Available to hire
Dynamic and results-driven Marketing and Digital Media Professional with over 15 years of progressive experience spanning traditional banking marketing, digital marketing leadership, and advanced social media strategy.
I have guided organizations across financial services, branding, advertising, and creative industries, delivering data-driven campaigns that grow audiences, boost engagement, and drive measurable ROI. I excel at turning strategy into actionable plans and thrive in remote or hybrid work environments.
Experience Level
Work Experience
Social Media Specialist at Tremzia (Branding & Advertising Company)
August 1, 2025 - August 1, 2025Developed and executed comprehensive social media strategies across Facebook, Instagram, LinkedIn, X (Twitter), and TikTok, tailoring campaigns to different audience segments and industries. Created and managed multimedia content calendars with graphics, ad copy, reels, and storytelling campaigns, collaborating with designers, photographers, and videographers to maintain a consistent brand voice. Monitored and analyzed performance using Meta Business Suite, Google Analytics, and Hootsuite, producing monthly reports and applying data-driven optimizations to improve engagement and ROI. Cultivated online communities, managed inquiries and reputation, and mentored interns to ensure client expectations were met. Achievements include average audience growth of 120% in the first year, 40% higher engagement, and a viral lifestyle campaign generating 1.5M impressions and 300k engagements in 30 days, as well as a 25% uptick in online sales conversions for e-commerce clients through retargeting a
Digital Marketing Manager at Color Creations
January 1, 2019 - January 1, 2019Developed end-to-end digital marketing strategies covering SEO, SEM, email marketing, and social media campaigns, ensuring initiatives aligned with broader business goals. Led cross-functional campaigns, oversaw paid media and content production, and ensured brand consistency while tailoring messaging for specific audiences. Monitored and optimized performance using Google Analytics and AdWords, and produced regular reports for senior management with real-time adjustments to improve efficiency, engagement, and conversion rates. Built and mentored a growing digital marketing team and collaborated with sales and product development to support customer acquisition and retention. Achievements include a 150% increase in website traffic, 200% growth in social media reach, and a 30% annual sales growth.
Marketer at Kenya Women Microfinance Bank
December 1, 2013 - December 1, 2013Planned, developed, and executed marketing and outreach strategies promoting a wide range of financial products. Focused on empowering women entrepreneurs and SMEs through grassroots campaigns, field visits, roadshows, community forums, and financial literacy sessions. Worked with branch managers to tailor localized campaigns, analyzing feedback to refine services and improve uptake. Collected market intelligence to inform product development and marketing strategies, strengthening brand visibility and customer loyalty. Achievements include expanding customer base by 45%, increasing branch revenues by 35%, and boosting repeat loan applications and savings uptake by 20%.
Education
Bachelor of Business Administration at Kenya Methodist University
January 11, 2030 - November 21, 2025Diploma in Business Management at Kenya Institute of Management
January 11, 2030 - November 21, 2025Diploma in Microfinance at Strathmore University
January 11, 2030 - November 21, 2025Qualifications
Social Media Marketing
January 11, 2030 - November 21, 2025Digital Marketing
January 11, 2030 - November 21, 2025Industry Experience
Financial Services, Media & Entertainment, Professional Services, Education
Experience Level
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