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I'm Stefan Tobakos, a Freelance Marketing Manager with 12 years of experience in social media, I specialize in crafting impactful online campaigns and data-driven growth strategies. I collaborate with clients across industries to build targeted ad strategies, optimize landing pages, train teams, and deliver measurable ROAS improvements across both paid and organic channels.…

Stefan Tobakos

Digital Marketer, Social Media Manager, Content Creator, +3

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I'm Stefan Tobakos, a Freelance Marketing Manager with 12 years of experience in social media, I specialize in crafting impactful online campaigns and data-driven growth strategies. I collaborate with clients across industries to build targeted ad strategies, optimize landing pages, train teams, and deliver measurable ROAS improvements across both paid and organic channels.…

Available to hire

I’m Stefan Tobakos, a Freelance Marketing Manager with 12 years of experience in social media, I specialize in crafting impactful online campaigns and data-driven growth strategies.

I collaborate with clients across industries to build targeted ad strategies, optimize landing pages, train teams, and deliver measurable ROAS improvements across both paid and organic channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Polish

Fluent

Czech

Fluent

Hungarian

Fluent

Slovak

Fluent

Work Experience

Freelance Marketing Manager

January 1, 2024 - November 21, 2025

Lead and manage social media marketing campaigns; develop targeted ad strategies for paid and organic growth; optimize landing pages; analyze product and audience data; drive ROI across multiple digital platforms; provide expert consultations and tailored social media strategies to drive engagement and conversions; mentor a team of content creators, designers, and analysts.

Head of Paid Social

December 1, 2023 - December 1, 2023

Led paid social strategy and performance marketing; conducted in-depth product and audience analysis; developed targeted ads strategies; implemented A/B testing and data-driven optimizations; grew ROAS for multiple clients; built influencer relationships and brand ambassadors; oversaw landing page optimization and conversion rate improvements.

Social Media Specialist

May 1, 2021 - May 1, 2021

Consulted and guided SMEs on leveraging Facebook platform; helped campaigns become more effective to meet marketing and business goals; advised on social media marketing strategy and best practices; created briefs and provided actionable insights.

AdWords Executive

August 1, 2014 - August 1, 2014

Managed Google AdWords campaigns; created ads, optimized landing pages, and tracked performance to maximize ROI.

Marketing Assistant

November 1, 2017 - November 1, 2017

Supported campaign development and execution; contributed to ad copy, performance tracking, and reporting; assisted with multi-channel marketing activities.

Marketing Optimization Expert at Wooa Academy

December 1, 2018 - December 1, 2018

Delivered marketing optimization strategies, conducted trainings and workshops on social media marketing, strategy, content creation, and analytics to students, professionals and companies. Built high-performance team culture and led initiatives across digital channels.

Google AdWords Specialist at Wooa Academy

May 1, 2021 - May 1, 2021

Supported SMEs in leveraging Facebook platform and optimizing campaigns, advising on social media marketing strategies, and providing data-driven adjustments to improve reach and conversions.