Available to hire
Hi, I’m Michel Zieleman, a multilingual SEO and AIO specialist with 15+ years of experience. I help B2B hi-tech teams in Israel and abroad accelerate visibility, scale technical SEO, and leverage AI-enabled search features to drive measurable results.
I’m passionate about building solid SEO foundations, creating data-driven content and link strategies, and collaborating with cross-functional teams to deliver high-impact digital programmes for both B2B and B2C clients.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Dutch
Fluent
English
Advanced
German
Advanced
Work Experience
SEO & AIO Consultant at Self-Employed (Moshav Aminadav)
January 1, 2020 - November 21, 2025Providing SEO and AI-oriented optimization for B2B high-tech clients in Israel and abroad, plus SEO for B2C gaming and e-commerce sites in multiple languages. Responsibilities include optimizing for Google's AI Overviews, improving brand visibility, conducting full site audits, fixing issues, building large-scale link profiles, speeding up pages, on-page optimization, content strategy, keyword and competitor research, and collaboration with Google Analytics, Google Search Console, HubSpot, and other tools.
Senior SEO Manager at Netboost Media Ltd.
January 1, 2020 - January 1, 2020Part of Rank Group Plc. Responsible for all on-site, off-site and technical SEO activities of 7+ brands, portals and minisites in the UK gaming market. Activities included keyword and competitor research, content optimization & management, link acquisition, and tooling (Google Analytics, Search Console, SEMrush, SERanking, Xenu, Screaming Frog). Managed CMS (WordPress, in-house), HTML, CSS, PHP; hosting, App Store Optimization (ASO); close collaboration with design, tech and product management; external vendors and freelancers.
SEO Specialist at Webpals Group
August 1, 2013 - August 1, 2013Management of all SEO activities for English and Dutch gaming portals. Link building; build/maintain websites and content upload (HTML, CMS); FTP; HTML, CSS; content optimization; working with content freelancers; creating content and link-building plans; in-depth keyword research; Google Analytics / Search Console; manage social media accounts; closing link deals and media buys.
Affiliate Manager at Mansion Group Ltd.
January 1, 2010 - January 1, 2010Managed a vast variety of affiliate accounts (from small to large) for the Dutch and English markets. New deal creation (RevShare, CPA, Hybrid & flat fee models); maintenance of existing affiliate accounts; managed all affiliate communications; managed affiliates with different traffic sources: SEO, Media, PPC and email marketing.
Team Leader at IDT Corporation
January 1, 2009 - January 1, 2009Supervised a five-person tech support/reporting team (telecommunications services). Managed workflow reports; reported to higher management; provided technical support to customers.
Internet Marketeer / Self-employed at Self-employed
January 1, 2009 - January 1, 2009Build affiliate websites; manage PPC campaigns (Google, Yahoo & Bing); promote CPA offers through networks; affiliate management.
Education
Bachelor's degree at NHTV International University of Applied Sciences
January 1, 1993 - January 1, 1998Tourism & Recreation Management at MTRO College
January 1, 1989 - January 1, 1993Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Gaming, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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