Language

English
Fluent
Russian
Fluent
German
Advanced

Work Experience

Art Director & Creative Consultant at Freelance
November 1, 2025 - Present
Concept development and creative direction for brands, campaigns, and spatial projects. Art direction and UX/UI concepting for digital and interactive experiences. Creative consulting for early-stage brands and founders (positioning, storytelling, visual strategy). Editorial, poster, and typographic design with end-to-end creative oversight.
Art Director at McCann
March 1, 2019 - October 1, 2025
Led multimedia campaigns for brands like Sagrotan, eBay, Ferrero, Opel, and Thomy. Collaborated with stakeholders across research, strategy, and production to ensure brand narrative and concept consistency. Drove the end-to-end creative process, on time and within budget. Created design systems, mockups, and prototypes using Photoshop, Illustrator, InDesign, Figma, Midjourney, and Firefly.
Junior Art Director at Heim at TBWA
August 1, 2018 - December 1, 2018
Developed campaign ideas for brands like Mumm, Bild, and Opel. Collaborated with designers, and copywriters throughout the creative process. Used tools like Photoshop, Illustrator, and InDesign to design mockups, presentations, and other client deliverables.
Graphic Designer at dentsu X
May 1, 2017 - May 1, 2018
Designed eye-catching social media content (Pelé, F.C. Inter Milan) tailored for diverse and global audiences. Supported art-/and creative directors in producing multimedia visuals. Created DOOHs to be displayed on Times Square and around NYC. Initiated & executed a brand book design for Pelé.
Freelance/Art Director & Creative Consultant
November 1, 2025 - Present
Concept development and creative direction for brands, campaigns, and spatial projects. Art direction and UX/UI concepting for digital and interactive experiences. Creative consulting for early-stage brands and founders (positioning, storytelling, visual strategy). Editorial, poster, and typographic design with end-to-end creative oversight.
Junior Art Director at Heimat TBWA
August 1, 2018 - December 1, 2018
Developed campaign ideas for brands like Mumm, Bild, and Opel. Collaborated with designers and copywriters throughout the creative process. Used tools like Photoshop, Illustrator, and InDesign to design mockups, presentations, and other client deliverables.

Education

Bachelor of Fine Arts at School Of Visual Arts
August 24, 2015 - May 18, 2018
Grade: GPA = 4.0Grade: GPA = 4.0 *Graduated with honors* Worked on developing campaigns in a team and created multiple case study videos. Relevant courses: Intro to Advertising, Advanced Advertising, UI/UX Design, Designing Digital Ecosystems, Graphic Design, Start-up.
UX Design Certificate at Career Foundry
January 1, 2023 - January 1, 2024
BA Advertising at School Of Visual Arts
January 1, 2015 - January 1, 2018
BSc Entrepreneurial Studies (unfinished degree) at Minneapolis College Of Art and Design
January 1, 2013 - January 1, 2015
Communication Research (Summer Semester) at Boston University
June 1, 2014 - August 1, 2014
Certificate, UX Design at CareerFoundry
January 1, 2023 - January 1, 2024
B.A. Advertising at School of Visual Arts
January 1, 2015 - January 1, 2018
B.Sc. Entrepreneurial Studies (unfinished) at Minneapolis College Of Art and Design
January 1, 2013 - January 1, 2015
Communication Research (Summer Semester) at Boston University
January 1, 2014 - January 1, 2014

Qualifications

UX/UI Design Course
August 14, 2023 - May 13, 2024
Completed a 9-month UX design program specializing in Voice User Interface Design, mastering user research, prototyping, interaction design, usability testing, and UI design for user-centered digital experiences. Designed an app called Olive from scratch using Figma.

Industry Experience

Real Estate & Construction, Consumer Goods, Retail, Manufacturing, Media & Entertainment, Software & Internet, Professional Services