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With skills rooted in craft and executed with the latest tools, I deliver messages in dynamic campaigns. I am a working leader experienced at developing and elevating brands across all channels. A teammate dedicated to fostering belongingness so that true diversity of thought can help create innovative solutions. I am a passionate designer who wants creative efficiency, follows and expands on best practices, and explores functional uses of AI technologies. I am a strategic communicator and educator using engaging and clear visuals to help people.…With skills rooted in craft and executed with the latest tools, I deliver messages in dynamic campaigns. I am a working leader experienced at developing and elevating brands across all channels. A teammate dedicated to fostering belongingness so that true diversity of thought can help create innovative solutions. I am a passionate designer who wants creative efficiency, follows and expands on best practices, and explores functional uses of AI technologies. I am a strategic communicator and educator using engaging and clear visuals to help people.

J. Christian Hoffman

PRO

Art Director, Designer, Brand Designer, +2

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With skills rooted in craft and executed with the latest tools, I deliver messages in dynamic campaigns. I am a working leader experienced at developing and elevating brands across all channels. A teammate dedicated to fostering belongingness so that true diversity of thought can help create innovative solutions. I am a passionate designer who wants creative efficiency, follows and expands on best practices, and explores functional uses of AI technologies. I am a strategic communicator and educator using engaging and clear visuals to help people.…With skills rooted in craft and executed with the latest tools, I deliver messages in dynamic campaigns. I am a working leader experienced at developing and elevating brands across all channels. A teammate dedicated to fostering belongingness so that true diversity of thought can help create innovative solutions. I am a passionate designer who wants creative efficiency, follows and expands on best practices, and explores functional uses of AI technologies. I am a strategic communicator and educator using engaging and clear visuals to help people.

Available to hire

United States

With skills rooted in craft and executed with the latest tools, I deliver messages in dynamic campaigns. I am a working leader experienced at developing and elevating brands across all channels. A teammate dedicated to fostering belongingness so that true diversity of thought can help create innovative solutions.

I am a passionate designer who wants creative efficiency, follows and expands on best practices, and explores functional uses of AI technologies. I am a strategic communicator and educator using engaging and clear visuals to help people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Art Director at Tech Diplomacy Academy

October 1, 2023 - November 20, 2025

Direct and manage brand and visual design for the entire curriculum of this new initiative of the Krach Institute for Tech Diplomacy at Purdue University. Created and expanded a new program brand; conceptualized and developed design briefs for each course. Directed an international team to produce motion graphics, infographics, and interactive visuals to clarify topics such as AI, quantum computing, energy, and cybersecurity. Collaborated with leading professors and experts to brand and publish twenty courses in under six months.

Director, Visual Design at Esme Learning, Incorporated

May 1, 2023 - May 1, 2023

Direct and manage brand and visual design for all curriculum with elite partners such as Oxford University, MIT, and Cambridge University. Oversaw branding and visuals for marketing and social media teams. Built, managed, and mentored a diverse international team of designers. Explored AI, AR/VR, and immersive gaming technologies. Designed visuals to clarify and educate on topics such as AI, blockchain, cybersecurity, and fintech. Contributed to high NPS and learner engagement.

Senior Designer at Psynchronous Communications, Inc

March 1, 2020 - March 1, 2020

Designed across digital and print collateral to elevate multiple brands. Helped strategize and brand social media and direct mail campaigns, improving click-through rates. Developed landing pages and digital banners as well as print collateral.

Senior Designer, Branding Consultant, and Presentation Specialist at Autodesk, Inc.

October 1, 2018 - October 1, 2018

Created intricate C-level presentations improving townhall and conference experiences. Designed complex infographics, digital banners and web assets. Video direction and editing.

Senior Designer at Analysis Group, Inc.

July 1, 2017 - July 1, 2017

Created complex data-intensive infographics and presentations for online and print. Designed, laid out, and edited white papers, newsletters, presentations, and collateral templates for communications and branding. Worked with Nobel Prize winners, PhDs, and more; collaborated with web and CMS teams to improve digital content, landing pages, and microsites.